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Cooper Endeavor+ vs Goodyear Assurance All-Season — Compared

Relative Score (0–100): the weighted average of the categories below, each 60% road tests and 40% owner reviews (comfort 40/60). Based on 0 + 0 road tests and 647 + 51 owner reviews. How we score

Endeavor+ is ahead, 74–60

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Cooper Endeavor+
Tire ACooper

Endeavor+

± 7

Tests – · none yet Owners 76 · 647 reviews

Category by category

Relative Score per category, 0–100. Open “Why this score” for the tests and owner ratings behind it.

  1. 77

    Dry

    Endeavor+ +16
    61
    Why this score
    SourceEndeavor+Assurance All-Season
    Professional tests (TWG score)≈ 74 (est.)≈ 64 (est.)
    Reviews found online8258

    Endeavor+: 60% × 73.7 (est.) + 40% × 81.7 = 77

    Assurance All-Season: 60% × 63.7 (est.) + 40% × 57.7 = 61

    No road tests of dry for Endeavor+. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.41).

    No road tests of dry for Assurance All-Season. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.41).

  2. 77

    Wet

    Endeavor+ +14
    63
    Why this score
    SourceEndeavor+Assurance All-Season
    Professional tests (TWG score)≈ 75 (est.)≈ 65 (est.)
    Reviews found online7961

    Endeavor+: 60% × 75.2 (est.) + 40% × 78.8 = 77

    Assurance All-Season: 60% × 65.3 (est.) + 40% × 60.8 = 63

    No road tests of wet for Endeavor+. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.55).

    No road tests of wet for Assurance All-Season. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.55).

  3. 62

    Snow

    Endeavor+ +6
    56
    Why this score
    SourceEndeavor+Assurance All-Season
    Professional tests (TWG score)≈ 66 (est.)≈ 63 (est.)
    Reviews found online5646

    Endeavor+: 60% × 65.8 (est.) + 40% × 55.8 = 62

    Assurance All-Season: 60% × 62.6 (est.) + 40% × 45.6 = 56

    No road tests of snow for Endeavor+. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.32).

    No road tests of snow for Assurance All-Season. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.32).

  4. 75

    Comfort

    Endeavor+ +14
    61
    Why this score
    SourceEndeavor+Assurance All-Season
    Professional tests (TWG score)≈ 71 (est.)≈ 67 (est.)
    Reviews found online7858

    Endeavor+: 40% × 70.6 (est.) + 60% × 77.8 = 75

    Assurance All-Season: 40% × 66.6 (est.) + 60% × 58 = 61

    No road tests of comfort for Endeavor+. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.20).

    No road tests of comfort for Assurance All-Season. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.20).

  5. 70

    Noise

    Endeavor+ +5
    65
    Why this score
    SourceEndeavor+Assurance All-Season
    Professional tests (TWG score)≈ 66 (est.)≈ 66 (est.)
    Reviews found online7664

    Endeavor+: 60% × 66.3 (est.) + 40% × 75.9 = 70

    Assurance All-Season: 60% × 66.3 (est.) + 40% × 63.5 = 65

    No road tests of noise for Endeavor+ or Assurance All-Season. The test half is the tested tires’ average (66): owners’ noise ratings barely follow the road tests.

  6. 75

    Treadwear

    Endeavor+ +15
    60
    Why this score
    SourceEndeavor+Assurance All-Season
    Professional tests (TWG score)≈ 71 (est.)≈ 63 (est.)
    Reviews found online8057

    Endeavor+: 60% × 71.3 (est.) + 40% × 79.9 = 75

    Assurance All-Season: 60% × 63 (est.) + 40% × 56.5 = 60

    No road tests of treadwear for Endeavor+. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.36).

    No road tests of treadwear for Assurance All-Season. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.36).

  7. 76

    Handling (owners)

    Endeavor+ +22
    54
    Why this score
    SourceEndeavor+Assurance All-Season
    Reviews found online7654
Scores at a glance
CategoryCooper Endeavor+Goodyear Assurance All-Season
Relative Score 74 60
Dry 77 61
Wet 77 63
Snow 62 56
Comfort 75 61
Noise 70 65
Treadwear 75 60
Handling (owners) 76 54

Higher is better. The Relative Score follows your weights below; category scores do not change.

Weight the categories that matter to you

Wet grip starts at “Important”. Treadwear starts at “Neutral” here: road tests measured it for at most one of the two tires, so it rests on owner reviews. Move the sliders and the scores update instantly.

Important
NotLessNeutralImportantMost
Important
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Neutral
NotLessNeutralImportantMost
Less important
NotLessNeutralImportantMost
Less important
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Neutral
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Recomputed
Headline score
± 7

Endeavor+

± 7

Assurance All-Season

Pros, cons & observations

Themes extracted from owner reviews found online — not the opinion of TireWheelGuide.

Tire A Endeavor+

Pros

  • Affordable price point and overall value compared to premium tier brands
  • Quiet and comfortable ride quality that reduces cabin noise
  • Confident and reliable traction in both wet and dry conditions

Cons

  • Subpar traction and slip in winter weather, snow, or ice for some users
  • Occasional complaints regarding higher-than-expected road noise or a overly firm ride
  • Isolated reports of rapid tread wear or balancing difficulties
All owner themes in the Endeavor+ review

Tire B Assurance All-Season

Pros

  • High level of ride comfort and low road noise
  • Excellent value for the price point
  • Reliable dry and wet weather traction for non-aggressive drivers

Cons

  • Inconsistent tread life, with reports of premature wear well before the warranty limit
  • Poor performance in winter conditions, specifically on ice and deep snow
  • Occasional reports of vibration and balance issues immediately after installation
All owner themes in the Assurance All-Season review

Specs side by side

Attribute A · Cooper Endeavor+ B · Goodyear Assurance All-Season
Category—All Season
Vehicle type—Passenger Car / Crossover
Sizes available4251
Rim diameters16″ – 22″14″ – 20″
Tread depth11 - 13/32″9/32″
UTQG680 A A - B600 A B
Treadwear warranty65,000 mi65,000 mi
SidewallBlack Side Wall - Serrated Black LetteringBlackwall
Max pressure44 - 51 psi51 psi
Sizes in common2323

Which one should you actually buy?

Cooper Endeavor+

Goodyear Assurance All-Season

Winner: Cooper Endeavor+ — better handling, dry and treadwear. It leads or ties in every category we score.

Pick tire A You enjoy sharp, responsive handling

Cooper Endeavor+ scores 76 vs 54 on handling.

Pick tire A You want the most grip on dry roads

Cooper Endeavor+ scores 77 vs 61 on dry.

Pick tire A You want the longest tread life

Cooper Endeavor+ scores 75 vs 60 on treadwear.

Pick tire A Your priority is wet-weather safety

Cooper Endeavor+ scores 77 vs 63 on wet.

Tire A · Cooper Endeavor+
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Tire B · Goodyear Assurance All-Season
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Endeavor+ or Assurance All-Season?

Which is better in the wet, Endeavor+ or Assurance All-Season?

Cooper Endeavor+, 77 vs 63 on our wet score.

Which grips better on dry roads, Endeavor+ or Assurance All-Season?

Cooper Endeavor+, 77 vs 61 on our dry score.

Which is better in snow, Endeavor+ or Assurance All-Season?

Cooper Endeavor+, 62 vs 56 on our snow score.

Which is quieter, Endeavor+ or Assurance All-Season?

Cooper Endeavor+, 70 vs 65 on our noise score.

Which is more comfortable, Endeavor+ or Assurance All-Season?

Cooper Endeavor+, 75 vs 61 on our comfort score.

Which lasts longer, Endeavor+ or Assurance All-Season?

Cooper Endeavor+, 75 vs 60 on our treadwear score.

How do we compare tires?

Every category score blends two independent signals. 60% comes from professional tire tests (braking distances, lap times, noise measurements), each result compared with every other tire in the same test and newer tests counting more. 40% comes from owner reviews found online, adjusted for how generously each site rates. Both use one scale: the average tested tire gets 70, the best 100. When a tire has only one of the two, the missing half is estimated from the other and the score stays closer to average; with no road test and fewer than five owner reviews it gets no score yet.

Handling is the exception: road tests measure it inside the dry and wet scores, so its own row comes from owner ratings only and starts as less important.

Community buzz from Reddit and forums is shown for context only — it never changes the score. Full methodology