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Head-to-head Updated

Bridgestone Turanza QuietTrack vs Michelin Latitude Tour — Compared

Relative Score (0–100): the weighted average of the categories below, each 60% road tests and 40% owner reviews (comfort 40/60). Based on 1 + 0 road tests and 21 + 9 owner reviews. How we score

Latitude Tour leads, 66–63 Narrow edge

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Bridgestone Turanza QuietTrack
Tire ABridgestone

Turanza QuietTrack

All Season

± 8

Tests 68 · 1 test Owners 58 · 21 reviews

Best test result: #5 of 11 in 2024 TireRack All Season and Weather Tyre Test (snow handling)

Category by category

Relative Score per category, 0–100. Open “Why this score” for the tests and owner ratings behind it.

  1. 65

    Dry

    Latitude Tour +3
    68
    Why this score
    SourceTuranza QuietTrackLatitude Tour
    Professional tests (TWG score) · 1 / – tests67≈ 68 (est.)
    Reviews found online6269

    Turanza QuietTrack: 60% × 67.5 + 40% × 61.6 = 65

    Latitude Tour: 60% × 68.3 (est.) + 40% × 68.6 = 68

    No road tests of dry for Latitude Tour. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.42).

  2. 68

    Wet

    Latitude Tour +1
    69
    Why this score
    SourceTuranza QuietTrackLatitude Tour
    Professional tests (TWG score) · 1 / – tests69≈ 70 (est.)
    Reviews found online6769

    Turanza QuietTrack: 60% × 69.2 + 40% × 66.8 = 68

    Latitude Tour: 60% × 69.6 (est.) + 40% × 68.7 = 69

    No road tests of wet for Latitude Tour. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.55).

  3. 60

    Snow

    Latitude Tour +6
    66
    Why this score
    SourceTuranza QuietTrackLatitude Tour
    Professional tests (TWG score) · 1 / – tests65≈ 68 (est.)
    Reviews found online5264

    Turanza QuietTrack: 60% × 65.5 + 40% × 52.4 = 60

    Latitude Tour: 60% × 68.1 (est.) + 40% × 63.6 = 66

    No road tests of snow for Latitude Tour. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.37).

  4. 66

    Comfort

    Turanza QuietTrack +3
    63
    Why this score
    SourceTuranza QuietTrackLatitude Tour
    Professional tests (TWG score)≈ 68 (est.)≈ 68 (est.)
    Reviews found online6561

    Turanza QuietTrack: 40% × 68.4 (est.) + 60% × 65.1 = 66

    Latitude Tour: 40% × 67.6 (est.) + 60% × 60.6 = 63

    No road tests of comfort for Turanza QuietTrack or Latitude Tour. The test half is the tested tires’ average (69): owners’ comfort ratings barely follow the road tests.

  5. 65

    Noise

    No comparison
    –
    Why this score
    SourceTuranza QuietTrackLatitude Tour
    Professional tests (TWG score)≈ 67 (est.)–
    Reviews found online62–

    Turanza QuietTrack: 60% × 66.6 (est.) + 40% × 61.5 = 65

    No road tests of noise for Turanza QuietTrack. The test half is the tested tires’ average (67): owners’ noise ratings barely follow the road tests.

  6. 52

    Treadwear

    Latitude Tour +12
    64
    Why this score
    SourceTuranza QuietTrackLatitude Tour
    Professional tests (TWG score)≈ 58 (est.)≈ 65 (est.)
    Reviews found online4463

    Turanza QuietTrack: 60% × 58.2 (est.) + 40% × 43.5 = 52

    Latitude Tour: 60% × 65.1 (est.) + 40% × 63.1 = 64

    No road tests of treadwear for Turanza QuietTrack. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.35).

    No road tests of treadwear for Latitude Tour. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.35).

  7. 60

    Handling (owners)

    Turanza QuietTrack +3
    57
    Why this score
    SourceTuranza QuietTrackLatitude Tour
    Reviews found online6057
Scores at a glance
CategoryBridgestone Turanza QuietTrackMichelin Latitude Tour
Relative Score 63 66
Dry 65 68
Wet 68 69
Snow 60 66
Comfort 66 63
Noise 65 –
Treadwear 52 64
Handling (owners) 60 57

Higher is better. The Relative Score follows your weights below; category scores do not change.

Weight the categories that matter to you

Wet grip starts at “Important”. Treadwear starts at “Neutral” here: road tests measured it for at most one of the two tires, so it rests on owner reviews. Move the sliders and the scores update instantly.

Important
NotLessNeutralImportantMost
Important
NotLessNeutralImportantMost
Neutral
NotLessNeutralImportantMost
Less important
NotLessNeutralImportantMost
Less important
NotLessNeutralImportantMost

Only one of the two tires has a score here, so this weight changes nothing in the head-to-head.

Neutral
NotLessNeutralImportantMost
Less important
NotLessNeutralImportantMost
Recomputed
Headline score
± 8

Turanza QuietTrack

± 8

Latitude Tour

Only categories both tires have data for count toward the headline score.

Pros, cons & observations

Themes extracted from owner reviews found online — not the opinion of TireWheelGuide.

Tire A Turanza QuietTrack

Pros

  • Dramatically reduced road noise and exceptionally quiet operation
  • Smooth and comfortable ride quality
  • Strong grip and responsive handling in dry and wet conditions

Cons

  • Very poor traction and instability on snow-covered roads
  • Treadlife often falls significantly short of the 80,000-mile warranty for some users
  • Can become noticeably louder as the tires wear down
All owner themes in the Turanza QuietTrack review

Tire B Latitude Tour

Pros

  • Exceptional tread longevity and durability
  • Very low road noise levels
  • Smooth and comfortable ride quality

Cons

  • Stiff ride characteristics, particularly in colder temperatures
  • Inconsistent tread wear patterns, including premature flaking
  • Limited performance in true winter conditions despite M+S rating
All owner themes in the Latitude Tour review

Specs side by side

Attribute A · Bridgestone Turanza QuietTrack B · Michelin Latitude Tour
CategoryAll SeasonAll Season
Vehicle typePassenger Car / CrossoverSUV and 4x4
Sizes available291
Rim diameters15″ – 19″17″
Tread depth10/32″—
UTQG800 A A—
Treadwear warranty80,000 mi—
SidewallBlackwall—
Max pressure44 psi—

Which one should you actually buy?

Bridgestone Turanza QuietTrack

Michelin Latitude Tour

Narrow edge: Michelin Latitude Tour — better treadwear, snow and dry. Pick the Bridgestone Turanza QuietTrack if comfort matters most to you. Michelin Latitude Tour rests on little evidence so far (0 tests, 9 reviews), so read this result as provisional.

Pick tire B You want the longest tread life

Michelin Latitude Tour scores 64 vs 52 on treadwear.

Pick tire B You drive through snowy winters

Michelin Latitude Tour scores 66 vs 60 on snow.

Pick tire A You want the most comfortable ride

Bridgestone Turanza QuietTrack scores 66 vs 63 on comfort.

Pick tire B You want the most grip on dry roads

Michelin Latitude Tour scores 68 vs 65 on dry.

Tire A · Bridgestone Turanza QuietTrack
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Tire B · Michelin Latitude Tour
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Turanza QuietTrack or Latitude Tour?

Which is better in the wet, Turanza QuietTrack or Latitude Tour?

Neither, by our numbers: 68 vs 69 on the wet score, within 3 points.

Which grips better on dry roads, Turanza QuietTrack or Latitude Tour?

Michelin Latitude Tour, 68 vs 65 on our dry score.

Which is better in snow, Turanza QuietTrack or Latitude Tour?

Michelin Latitude Tour, 66 vs 60 on our snow score.

Which is more comfortable, Turanza QuietTrack or Latitude Tour?

Bridgestone Turanza QuietTrack, 66 vs 63 on our comfort score.

Which lasts longer, Turanza QuietTrack or Latitude Tour?

Michelin Latitude Tour, 64 vs 52 on our treadwear score.

How do we compare tires?

Every category score blends two independent signals. 60% comes from professional tire tests (braking distances, lap times, noise measurements), each result compared with every other tire in the same test and newer tests counting more. 40% comes from owner reviews found online, adjusted for how generously each site rates. Both use one scale: the average tested tire gets 70, the best 100. When a tire has only one of the two, the missing half is estimated from the other and the score stays closer to average; with no road test and fewer than five owner reviews it gets no score yet.

Handling is the exception: road tests measure it inside the dry and wet scores, so its own row comes from owner ratings only and starts as less important.

Community buzz from Reddit and forums is shown for context only — it never changes the score. Full methodology