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Cooper Endeavor+ vs Goodyear Assurance MaxLife — Compared

Relative Score (0–100): the weighted average of the categories below, each 60% road tests and 40% owner reviews (comfort 40/60). Based on 0 + 0 road tests and 647 + 9 owner reviews. How we score

Endeavor+ is ahead, 74–58

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Cooper Endeavor+
Tire ACooper

Endeavor+

± 7

Tests – · none yet Owners 77 · 647 reviews

Goodyear Assurance MaxLife
Tire BGoodyear

Assurance MaxLife

Premium Touring All-Season tire

± 8Provisional

Tests – · none yet Owners 54 · 9 reviews

Category by category

Relative Score per category, 0–100. Open “Why this score” for the tests and owner ratings behind it.

  1. 77

    Dry

    Endeavor+ +19
    58
    Why this score
    SourceEndeavor+Assurance MaxLife
    Professional tests (TWG score)≈ 74 (est.)≈ 62 (est.)
    Reviews found online8253

    Endeavor+: 60% × 74 (est.) + 40% × 82.1 = 77

    Assurance MaxLife: 60% × 61.7 (est.) + 40% × 52.9 = 58

    No road tests of dry for Endeavor+. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.42).

    No road tests of dry for Assurance MaxLife. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.42).

  2. 77

    Wet

    Endeavor+ +26
    51
    Why this score
    SourceEndeavor+Assurance MaxLife
    Professional tests (TWG score)≈ 75 (est.)≈ 56 (est.)
    Reviews found online7944

    Endeavor+: 60% × 75.3 (est.) + 40% × 79 = 77

    Assurance MaxLife: 60% × 56.2 (est.) + 40% × 44.4 = 51

    No road tests of wet for Endeavor+. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.55).

    No road tests of wet for Assurance MaxLife. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.55).

  3. 62

    Snow

    Endeavor+ +2
    60
    Why this score
    SourceEndeavor+Assurance MaxLife
    Professional tests (TWG score)≈ 66 (est.)≈ 64 (est.)
    Reviews found online5753

    Endeavor+: 60% × 65.5 (est.) + 40% × 56.7 = 62

    Assurance MaxLife: 60% × 64.1 (est.) + 40% × 52.9 = 60

    No road tests of snow for Endeavor+. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.37).

    No road tests of snow for Assurance MaxLife. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.37).

  4. 76

    Comfort

    Endeavor+ +17
    59
    Why this score
    SourceEndeavor+Assurance MaxLife
    Professional tests (TWG score)≈ 71 (est.)≈ 66 (est.)
    Reviews found online7955

    Endeavor+: 40% × 70.9 (est.) + 60% × 78.9 = 76

    Assurance MaxLife: 40% × 66.5 (est.) + 60% × 54.7 = 59

    No road tests of comfort for Endeavor+ or Assurance MaxLife. The test half is the tested tires’ average (69): owners’ comfort ratings barely follow the road tests.

  5. 71

    Noise

    Endeavor+ +7
    64
    Why this score
    SourceEndeavor+Assurance MaxLife
    Professional tests (TWG score)≈ 67 (est.)≈ 67 (est.)
    Reviews found online7761

    Endeavor+: 60% × 66.6 (est.) + 40% × 76.6 = 71

    Assurance MaxLife: 60% × 66.6 (est.) + 40% × 60.6 = 64

    No road tests of noise for Endeavor+ or Assurance MaxLife. The test half is the tested tires’ average (67): owners’ noise ratings barely follow the road tests.

  6. 74

    Treadwear

    Endeavor+ +8
    66
    Why this score
    SourceEndeavor+Assurance MaxLife
    Professional tests (TWG score)≈ 71 (est.)≈ 66 (est.)
    Reviews found online8065

    Endeavor+: 60% × 70.8 (est.) + 40% × 79.7 = 74

    Assurance MaxLife: 60% × 65.9 (est.) + 40% × 65.4 = 66

    No road tests of treadwear for Endeavor+. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.35).

    No road tests of treadwear for Assurance MaxLife. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.35).

  7. 76

    Handling (owners)

    Endeavor+ +27
    49
    Why this score
    SourceEndeavor+Assurance MaxLife
    Reviews found online7649
Scores at a glance
CategoryCooper Endeavor+Goodyear Assurance MaxLife
Relative Score 74 58
Dry 77 58
Wet 77 51
Snow 62 60
Comfort 76 59
Noise 71 64
Treadwear 74 66
Handling (owners) 76 49

Higher is better. The Relative Score follows your weights below; category scores do not change.

Weight the categories that matter to you

Wet grip starts at “Important”. Treadwear starts at “Neutral” here: road tests measured it for at most one of the two tires, so it rests on owner reviews. Move the sliders and the scores update instantly.

Important
NotLessNeutralImportantMost
Important
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Neutral
NotLessNeutralImportantMost
Less important
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Neutral
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Recomputed
Headline score
± 7

Endeavor+

± 8

Assurance MaxLife

Pros, cons & observations

Themes extracted from owner reviews found online — not the opinion of TireWheelGuide.

Tire A Endeavor+

Pros

  • Affordable price point and overall value compared to premium tier brands
  • Quiet and comfortable ride quality that reduces cabin noise
  • Confident and reliable traction in both wet and dry conditions

Cons

  • Subpar traction and slip in winter weather, snow, or ice for some users
  • Occasional complaints regarding higher-than-expected road noise or a overly firm ride
  • Isolated reports of rapid tread wear or balancing difficulties
All owner themes in the Endeavor+ review

Tire B Assurance MaxLife

Pros

  • Exceptional tread life and slow wear rate, with potential to reach high mileage milestones
  • Low road noise providing a comfortable ride for passengers
  • Stable and predictable handling for daily commuting

Cons

  • Significantly reduced grip and sudden traction failure in wet conditions or standing water
  • Rubber hardening and losing starting traction over several years of use
  • Sidewall design that leaves rims vulnerable to curb damage
All owner themes in the Assurance MaxLife review

Specs side by side

Attribute A · Cooper Endeavor+ B · Goodyear Assurance MaxLife
Category—Premium Touring All-Season tire
Vehicle type—Passenger Car / Crossover
Sizes available4246
Rim diameters16″ – 22″15″ – 20″
Tread depth11 - 13/32″11 - 13/32″
UTQG680 A A - B820 A B
Treadwear warranty65,000 mi85,000 mi
SidewallBlack Side Wall - Serrated Black LetteringVertical Serrated Band
Max pressure44 - 51 psi50 - 51 psi
Sizes in common2525

Which one should you actually buy?

Cooper Endeavor+

Goodyear Assurance MaxLife

Winner: Cooper Endeavor+ — better handling, wet and dry. It leads or ties in every category we score. Goodyear Assurance MaxLife rests on little evidence so far (0 tests, 9 reviews), so read this result as provisional.

Pick tire A You enjoy sharp, responsive handling

Cooper Endeavor+ scores 76 vs 49 on handling.

Pick tire A Your priority is wet-weather safety

Cooper Endeavor+ scores 77 vs 51 on wet.

Pick tire A You want the most grip on dry roads

Cooper Endeavor+ scores 77 vs 58 on dry.

Pick tire A You want the most comfortable ride

Cooper Endeavor+ scores 76 vs 59 on comfort.

Tire A · Cooper Endeavor+
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Tire B · Goodyear Assurance MaxLife
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Endeavor+ or Assurance MaxLife?

Which is better in the wet, Endeavor+ or Assurance MaxLife?

Cooper Endeavor+, 77 vs 51 on our wet score.

Which grips better on dry roads, Endeavor+ or Assurance MaxLife?

Cooper Endeavor+, 77 vs 58 on our dry score.

Which is better in snow, Endeavor+ or Assurance MaxLife?

Neither, by our numbers: 62 vs 60 on the snow score, within 3 points.

Which is quieter, Endeavor+ or Assurance MaxLife?

Cooper Endeavor+, 71 vs 64 on our noise score.

Which is more comfortable, Endeavor+ or Assurance MaxLife?

Cooper Endeavor+, 76 vs 59 on our comfort score.

Which lasts longer, Endeavor+ or Assurance MaxLife?

Cooper Endeavor+, 74 vs 66 on our treadwear score.

How do we compare tires?

Every category score blends two independent signals. 60% comes from professional tire tests (braking distances, lap times, noise measurements), each result compared with every other tire in the same test and newer tests counting more. 40% comes from owner reviews found online, adjusted for how generously each site rates. Both use one scale: the average tested tire gets 70, the best 100. When a tire has only one of the two, the missing half is estimated from the other and the score stays closer to average; with no road test and fewer than five owner reviews it gets no score yet.

Handling is the exception: road tests measure it inside the dry and wet scores, so its own row comes from owner ratings only and starts as less important.

Community buzz from Reddit and forums is shown for context only — it never changes the score. Full methodology