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Hankook Ventus K104 looks discontinued: no new owner reviews or road tests in five years and no current EU tyre label.

Head-to-head Updated

Falken ZIEX ZE310 EcoRun vs Hankook Ventus K104 — Compared

Relative Score (0–100): the weighted average of the categories below, each 60% road tests and 40% owner reviews (comfort 40/60). Based on 21 + 0 road tests and 1,241 + 11 owner reviews. How we score

ZIEX ZE310 EcoRun is ahead, 73–43

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Falken ZIEX ZE310 EcoRun
Tire AFalken

ZIEX ZE310 EcoRun

Summer

± 4

Tests 77 · 21 tests Owners 66 · 1,241 reviews

Best test result: #1 of 21 in 2022 Auto Bild Summer Tyre Test (straight aquaplaning)

“Falken ZIEX ZE310 Ecorun, very grippy especially in the wet”

Hankook Ventus K104
Tire BHankook

Ventus K104

Summer

± 8Provisional

Tests – · none yet Owners 32 · 11 reviews

Category by category

Relative Score per category, 0–100. Open “Why this score” for the tests and owner ratings behind it.

  1. 74

    Dry

    ZIEX ZE310 EcoRun +28
    46
    Why this score
    SourceZIEX ZE310 EcoRunVentus K104
    Professional tests (TWG score) · 20 / – tests79≈ 54 (est.)
    Reviews found online6734

    ZIEX ZE310 EcoRun: 60% × 79.4 + 40% × 66.7 = 74

    Ventus K104: 60% × 53.6 (est.) + 40% × 33.7 = 46

    No road tests of dry for Ventus K104. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.42).

  2. 79

    Wet

    ZIEX ZE310 EcoRun +37
    42
    Why this score
    SourceZIEX ZE310 EcoRunVentus K104
    Professional tests (TWG score) · 20 / – tests85≈ 49 (est.)
    Reviews found online7031

    ZIEX ZE310 EcoRun: 60% × 85.5 + 40% × 69.7 = 79

    Ventus K104: 60% × 49 (est.) + 40% × 31.4 = 42

    No road tests of wet for Ventus K104. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.55).

  3. 62

    Comfort

    ZIEX ZE310 EcoRun +16
    46
    Why this score
    SourceZIEX ZE310 EcoRunVentus K104
    Professional tests (TWG score) · 2 / – tests60≈ 63 (est.)
    Reviews found online6335

    ZIEX ZE310 EcoRun: 40% × 60.5 + 60% × 62.8 = 62

    Ventus K104: 40% × 62.9 (est.) + 60% × 34.6 = 46

    No road tests of comfort for Ventus K104. The test half is the tested tires’ average (69): owners’ comfort ratings barely follow the road tests.

  4. 66

    Noise

    No comparison
    –
    Why this score
    SourceZIEX ZE310 EcoRunVentus K104
    Professional tests (TWG score) · 14 / – tests66–
    Reviews found online≈ 67 (est.)–

    ZIEX ZE310 EcoRun: 60% × 66 + 40% × 66.6 (est.) = 66

    No owner ratings of noise for ZIEX ZE310 EcoRun. The owner half is the owners’ average (67): owners’ noise ratings barely follow the road tests, so the tests say nothing about how owners would rate it.

  5. 69

    Treadwear

    ZIEX ZE310 EcoRun +24
    45
    Why this score
    SourceZIEX ZE310 EcoRunVentus K104
    Professional tests (TWG score) · 6 / – tests73≈ 54 (est.)
    Reviews found online6332

    ZIEX ZE310 EcoRun: 60% × 72.7 + 40% × 63 = 69

    Ventus K104: 60% × 54 (est.) + 40% × 31.7 = 45

    No road tests of treadwear for Ventus K104. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.35).

  6. 66

    Handling (owners)

    ZIEX ZE310 EcoRun +38
    28
    Why this score
    SourceZIEX ZE310 EcoRunVentus K104
    Reviews found online6628
  7. 32

    Efficiency

    No comparison
    –
    Why this score
    SourceZIEX ZE310 EcoRunVentus K104
    Professional tests (TWG score) · 15 / – tests32–
Scores at a glance
CategoryFalken ZIEX ZE310 EcoRunHankook Ventus K104
Relative Score 73 43
Dry 74 46
Wet 79 42
Comfort 62 46
Noise 66 –
Treadwear 69 45
Handling (owners) 66 28
Efficiency 32 –

Higher is better. The Relative Score follows your weights below; category scores do not change.

Weight the categories that matter to you

Wet grip starts at “Important”. Treadwear starts at “Neutral” here: road tests measured it for at most one of the two tires, so it rests on owner reviews. Move the sliders and the scores update instantly.

Important
NotLessNeutralImportantMost
Important
NotLessNeutralImportantMost
Less important
NotLessNeutralImportantMost
Less important
NotLessNeutralImportantMost

Only one of the two tires has a score here, so this weight changes nothing in the head-to-head.

Neutral
NotLessNeutralImportantMost
Less important
NotLessNeutralImportantMost
Not important
NotLessNeutralImportantMost

Only one of the two tires has a score here, so this weight changes nothing in the head-to-head.

Recomputed
Headline score
± 4

ZIEX ZE310 EcoRun

± 8

Ventus K104

Only categories both tires have data for count toward the headline score.

Pros, cons & observations

Themes extracted from owner reviews found online — not the opinion of TireWheelGuide.

Tire A ZIEX ZE310 EcoRun

Pros

  • Exceptionally low road noise and high cabin comfort
  • Strong grip and stability in both wet and dry weather conditions
  • Outstanding value for money compared to premium brands

Cons

  • Some drivers report higher rolling resistance and slightly increased fuel consumption
  • Soft sidewalls can lead to vague initial steering response or a less sporty feel during hard cornering
  • Occasional complaints of a firmer, harsher ride over bumps depending on vehicle suspension and aspect ratio
All owner themes in the ZIEX ZE310 EcoRun review

Tire B Ventus K104

Pros

  • Responsive and crisp handling characteristics in dry conditions
  • Competitive price point for budget-conscious buyers
  • Good tread life for users who maintain proper suspension geometry

Cons

  • Poor and unpredictable wet-weather traction
  • High levels of road noise
  • Inconsistent tread wear performance across different vehicle types
All owner themes in the Ventus K104 review

What real owners are saying

From Reddit, forums and review threads. Not part of our score

Tire A

Falken ZIEX ZE310 EcoRun

Positive

Community sentiment regarding the Falken ZIEX ZE310 EcoRun is generally positive, with specific praise noted for its strong wet grip. Users frequently evaluate it as an affordable alternative alongside other budget-friendly options for smaller or standard passenger vehicles.

Top themes
#wet weather performance#budget friendly options#tire size availability#grip and handling#eco-run efficiency

Based on 5 community posts

Tire B

Hankook Ventus K104

We haven't collected enough community discussion about this tire yet.

Specs side by side

Attribute A · Falken ZIEX ZE310 EcoRun B · Hankook Ventus K104
CategorySummerSummer
Vehicle typePassenger Car / CrossoverPassenger Car / Crossover
Sizes available86—
Rim diameters14″ – 19″—

Which one should you actually buy?

Falken ZIEX ZE310 EcoRun

Hankook Ventus K104

Winner: Falken ZIEX ZE310 EcoRun — better handling, wet and dry. It leads or ties in every category we score. Hankook Ventus K104 rests on little evidence so far (0 tests, 11 reviews), so read this result as provisional.

Pick tire A You enjoy sharp, responsive handling

Falken ZIEX ZE310 EcoRun scores 66 vs 28 on handling.

Pick tire A Your priority is wet-weather safety

Falken ZIEX ZE310 EcoRun scores 79 vs 42 on wet.

Pick tire A You want the most grip on dry roads

Falken ZIEX ZE310 EcoRun scores 74 vs 46 on dry.

Pick tire A You want the longest tread life

Falken ZIEX ZE310 EcoRun scores 69 vs 45 on treadwear.

Tire A · Falken ZIEX ZE310 EcoRun
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Tire B · Hankook Ventus K104
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ZIEX ZE310 EcoRun or Ventus K104?

Which is better in the wet, ZIEX ZE310 EcoRun or Ventus K104?

Falken ZIEX ZE310 EcoRun, 79 vs 42 on our wet score.

Which grips better on dry roads, ZIEX ZE310 EcoRun or Ventus K104?

Falken ZIEX ZE310 EcoRun, 74 vs 46 on our dry score.

Which is more comfortable, ZIEX ZE310 EcoRun or Ventus K104?

Falken ZIEX ZE310 EcoRun, 62 vs 46 on our comfort score.

Which lasts longer, ZIEX ZE310 EcoRun or Ventus K104?

Falken ZIEX ZE310 EcoRun, 69 vs 45 on our treadwear score.

How do we compare tires?

Every category score blends two independent signals. 60% comes from professional tire tests (braking distances, lap times, noise measurements), each result compared with every other tire in the same test and newer tests counting more. 40% comes from owner reviews found online, adjusted for how generously each site rates. Both use one scale: the average tested tire gets 70, the best 100. When a tire has only one of the two, the missing half is estimated from the other and the score stays closer to average; with no road test and fewer than five owner reviews it gets no score yet.

Handling is the exception: road tests measure it inside the dry and wet scores, so its own row comes from owner ratings only and starts as less important.

Community buzz from Reddit and forums is shown for context only — it never changes the score. Full methodology