Tests – · none yet Owners 61 · 9 reviews
Goodyear Assurance MaxLife vs Yokohama AVID Ascend — Compared
Relative Score (0–100): 60% professional tests, 40% owner reviews.
AVID Ascend is ahead, 71–63
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Tests – · none yet Owners 72 · 80 reviews
Category by category
Relative Score per category, 0–100. Open “Why this score” for the tests and owner ratings behind it.
-
64
Dry
AVID Ascend +771Why this score
Source Assurance MaxLife AVID Ascend Reviews found online 62 74 -
58
Wet
AVID Ascend +1674Why this score
Source Assurance MaxLife AVID Ascend Reviews found online 54 75 -
63
Snow
AVID Ascend +265Why this score
Source Assurance MaxLife AVID Ascend Reviews found online 59 63 -
66
Comfort
AVID Ascend +571Why this score
Source Assurance MaxLife AVID Ascend Reviews found online 62 73 -
66
Noise
AVID Ascend +369Why this score
Source Assurance MaxLife AVID Ascend Reviews found online 66 73 -
68
Treadwear
AVID Ascend +169Why this score
Source Assurance MaxLife AVID Ascend Reviews found online 69 71 -
58
Handling
AVID Ascend +1674Why this score
Source Assurance MaxLife AVID Ascend Reviews found online 58 74
Scores at a glance
| Category | Goodyear Assurance MaxLife | Yokohama AVID Ascend |
|---|---|---|
| Relative Score | 63 | 71 |
| Dry | 64 | 71 |
| Wet | 58 | 74 |
| Snow | 63 | 65 |
| Comfort | 66 | 71 |
| Noise | 66 | 69 |
| Treadwear | 68 | 69 |
| Handling | 58 | 74 |
Higher is better. The Relative Score follows your weights below; category scores do not change.
Weight the categories that matter to you
Wet grip and treadwear start at “Important” — the two things buyers rank highest. Move the sliders and the scores update instantly.
Assurance MaxLife
AVID Ascend
Pros, cons & observations
Themes extracted from owner reviews found online — not the opinion of TireWheelGuide.
Tire A Assurance MaxLife
Pros
- Exceptional tread life and slow wear rate, with potential to reach high mileage milestones
- Low road noise providing a comfortable ride for passengers
- Stable and predictable handling for daily commuting
Cons
- Significantly reduced grip and sudden traction failure in wet conditions or standing water
- Rubber hardening and losing starting traction over several years of use
- Sidewall design that leaves rims vulnerable to curb damage
Tire B AVID Ascend
Pros
- Exceptionally low road noise and quiet ride
- High level of ride comfort and shock absorption
- Strong wet and dry traction, inspiring confidence in heavy rain
Cons
- Isolated reports of premature tread wear or not meeting expected mileage
- Slightly spongy initial feel requiring a brief break-in period
- Occasional minor wheel slip during hard acceleration in wet or dry conditions
Specs side by side
| Attribute | A · Goodyear Assurance MaxLife | B · Yokohama AVID Ascend |
|---|---|---|
| Category | Premium Touring Summer tire | Premium Touring All Season tire |
| Vehicle type | Passenger Car / Crossover | Passenger Car / Crossover |
| Sizes available | 46 | 1 |
| Rim diameters | 15″ – 20″ | 17″ |
| Tread depth | 11 - 13/32″ | 12/32″ |
| UTQG | 820 A B | 740 A A |
| Treadwear warranty | 85,000 mi | 75,000 mi |
| Sidewall | Vertical Serrated Band | Blackwall |
| Max pressure | 50 - 51 psi | 51 psi |
Which one should you actually buy?
Goodyear Assurance MaxLife
Yokohama AVID Ascend
Winner: Yokohama AVID Ascend — better wet, handling and dry. It leads or ties in every category we score.
Yokohama AVID Ascend scores 74 vs 58 on wet.
Yokohama AVID Ascend scores 74 vs 58 on handling.
Yokohama AVID Ascend scores 71 vs 64 on dry.
Yokohama AVID Ascend scores 71 vs 66 on comfort.
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How do we compare tires?
Every category score blends two independent signals. 60% comes from professional tire tests (braking distances, lap times, noise measurements), each result compared with every other tire in the same test and newer tests counting more. 40% comes from owner reviews found online, adjusted for how generously each site rates. Both use one scale: the average tested tire gets 70, the best 100. When a tire has only one of the two, the missing half is estimated from the other and the score stays closer to average; with no road test and fewer than five owner reviews it gets no score yet.
Community buzz from Reddit and forums is shown for context only — it never changes the score.