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Head-to-head Updated

Goodyear Assurance All-Season vs Michelin Latitude Tour — Compared

Relative Score (0–100): the weighted average of the categories below, each 60% road tests and 40% owner reviews (comfort 40/60). Based on 0 + 0 road tests and 49 + 9 owner reviews. How we score

Latitude Tour is ahead, 66–58

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Category by category

Relative Score per category, 0–100. Open “Why this score” for the tests and owner ratings behind it.

  1. 60

    Dry

    Latitude Tour +8
    68
    Why this score
    SourceAssurance All-SeasonLatitude Tour
    Professional tests (TWG score)≈ 63 (est.)≈ 68 (est.)
    Reviews found online5669

    Assurance All-Season: 60% × 62.9 (est.) + 40% × 55.7 = 60

    Latitude Tour: 60% × 68.3 (est.) + 40% × 68.6 = 68

    No road tests of dry for Assurance All-Season. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.42).

    No road tests of dry for Latitude Tour. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.42).

  2. 62

    Wet

    Latitude Tour +7
    69
    Why this score
    SourceAssurance All-SeasonLatitude Tour
    Professional tests (TWG score)≈ 64 (est.)≈ 70 (est.)
    Reviews found online5869

    Assurance All-Season: 60% × 63.9 (est.) + 40% × 58.4 = 62

    Latitude Tour: 60% × 69.6 (est.) + 40% × 68.7 = 69

    No road tests of wet for Assurance All-Season. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.55).

    No road tests of wet for Latitude Tour. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.55).

  3. 51

    Snow

    Latitude Tour +15
    66
    Why this score
    SourceAssurance All-SeasonLatitude Tour
    Professional tests (TWG score)≈ 59 (est.)≈ 68 (est.)
    Reviews found online3964

    Assurance All-Season: 60% × 58.7 (est.) + 40% × 38.6 = 51

    Latitude Tour: 60% × 68.1 (est.) + 40% × 63.6 = 66

    No road tests of snow for Assurance All-Season. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.37).

    No road tests of snow for Latitude Tour. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.37).

  4. 60

    Comfort

    Latitude Tour +3
    63
    Why this score
    SourceAssurance All-SeasonLatitude Tour
    Professional tests (TWG score)≈ 67 (est.)≈ 68 (est.)
    Reviews found online5661

    Assurance All-Season: 40% × 66.6 (est.) + 60% × 55.5 = 60

    Latitude Tour: 40% × 67.6 (est.) + 60% × 60.6 = 63

    No road tests of comfort for Assurance All-Season or Latitude Tour. The test half is the tested tires’ average (69): owners’ comfort ratings barely follow the road tests.

  5. 65

    Noise

    No comparison
    –
    Why this score
    SourceAssurance All-SeasonLatitude Tour
    Professional tests (TWG score)≈ 67 (est.)–
    Reviews found online63–

    Assurance All-Season: 60% × 66.6 (est.) + 40% × 62.9 = 65

    No road tests of noise for Assurance All-Season. The test half is the tested tires’ average (67): owners’ noise ratings barely follow the road tests.

  6. 54

    Treadwear

    Latitude Tour +10
    64
    Why this score
    SourceAssurance All-SeasonLatitude Tour
    Professional tests (TWG score)≈ 59 (est.)≈ 65 (est.)
    Reviews found online4663

    Assurance All-Season: 60% × 59.1 (est.) + 40% × 45.9 = 54

    Latitude Tour: 60% × 65.1 (est.) + 40% × 63.2 = 64

    No road tests of treadwear for Assurance All-Season. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.35).

    No road tests of treadwear for Latitude Tour. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.35).

  7. 53

    Handling (owners)

    Latitude Tour +4
    57
    Why this score
    SourceAssurance All-SeasonLatitude Tour
    Reviews found online5357
Scores at a glance
CategoryGoodyear Assurance All-SeasonMichelin Latitude Tour
Relative Score 58 66
Dry 60 68
Wet 62 69
Snow 51 66
Comfort 60 63
Noise 65 –
Treadwear 54 64
Handling (owners) 53 57

Higher is better. The Relative Score follows your weights below; category scores do not change.

Weight the categories that matter to you

Wet grip starts at “Important”. Treadwear starts at “Neutral” here: road tests measured it for at most one of the two tires, so it rests on owner reviews. Move the sliders and the scores update instantly.

Important
NotLessNeutralImportantMost
Important
NotLessNeutralImportantMost
Neutral
NotLessNeutralImportantMost
Less important
NotLessNeutralImportantMost
Less important
NotLessNeutralImportantMost

Only one of the two tires has a score here, so this weight changes nothing in the head-to-head.

Neutral
NotLessNeutralImportantMost
Less important
NotLessNeutralImportantMost
Recomputed
Headline score
± 8

Assurance All-Season

± 8

Latitude Tour

Only categories both tires have data for count toward the headline score.

Pros, cons & observations

Themes extracted from owner reviews found online — not the opinion of TireWheelGuide.

Tire A Assurance All-Season

Pros

  • High level of ride comfort and low road noise
  • Excellent value for the price point
  • Reliable dry and wet weather traction for non-aggressive drivers

Cons

  • Inconsistent tread life, with reports of premature wear well before the warranty limit
  • Poor performance in winter conditions, specifically on ice and deep snow
  • Occasional reports of vibration and balance issues immediately after installation
All owner themes in the Assurance All-Season review

Tire B Latitude Tour

Pros

  • Exceptional tread longevity and durability
  • Very low road noise levels
  • Smooth and comfortable ride quality

Cons

  • Stiff ride characteristics, particularly in colder temperatures
  • Inconsistent tread wear patterns, including premature flaking
  • Limited performance in true winter conditions despite M+S rating
All owner themes in the Latitude Tour review

Specs side by side

Attribute A · Goodyear Assurance All-Season B · Michelin Latitude Tour
CategoryAll-Season tireAll Season
Vehicle typePassenger Car / CrossoverSUV and 4x4
Sizes available511
Rim diameters14″ – 20″17″
Tread depth9/32″—
UTQG600 A B—
Treadwear warranty65,000 mi—
SidewallBlackwall—
Max pressure51 psi—

Which one should you actually buy?

Goodyear Assurance All-Season

Michelin Latitude Tour

Winner: Michelin Latitude Tour — better snow, treadwear and dry. It leads or ties in every category we score. Michelin Latitude Tour rests on little evidence so far (0 tests, 9 reviews), so read this result as provisional.

Pick tire B You drive through snowy winters

Michelin Latitude Tour scores 66 vs 51 on snow.

Pick tire B You want the longest tread life

Michelin Latitude Tour scores 64 vs 54 on treadwear.

Pick tire B You want the most grip on dry roads

Michelin Latitude Tour scores 68 vs 60 on dry.

Pick tire B Your priority is wet-weather safety

Michelin Latitude Tour scores 69 vs 62 on wet.

Tire A · Goodyear Assurance All-Season
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Tire B · Michelin Latitude Tour
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Assurance All-Season or Latitude Tour?

Which is better in the wet, Assurance All-Season or Latitude Tour?

Michelin Latitude Tour, 69 vs 62 on our wet score.

Which grips better on dry roads, Assurance All-Season or Latitude Tour?

Michelin Latitude Tour, 68 vs 60 on our dry score.

Which is better in snow, Assurance All-Season or Latitude Tour?

Michelin Latitude Tour, 66 vs 51 on our snow score.

Which is more comfortable, Assurance All-Season or Latitude Tour?

Michelin Latitude Tour, 63 vs 60 on our comfort score.

Which lasts longer, Assurance All-Season or Latitude Tour?

Michelin Latitude Tour, 64 vs 54 on our treadwear score.

How do we compare tires?

Every category score blends two independent signals. 60% comes from professional tire tests (braking distances, lap times, noise measurements), each result compared with every other tire in the same test and newer tests counting more. 40% comes from owner reviews found online, adjusted for how generously each site rates. Both use one scale: the average tested tire gets 70, the best 100. When a tire has only one of the two, the missing half is estimated from the other and the score stays closer to average; with no road test and fewer than five owner reviews it gets no score yet.

Handling is the exception: road tests measure it inside the dry and wet scores, so its own row comes from owner ratings only and starts as less important.

Community buzz from Reddit and forums is shown for context only — it never changes the score. Full methodology