Bridgestone Turanza AR10 looks discontinued: no new owner reviews or road tests in five years and no current EU tyre label.

Head-to-head Updated

Bridgestone Turanza AR10 vs Continental CrossContact LX25 — Compared

Relative Score (0–100): the weighted average of the categories below, each 60% road tests and 40% owner reviews (comfort 40/60). Based on 0 + 1 road tests and 5 + 26 owner reviews. How we score

CrossContact LX25 is ahead, 77–61

Add your size for an exact match
/R

Both Amazon links then search this exact size.

TireWheelGuide may earn a commission from purchases made through these links.

Category by category

Relative Score per category, 0–100. Open “Why this score” for the tests and owner ratings behind it.

  1. 61

    Dry

    CrossContact LX25 +14
    75
    Why this score
    SourceTuranza AR10CrossContact LX25
    Professional tests (TWG score) · – / 1 tests≈ 64 (est.)70
    Reviews found online5883

    Turanza AR10: 60% × 63.8 (est.) + 40% × 57.9 = 61

    CrossContact LX25: 60% × 70.4 + 40% × 82.7 = 75

    No road tests of dry for Turanza AR10. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.41).

  2. 63

    Wet

    CrossContact LX25 +17
    80
    Why this score
    SourceTuranza AR10CrossContact LX25
    Professional tests (TWG score)≈ 65 (est.)≈ 77 (est.)
    Reviews found online6083

    Turanza AR10: 60% × 64.9 (est.) + 40% × 60 = 63

    CrossContact LX25: 60% × 77.5 (est.) + 40% × 83.1 = 80

    No road tests of wet for Turanza AR10. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.55).

    No road tests of wet for CrossContact LX25. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.55).

  3. –

    Snow

    No comparison
    53
    Why this score
    SourceTuranza AR10CrossContact LX25
    Professional tests (TWG score) · – / 1 tests–40
    Reviews found online–72

    CrossContact LX25: 60% × 40.2 + 40% × 71.7 = 53

  4. 60

    Comfort

    CrossContact LX25 +16
    76
    Why this score
    SourceTuranza AR10CrossContact LX25
    Professional tests (TWG score)≈ 66 (est.)≈ 71 (est.)
    Reviews found online5679

    Turanza AR10: 40% × 66 (est.) + 60% × 55.7 = 60

    CrossContact LX25: 40% × 70.8 (est.) + 60% × 79.4 = 76

    No road tests of comfort for Turanza AR10. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.20).

    No road tests of comfort for CrossContact LX25. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.20).

  5. –

    Noise

    No comparison
    71
    Why this score
    SourceTuranza AR10CrossContact LX25
    Professional tests (TWG score)–≈ 66 (est.)
    Reviews found online–78

    CrossContact LX25: 60% × 66.4 (est.) + 40% × 77.5 = 71

    No road tests of noise for CrossContact LX25. The test half is the tested tires’ average (66): owners’ noise ratings barely follow the road tests.

  6. 59

    Treadwear

    CrossContact LX25 +13
    72
    Why this score
    SourceTuranza AR10CrossContact LX25
    Professional tests (TWG score)≈ 62 (est.)≈ 70 (est.)
    Reviews found online5576

    Turanza AR10: 60% × 62.3 (est.) + 40% × 54.8 = 59

    CrossContact LX25: 60% × 69.8 (est.) + 40% × 75.5 = 72

    No road tests of treadwear for Turanza AR10. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.36).

    No road tests of treadwear for CrossContact LX25. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.36).

  7. 58

    Handling (owners)

    CrossContact LX25 +21
    79
    Why this score
    SourceTuranza AR10CrossContact LX25
    Reviews found online5879
Scores at a glance
Bridgestone Turanza AR10 vs Continental CrossContact LX25: scores by category (0–100)
CategoryBridgestone Turanza AR10Continental CrossContact LX25
Relative Score 61 77
Dry 61 75
Wet 63 80
Snow – 53
Comfort 60 76
Noise – 71
Treadwear 59 72
Handling (owners) 58 79

Higher is better. The Relative Score follows your weights below; category scores do not change.

Weight the categories that matter to you

Wet grip starts at “Important”. Treadwear starts at “Neutral” here: road tests measured it for at most one of the two tires, so it rests on owner reviews. Move the sliders and the scores update instantly.

Important
NotLessNeutralImportantMost
Important
NotLessNeutralImportantMost
Neutral
NotLessNeutralImportantMost

Only one of the two tires has a score here, so this weight changes nothing in the head-to-head.

Less important
NotLessNeutralImportantMost
Less important
NotLessNeutralImportantMost

Only one of the two tires has a score here, so this weight changes nothing in the head-to-head.

Neutral
NotLessNeutralImportantMost
Less important
NotLessNeutralImportantMost
Recomputed
Headline score
± 8

Turanza AR10

± 7

CrossContact LX25

Only categories both tires have data for count toward the headline score.

Pros, cons & observations

Themes extracted from owner reviews found online — not the opinion of TireWheelGuide.

Tire A Turanza AR10

Pros

  • Reliable all-around performance for daily driving
  • Low noise levels and high comfort
  • Good tread life and durability under moderate conditions

Cons

  • Inconsistent grip during heavy braking
  • Potential for premature cracking in extreme heat
  • Average performance in high-demand or sporting scenarios
All owner themes in the Turanza AR10 review

Tire B CrossContact LX25

Pros

  • Extremely quiet and smooth ride quality at all speeds
  • Significantly improved wet and snow traction
  • Enhanced braking performance and responsiveness

Cons

  • Tends to pick up and throw gravel from the road surface
  • Can feel a bit harsh or firm when hitting deep potholes
  • Occasional reports of unexpectedly rapid treadwear in rare instances
All owner themes in the CrossContact LX25 review

Specs side by side

Attribute A · Bridgestone Turanza AR10 B · Continental CrossContact LX25
CategorySummerAll Season
Vehicle typePassenger Car / CrossoverSUV and 4x4
Sizes available—40
Rim diameters—16″ – 22″
Tread depth—10 - 12/32″
UTQG—740 A A - B
Sidewall—Black Side Wall - Raised Outline White Lettering
Max pressure—44 - 51 psi

Which one should you actually buy?

Bridgestone Turanza AR10

Continental CrossContact LX25

Winner: Continental CrossContact LX25 — better handling, wet and comfort. It leads or ties in every category we score. Bridgestone Turanza AR10 rests on little evidence so far (0 tests, 5 reviews), so read this result as provisional.

Pick tire B You enjoy sharp, responsive handling

Continental CrossContact LX25 scores 79 vs 58 on handling.

Pick tire B Your priority is wet-weather safety

Continental CrossContact LX25 scores 80 vs 63 on wet.

Pick tire B You want the most comfortable ride

Continental CrossContact LX25 scores 76 vs 60 on comfort.

Pick tire B You want the most grip on dry roads

Continental CrossContact LX25 scores 75 vs 61 on dry.

Tire A · Bridgestone Turanza AR10
Tire B · Continental CrossContact LX25

TireWheelGuide may earn a commission from purchases made through these links.

Turanza AR10 or CrossContact LX25?

Which is better in the wet, Turanza AR10 or CrossContact LX25?

Continental CrossContact LX25, 80 vs 63 on our wet score.

Which grips better on dry roads, Turanza AR10 or CrossContact LX25?

Continental CrossContact LX25, 75 vs 61 on our dry score.

Which is more comfortable, Turanza AR10 or CrossContact LX25?

Continental CrossContact LX25, 76 vs 60 on our comfort score.

Which lasts longer, Turanza AR10 or CrossContact LX25?

Continental CrossContact LX25, 72 vs 59 on our treadwear score.

How do we compare tires?

Every category score blends two independent signals. 60% comes from professional tire tests (braking distances, lap times, noise measurements), each result compared with every other tire in the same test and newer tests counting more. 40% comes from owner reviews found online, adjusted for how generously each site rates. Both use one scale: the average tested tire gets 70, the best 100. When a tire has only one of the two, the missing half is estimated from the other and the score stays closer to average; with no road test and fewer than five owner reviews it gets no score yet.

Handling is the exception: road tests measure it inside the dry and wet scores, so its own row comes from owner ratings only and starts as less important.

Community buzz from Reddit and forums is shown for context only — it never changes the score. Full methodology