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BFGoodrich Advantage T/A Sport looks discontinued: no new owner reviews or road tests in five years and no current EU tyre label.

Head-to-head Updated

BFGoodrich Advantage T/A Sport vs Bridgestone Turanza Serenity+ — Compared

Relative Score (0–100): the weighted average of the categories below, each 60% road tests and 40% owner reviews. Based on 0 + 0 road tests and 1 + 36 owner reviews. How we score

Check price on Amazon · Advantage T/A Sport Check price on Amazon · Turanza Serenity+
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Category by category

Relative Score per category, 0–100. Open “Why this score” for the tests and owner ratings behind it.

  1. –

    Dry

    No comparison
    65
    Why this score
    SourceAdvantage T/A SportTuranza Serenity+
    Professional tests (TWG score)–≈ 66 (est.)
    Reviews found online–64

    Turanza Serenity+: 60% × 66.3 (est.) + 40% × 64.1 = 65

    No road tests of dry for Turanza Serenity+. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.40).

  2. –

    Wet

    No comparison
    66
    Why this score
    SourceAdvantage T/A SportTuranza Serenity+
    Professional tests (TWG score)–≈ 67 (est.)
    Reviews found online–64

    Turanza Serenity+: 60% × 66.6 (est.) + 40% × 64.1 = 66

    No road tests of wet for Turanza Serenity+. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.56).

  3. –

    Snow

    No comparison
    62
    Why this score
    SourceAdvantage T/A SportTuranza Serenity+
    Professional tests (TWG score)–≈ 66 (est.)
    Reviews found online–57

    Turanza Serenity+: 60% × 65.6 (est.) + 40% × 56.9 = 62

    No road tests of snow for Turanza Serenity+. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.33).

  4. –

    Comfort

    No comparison
    66
    Why this score
    SourceAdvantage T/A SportTuranza Serenity+
    Professional tests (TWG score)–≈ 68 (est.)
    Reviews found online–62

    Turanza Serenity+: 60% × 67.9 (est.) + 40% × 62.1 = 66

    No road tests of comfort for Turanza Serenity+. The test half is the tested tires’ average (69): owners’ comfort ratings barely follow the road tests.

  5. –

    Noise

    No comparison
    69
    Why this score
    SourceAdvantage T/A SportTuranza Serenity+
    Professional tests (TWG score)–≈ 67 (est.)
    Reviews found online–73

    Turanza Serenity+: 60% × 67.3 (est.) + 40% × 72.7 = 69

    No road tests of noise for Turanza Serenity+. The test half is the tested tires’ average (67): owners’ noise ratings barely follow the road tests.

  6. –

    Treadwear

    No comparison
    71
    Why this score
    SourceAdvantage T/A SportTuranza Serenity+
    Professional tests (TWG score)–≈ 69 (est.)
    Reviews found online–76

    Turanza Serenity+: 60% × 68.7 (est.) + 40% × 75.6 = 71

    No road tests of treadwear for Turanza Serenity+. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.31).

  7. –

    Handling (owners)

    No comparison
    61
    Why this score
    SourceAdvantage T/A SportTuranza Serenity+
    Reviews found online–61
Scores at a glance
CategoryBFGoodrich Advantage T/A SportBridgestone Turanza Serenity+
Relative Score – 66
Dry – 65
Wet – 66
Snow – 62
Comfort – 66
Noise – 69
Treadwear – 71
Handling (owners) – 61

Higher is better. The Relative Score follows your weights below; category scores do not change.

Weight the categories that matter to you

Wet grip starts at “Important”. Treadwear starts at “Neutral” here: road tests measured it for at most one of the two tires, so it rests on owner reviews. Move the sliders and the scores update instantly.

Important
NotLessNeutralImportantMost
Important
NotLessNeutralImportantMost
Neutral
NotLessNeutralImportantMost
Less important
NotLessNeutralImportantMost
Less important
NotLessNeutralImportantMost
Neutral
NotLessNeutralImportantMost
Less important
NotLessNeutralImportantMost
Recomputed
Headline score

Advantage T/A Sport

Turanza Serenity+

Only categories both tires have data for count toward the headline score.

Pros, cons & observations

Themes extracted from owner reviews found online — not the opinion of TireWheelGuide.

Tire A Advantage T/A Sport

Pros

  • Strong cornering grip and stability
  • Responsive steering feedback
  • Comfortable ride quality

Cons

  • Higher than average road noise
  • Vague on-center steering feel
All owner themes in the Advantage T/A Sport review

Tire B Turanza Serenity+

Pros

  • Significantly reduced road noise and a quiet ride
  • Impressive tread wear and long-term durability
  • Reasonable and competitive pricing

Cons

  • Mediocre wet weather grip and potential for hydroplaning at higher speeds
  • Numbs steering feedback with slower response times
  • Prone to understeer during spirited or limit driving
All owner themes in the Turanza Serenity+ review

Specs side by side

Attribute A · BFGoodrich Advantage T/A Sport B · Bridgestone Turanza Serenity+
CategoryPremium Touring All Season tireAll Season
Vehicle typePassenger Car / CrossoverPassenger Car / Crossover
Tread depth10/32″12/32″
UTQG600 - 660 A A600 A A
Treadwear warranty—80,000 mi
SidewallBlack Side WallBlackwall
Max pressure44 psi44 psi

Which one should you actually buy?

BFGoodrich Advantage T/A Sport

Bridgestone Turanza Serenity+

Only Bridgestone Turanza Serenity+ has enough test and review data for a Relative Score, so there is no head-to-head winner yet.

Tire A · BFGoodrich Advantage T/A Sport
Check price on Amazon
Tire B · Bridgestone Turanza Serenity+
Check price on Amazon

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How do we compare tires?

Every category score blends two independent signals. 60% comes from professional tire tests (braking distances, lap times, noise measurements), each result compared with every other tire in the same test and newer tests counting more. 40% comes from owner reviews found online, adjusted for how generously each site rates. Both use one scale: the average tested tire gets 70, the best 100. When a tire has only one of the two, the missing half is estimated from the other and the score stays closer to average; with no road test and fewer than five owner reviews it gets no score yet.

Handling is the exception: road tests measure it inside the dry and wet scores, so its own row comes from owner ratings only and starts as less important.

Community buzz from Reddit and forums is shown for context only — it never changes the score. Full methodology