tirewheelguide
Head-to-head Updated

Goodyear Assurance MaxLife vs Toyo A23 — Compared

Relative Score (0–100): the weighted average of the categories below, each 60% road tests and 40% owner reviews. Based on 0 + 0 road tests and 9 + 11 owner reviews. How we score

Assurance MaxLife is ahead, 63–56

Check price on Amazon · Assurance MaxLife or A23 on Amazon
Add your size for an exact match
/R

Both Amazon links then search this exact size.

TireWheelGuide may earn a commission from purchases made through these links.

Goodyear Assurance MaxLife
Tire AGoodyear

Assurance MaxLife

Premium Touring All-Season tire

Provisional

Tests – · none yet Owners 61 · 9 reviews

Toyo A23
Tire BToyo

A23

All Season

Provisional

Tests – · none yet Owners 50 · 11 reviews

Category by category

Relative Score per category, 0–100. Open “Why this score” for the tests and owner ratings behind it.

  1. 64

    Dry

    Assurance MaxLife +6
    58
    Why this score
    SourceAssurance MaxLifeA23
    Professional tests (TWG score)≈ 65 (est.)≈ 61 (est.)
    Reviews found online6252

    Assurance MaxLife: 60% × 65.4 (est.) + 40% × 62 = 64

    A23: 60% × 61.4 (est.) + 40% × 51.9 = 58

    No road tests of dry for Assurance MaxLife. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.40).

    No road tests of dry for A23. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.40).

  2. 58

    Wet

    Assurance MaxLife +1
    57
    Why this score
    SourceAssurance MaxLifeA23
    Professional tests (TWG score)≈ 61 (est.)≈ 60 (est.)
    Reviews found online5453

    Assurance MaxLife: 60% × 60.8 (est.) + 40% × 53.8 = 58

    A23: 60% × 60.3 (est.) + 40% × 52.8 = 57

    No road tests of wet for Assurance MaxLife. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.56).

    No road tests of wet for A23. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.56).

  3. 63

    Snow

    Assurance MaxLife +7
    56
    Why this score
    SourceAssurance MaxLifeA23
    Professional tests (TWG score)≈ 66 (est.)≈ 62 (est.)
    Reviews found online5948

    Assurance MaxLife: 60% × 66.2 (est.) + 40% × 58.7 = 63

    A23: 60% × 62.5 (est.) + 40% × 47.5 = 56

    No road tests of snow for Assurance MaxLife. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.33).

    No road tests of snow for A23. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.33).

  4. 66

    Comfort

    Assurance MaxLife +7
    59
    Why this score
    SourceAssurance MaxLifeA23
    Professional tests (TWG score)≈ 68 (est.)≈ 66 (est.)
    Reviews found online6248

    Assurance MaxLife: 60% × 67.9 (est.) + 40% × 62.2 = 66

    A23: 60% × 65.5 (est.) + 40% × 48.3 = 59

    No road tests of comfort for Assurance MaxLife or A23. The test half is the tested tires’ average (69): owners’ comfort ratings barely follow the road tests.

  5. 67

    Noise

    No comparison
    –
    Why this score
    SourceAssurance MaxLifeA23
    Professional tests (TWG score)≈ 67 (est.)–
    Reviews found online67–

    Assurance MaxLife: 60% × 67.3 (est.) + 40% × 66.9 = 67

    No road tests of noise for Assurance MaxLife. The test half is the tested tires’ average (67): owners’ noise ratings barely follow the road tests.

  6. 68

    Treadwear

    Assurance MaxLife +14
    54
    Why this score
    SourceAssurance MaxLifeA23
    Professional tests (TWG score)≈ 67 (est.)≈ 59 (est.)
    Reviews found online6946

    Assurance MaxLife: 60% × 66.7 (est.) + 40% × 69.1 = 68

    A23: 60% × 59.5 (est.) + 40% × 45.6 = 54

    No road tests of treadwear for Assurance MaxLife. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.31).

    No road tests of treadwear for A23. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.31).

  7. 58

    Handling (owners)

    Assurance MaxLife +9
    49
    Why this score
    SourceAssurance MaxLifeA23
    Reviews found online5849
Scores at a glance
CategoryGoodyear Assurance MaxLifeToyo A23
Relative Score 63 56
Dry 64 58
Wet 58 57
Snow 63 56
Comfort 66 59
Noise 67 –
Treadwear 68 54
Handling (owners) 58 49

Higher is better. The Relative Score follows your weights below; category scores do not change.

Weight the categories that matter to you

Wet grip starts at “Important”. Treadwear starts at “Neutral” here: road tests measured it for at most one of the two tires, so it rests on owner reviews. Move the sliders and the scores update instantly.

Important
NotLessNeutralImportantMost
Important
NotLessNeutralImportantMost
Neutral
NotLessNeutralImportantMost
Less important
NotLessNeutralImportantMost
Less important
NotLessNeutralImportantMost

Only one of the two tires has a score here, so this weight changes nothing in the head-to-head.

Neutral
NotLessNeutralImportantMost
Less important
NotLessNeutralImportantMost
Recomputed
Headline score

Assurance MaxLife

A23

Only categories both tires have data for count toward the headline score.

Pros, cons & observations

Themes extracted from owner reviews found online — not the opinion of TireWheelGuide.

Tire A Assurance MaxLife

Pros

  • Exceptional tread life and slow wear rate, with potential to reach high mileage milestones
  • Low road noise providing a comfortable ride for passengers
  • Stable and predictable handling for daily commuting

Cons

  • Significantly reduced grip and sudden traction failure in wet conditions or standing water
  • Rubber hardening and losing starting traction over several years of use
  • Sidewall design that leaves rims vulnerable to curb damage
All owner themes in the Assurance MaxLife review

Tire B A23

Pros

  • Solid grip and stability in dry conditions and on the highway
  • Capable off-road and in muddy tracks for 4x4 vehicles
  • Reasonable comfort and low road noise for some drivers

Cons

  • Dangerous and slippery performance on wet surfaces and roundabouts
  • Disappointing tread life and rapid wear reported by multiple users
  • High road noise noted by some drivers
All owner themes in the A23 review

Specs side by side

Attribute A · Goodyear Assurance MaxLife B · Toyo A23
CategoryPremium Touring All-Season tireAll Season
Vehicle typePassenger Car / CrossoverPassenger Car / Crossover
Sizes available46—
Rim diameters15″ – 20″—
Tread depth11 - 13/32″—
UTQG820 A B—
Treadwear warranty85,000 mi—
SidewallVertical Serrated Band—
Max pressure50 - 51 psi—

Which one should you actually buy?

Goodyear Assurance MaxLife

Toyo A23

Winner: Goodyear Assurance MaxLife — better treadwear, handling and snow. It leads or ties in every category we score. Goodyear Assurance MaxLife rests on little evidence so far (0 tests, 9 reviews), so read this result as provisional. Toyo A23 rests on little evidence so far (0 tests, 11 reviews), so read this result as provisional.

Pick tire A You want the longest tread life

Goodyear Assurance MaxLife scores 68 vs 54 on treadwear.

Pick tire A You enjoy sharp, responsive handling

Goodyear Assurance MaxLife scores 58 vs 49 on handling.

Pick tire A You drive through snowy winters

Goodyear Assurance MaxLife scores 63 vs 56 on snow.

Pick tire A You want the most comfortable ride

Goodyear Assurance MaxLife scores 66 vs 59 on comfort.

Tire A · Goodyear Assurance MaxLife
Check price on Amazon
Tire B · Toyo A23
Check price on Amazon

TireWheelGuide may earn a commission from purchases made through these links.

Assurance MaxLife or A23?

Which is better in the wet, Assurance MaxLife or A23?

Neither, by our numbers: 58 vs 57 on the wet score, within 3 points.

Which grips better on dry roads, Assurance MaxLife or A23?

Goodyear Assurance MaxLife, 64 vs 58 on our dry score.

Which is better in snow, Assurance MaxLife or A23?

Goodyear Assurance MaxLife, 63 vs 56 on our snow score.

Which is more comfortable, Assurance MaxLife or A23?

Goodyear Assurance MaxLife, 66 vs 59 on our comfort score.

Which lasts longer, Assurance MaxLife or A23?

Goodyear Assurance MaxLife, 68 vs 54 on our treadwear score.

How do we compare tires?

Every category score blends two independent signals. 60% comes from professional tire tests (braking distances, lap times, noise measurements), each result compared with every other tire in the same test and newer tests counting more. 40% comes from owner reviews found online, adjusted for how generously each site rates. Both use one scale: the average tested tire gets 70, the best 100. When a tire has only one of the two, the missing half is estimated from the other and the score stays closer to average; with no road test and fewer than five owner reviews it gets no score yet.

Handling is the exception: road tests measure it inside the dry and wet scores, so its own row comes from owner ratings only and starts as less important.

Community buzz from Reddit and forums is shown for context only — it never changes the score. Full methodology