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Cooper Endeavor+ vs BFGoodrich Advantage Control — Compared

Relative Score (0–100): the weighted average of the categories below, each 60% road tests and 40% owner reviews (comfort 40/60). Based on 0 + 1 road tests and 647 + 5 owner reviews. How we score

Endeavor+ is ahead, 74–68

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Cooper Endeavor+
Tire ACooper

Endeavor+

± 7

Tests – · none yet Owners 76 · 647 reviews

Category by category

Relative Score per category, 0–100. Open “Why this score” for the tests and owner ratings behind it.

  1. 77

    Dry

    Endeavor+ +10
    67
    Why this score
    SourceEndeavor+Advantage Control
    Professional tests (TWG score)≈ 74 (est.)≈ 67 (est.)
    Reviews found online8266

    Endeavor+: 60% × 73.6 (est.) + 40% × 81.6 = 77

    Advantage Control: 60% × 67.3 (est.) + 40% × 66.3 = 67

    No road tests of dry for Endeavor+. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.41).

    No road tests of dry for Advantage Control. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.41).

  2. 77

    Wet

    Endeavor+ +2
    75
    Why this score
    SourceEndeavor+Advantage Control
    Professional tests (TWG score)≈ 75 (est.)≈ 74 (est.)
    Reviews found online7976

    Endeavor+: 60% × 75.1 (est.) + 40% × 78.7 = 77

    Advantage Control: 60% × 73.7 (est.) + 40% × 76.2 = 75

    No road tests of wet for Endeavor+. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.55).

    No road tests of wet for Advantage Control. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.55).

  3. 62

    Snow

    Advantage Control +5
    67
    Why this score
    SourceEndeavor+Advantage Control
    Professional tests (TWG score)≈ 66 (est.)≈ 69 (est.)
    Reviews found online5664

    Endeavor+: 60% × 65.8 (est.) + 40% × 55.9 = 62

    Advantage Control: 60% × 68.5 (est.) + 40% × 64.3 = 67

    No road tests of snow for Endeavor+. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.32).

    No road tests of snow for Advantage Control. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.32).

  4. 75

    Comfort

    Endeavor+ +7
    68
    Why this score
    SourceEndeavor+Advantage Control
    Professional tests (TWG score)≈ 70 (est.)≈ 68 (est.)
    Reviews found online7867

    Endeavor+: 40% × 70.4 (est.) + 60% × 77.6 = 75

    Advantage Control: 40% × 68.4 (est.) + 60% × 67.4 = 68

    No road tests of comfort for Endeavor+ or Advantage Control. The test half is the tested tires’ average (69): owners’ comfort ratings barely follow the road tests.

  5. 70

    Noise

    Endeavor+ +5
    65
    Why this score
    SourceEndeavor+Advantage Control
    Professional tests (TWG score)≈ 66 (est.)≈ 66 (est.)
    Reviews found online7663

    Endeavor+: 60% × 66.3 (est.) + 40% × 75.9 = 70

    Advantage Control: 60% × 66.3 (est.) + 40% × 63.1 = 65

    No road tests of noise for Endeavor+ or Advantage Control. The test half is the tested tires’ average (66): owners’ noise ratings barely follow the road tests.

  6. 75

    Treadwear

    Endeavor+ +14
    61
    Why this score
    SourceEndeavor+Advantage Control
    Professional tests (TWG score) · – / 1 tests≈ 71 (est.)56
    Reviews found online8069

    Endeavor+: 60% × 71.4 (est.) + 40% × 79.9 = 75

    Advantage Control: 60% × 56 + 40% × 68.9 = 61

    No road tests of treadwear for Endeavor+. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.36).

  7. 76

    Handling (owners)

    Endeavor+ +10
    66
    Why this score
    SourceEndeavor+Advantage Control
    Reviews found online7666
Scores at a glance
CategoryCooper Endeavor+BFGoodrich Advantage Control
Relative Score 74 68
Dry 77 67
Wet 77 75
Snow 62 67
Comfort 75 68
Noise 70 65
Treadwear 75 61
Handling (owners) 76 66

Higher is better. The Relative Score follows your weights below; category scores do not change.

Weight the categories that matter to you

Wet grip starts at “Important”. Treadwear starts at “Neutral” here: road tests measured it for at most one of the two tires, so it rests on owner reviews. Move the sliders and the scores update instantly.

Important
NotLessNeutralImportantMost
Important
NotLessNeutralImportantMost
Neutral
NotLessNeutralImportantMost
Less important
NotLessNeutralImportantMost
Less important
NotLessNeutralImportantMost
Neutral
NotLessNeutralImportantMost
Less important
NotLessNeutralImportantMost
Recomputed
Headline score
± 7

Endeavor+

± 8

Advantage Control

Pros, cons & observations

Themes extracted from owner reviews found online — not the opinion of TireWheelGuide.

Tire A Endeavor+

Pros

  • Affordable price point and overall value compared to premium tier brands
  • Quiet and comfortable ride quality that reduces cabin noise
  • Confident and reliable traction in both wet and dry conditions

Cons

  • Subpar traction and slip in winter weather, snow, or ice for some users
  • Occasional complaints regarding higher-than-expected road noise or a overly firm ride
  • Isolated reports of rapid tread wear or balancing difficulties
All owner themes in the Endeavor+ review

Tire B Advantage Control

Pros

  • Noticeably quieter operation compared to previous high-performance tires
  • Even and long-lasting tread wear
  • Reliable all-weather and daily-driver performance

Cons

  • Dry grip is rated as good rather than great for spirited driving
  • Average steering feedback and comfort levels
  • Limited grip in more severe snow and ice conditions
All owner themes in the Advantage Control review

Specs side by side

Attribute A · Cooper Endeavor+ B · BFGoodrich Advantage Control
Category—All-Season tire
Vehicle type—Passenger Car / Crossover
Sizes available4279
Rim diameters16″ – 22″14″ – 21″
Tread depth11 - 13/32″10 - 12/32″
UTQG680 A A - B600 - 700 B A
Treadwear warranty65,000 mi—
SidewallBlack Side Wall - Serrated Black LetteringBlack Side Wall
Max pressure44 - 51 psi44 - 51 psi
Sizes in common3030

Which one should you actually buy?

Cooper Endeavor+

BFGoodrich Advantage Control

Winner: Cooper Endeavor+ — better treadwear, dry and handling. Pick the BFGoodrich Advantage Control if snow matters most to you. BFGoodrich Advantage Control rests on little evidence so far (1 test, 5 reviews), so read this result as provisional.

Pick tire A You want the longest tread life

Cooper Endeavor+ scores 75 vs 61 on treadwear.

Pick tire A You want the most grip on dry roads

Cooper Endeavor+ scores 77 vs 67 on dry.

Pick tire A You enjoy sharp, responsive handling

Cooper Endeavor+ scores 76 vs 66 on handling.

Pick tire A You want the most comfortable ride

Cooper Endeavor+ scores 75 vs 68 on comfort.

Tire A · Cooper Endeavor+
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Tire B · BFGoodrich Advantage Control
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Endeavor+ or Advantage Control?

Which is better in the wet, Endeavor+ or Advantage Control?

Neither, by our numbers: 77 vs 75 on the wet score, within 3 points.

Which grips better on dry roads, Endeavor+ or Advantage Control?

Cooper Endeavor+, 77 vs 67 on our dry score.

Which is better in snow, Endeavor+ or Advantage Control?

BFGoodrich Advantage Control, 67 vs 62 on our snow score.

Which is quieter, Endeavor+ or Advantage Control?

Cooper Endeavor+, 70 vs 65 on our noise score.

Which is more comfortable, Endeavor+ or Advantage Control?

Cooper Endeavor+, 75 vs 68 on our comfort score.

Which lasts longer, Endeavor+ or Advantage Control?

Cooper Endeavor+, 75 vs 61 on our treadwear score.

How do we compare tires?

Every category score blends two independent signals. 60% comes from professional tire tests (braking distances, lap times, noise measurements), each result compared with every other tire in the same test and newer tests counting more. 40% comes from owner reviews found online, adjusted for how generously each site rates. Both use one scale: the average tested tire gets 70, the best 100. When a tire has only one of the two, the missing half is estimated from the other and the score stays closer to average; with no road test and fewer than five owner reviews it gets no score yet.

Handling is the exception: road tests measure it inside the dry and wet scores, so its own row comes from owner ratings only and starts as less important.

Community buzz from Reddit and forums is shown for context only — it never changes the score. Full methodology