Bridgestone Turanza GR90 looks discontinued: no new owner reviews or road tests in five years and no current EU tyre label.

Head-to-head Updated

Bridgestone Ecopia EP300 vs Bridgestone Turanza GR90 — Compared

Relative Score (0–100): the weighted average of the categories below, each 60% road tests and 40% owner reviews (comfort 40/60). Based on 0 + 0 road tests and 17 + 21 owner reviews. How we score

Turanza GR90 leads, 73–70 Narrow edge

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Category by category

Relative Score per category, 0–100. Open “Why this score” for the tests and owner ratings behind it.

  1. 69

    Dry

    Turanza GR90 +1
    70
    Why this score
    SourceEcopia EP300Turanza GR90
    Professional tests (TWG score)≈ 69 (est.)≈ 70 (est.)
    Reviews found online7072

    Ecopia EP300: 60% × 68.7 (est.) + 40% × 69.8 = 69

    Turanza GR90: 60% × 69.5 (est.) + 40% × 71.8 = 70

    No road tests of dry for Ecopia EP300. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.41).

    No road tests of dry for Turanza GR90. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.41).

  2. 72

    Wet

    Turanza GR90 +6
    78
    Why this score
    SourceEcopia EP300Turanza GR90
    Professional tests (TWG score)≈ 71 (est.)≈ 76 (est.)
    Reviews found online7281

    Ecopia EP300: 60% × 71.4 (est.) + 40% × 71.9 = 72

    Turanza GR90: 60% × 76.5 (est.) + 40% × 81.3 = 78

    No road tests of wet for Ecopia EP300. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.55).

    No road tests of wet for Turanza GR90. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.55).

  3. 68

    Comfort

    Turanza GR90 +8
    76
    Why this score
    SourceEcopia EP300Turanza GR90
    Professional tests (TWG score)≈ 68 (est.)≈ 71 (est.)
    Reviews found online6780

    Ecopia EP300: 40% × 68.3 (est.) + 60% × 67 = 68

    Turanza GR90: 40% × 70.9 (est.) + 60% × 79.9 = 76

    No road tests of comfort for Ecopia EP300. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.20).

    No road tests of comfort for Turanza GR90. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.20).

  4. 70

    Treadwear

    Ecopia EP300 +3
    67
    Why this score
    SourceEcopia EP300Turanza GR90
    Professional tests (TWG score)≈ 69 (est.)≈ 67 (est.)
    Reviews found online7367

    Ecopia EP300: 60% × 68.8 (est.) + 40% × 72.9 = 70

    Turanza GR90: 60% × 66.6 (est.) + 40% × 66.6 = 67

    No road tests of treadwear for Ecopia EP300. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.36).

    No road tests of treadwear for Turanza GR90. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.36).

  5. 71

    Handling (owners)

    Turanza GR90 +6
    77
    Why this score
    SourceEcopia EP300Turanza GR90
    Reviews found online7177
Scores at a glance
Bridgestone Ecopia EP300 vs Bridgestone Turanza GR90: scores by category (0–100)
CategoryBridgestone Ecopia EP300Bridgestone Turanza GR90
Relative Score 70 73
Dry 69 70
Wet 72 78
Comfort 68 76
Treadwear 70 67
Handling (owners) 71 77

Higher is better. The Relative Score follows your weights below; category scores do not change.

Weight the categories that matter to you

Wet grip starts at “Important”. Treadwear starts at “Neutral” here: road tests measured it for at most one of the two tires, so it rests on owner reviews. Move the sliders and the scores update instantly.

Important
NotLessNeutralImportantMost
Important
NotLessNeutralImportantMost
Less important
NotLessNeutralImportantMost
Neutral
NotLessNeutralImportantMost
Less important
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Recomputed
Headline score
± 8

Ecopia EP300

± 8

Turanza GR90

Pros, cons & observations

Themes extracted from owner reviews found online — not the opinion of TireWheelGuide.

Tire A Ecopia EP300

Pros

  • Exceptional tread life and durability
  • High levels of ride comfort and low road noise
  • Noticeable improvements in fuel economy

Cons

  • Wet weather grip can diminish significantly as the tire wears
  • Soft sidewalls can result in a 'floaty' or bouncy driving feel
  • Not intended for performance-oriented driving or aggressive cornering
All owner themes in the Ecopia EP300 review

Tire B Turanza GR90

Pros

  • Exceptional cabin quietness and low road noise
  • Strong dry and wet handling performance
  • High levels of ride comfort

Cons

  • Increased noise levels as the tread wears down
  • Inconsistent tread life longevity across different vehicle types
  • Stiff sidewalls may reduce comfort on certain compact vehicles
All owner themes in the Turanza GR90 review

Specs side by side

Attribute A · Bridgestone Ecopia EP300 B · Bridgestone Turanza GR90
CategorySummerAll Season
Vehicle typePassenger Car / CrossoverPassenger Car / Crossover
Sizes available29—
Rim diameters15″ – 18″—

Which one should you actually buy?

Bridgestone Ecopia EP300

Bridgestone Turanza GR90

Narrow edge: Bridgestone Turanza GR90 — better comfort, wet and handling. Pick the Bridgestone Ecopia EP300 if treadwear matters most to you. Bridgestone Ecopia EP300 rests on little evidence so far (0 tests, 17 reviews), so read this result as provisional.

Pick tire B You want the most comfortable ride

Bridgestone Turanza GR90 scores 76 vs 68 on comfort.

Pick tire B Your priority is wet-weather safety

Bridgestone Turanza GR90 scores 78 vs 72 on wet.

Pick tire B You enjoy sharp, responsive handling

Bridgestone Turanza GR90 scores 77 vs 71 on handling.

Pick tire A You want the longest tread life

Bridgestone Ecopia EP300 scores 70 vs 67 on treadwear.

Tire A · Bridgestone Ecopia EP300
Tire B · Bridgestone Turanza GR90

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Ecopia EP300 or Turanza GR90?

Which is better in the wet, Ecopia EP300 or Turanza GR90?

Bridgestone Turanza GR90, 78 vs 72 on our wet score.

Which grips better on dry roads, Ecopia EP300 or Turanza GR90?

Neither, by our numbers: 69 vs 70 on the dry score, within 3 points.

Which is more comfortable, Ecopia EP300 or Turanza GR90?

Bridgestone Turanza GR90, 76 vs 68 on our comfort score.

Which lasts longer, Ecopia EP300 or Turanza GR90?

Bridgestone Ecopia EP300, 70 vs 67 on our treadwear score.

How do we compare tires?

Every category score blends two independent signals. 60% comes from professional tire tests (braking distances, lap times, noise measurements), each result compared with every other tire in the same test and newer tests counting more. 40% comes from owner reviews found online, adjusted for how generously each site rates. Both use one scale: the average tested tire gets 70, the best 100. When a tire has only one of the two, the missing half is estimated from the other and the score stays closer to average; with no road test and fewer than five owner reviews it gets no score yet.

Handling is the exception: road tests measure it inside the dry and wet scores, so its own row comes from owner ratings only and starts as less important.

Community buzz from Reddit and forums is shown for context only — it never changes the score. Full methodology