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Yokohama AVID Ascend vs Goodyear Assurance MaxLife — Compared

Relative Score (0–100): the weighted average of the categories below, each 60% road tests and 40% owner reviews (comfort 40/60). Based on 0 + 0 road tests and 81 + 10 owner reviews. How we score

AVID Ascend is ahead, 70–55

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Category by category

Relative Score per category, 0–100. Open “Why this score” for the tests and owner ratings behind it.

  1. 71

    Dry

    AVID Ascend +17
    54
    Why this score
    SourceAVID AscendAssurance MaxLife
    Professional tests (TWG score)≈ 70 (est.)≈ 59 (est.)
    Reviews found online7346

    AVID Ascend: 60% × 69.9 (est.) + 40% × 72.6 = 71

    Assurance MaxLife: 60% × 58.9 (est.) + 40% × 45.9 = 54

    No road tests of dry for AVID Ascend. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.41).

    No road tests of dry for Assurance MaxLife. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.41).

  2. 75

    Wet

    AVID Ascend +26
    49
    Why this score
    SourceAVID AscendAssurance MaxLife
    Professional tests (TWG score)≈ 74 (est.)≈ 55 (est.)
    Reviews found online7741

    AVID Ascend: 60% × 73.9 (est.) + 40% × 76.6 = 75

    Assurance MaxLife: 60% × 54.6 (est.) + 40% × 41.2 = 49

    No road tests of wet for AVID Ascend. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.55).

    No road tests of wet for Assurance MaxLife. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.55).

  3. 63

    Snow

    AVID Ascend +4
    59
    Why this score
    SourceAVID AscendAssurance MaxLife
    Professional tests (TWG score)≈ 67 (est.)≈ 64 (est.)
    Reviews found online5851

    AVID Ascend: 60% × 66.6 (est.) + 40% × 58.1 = 63

    Assurance MaxLife: 60% × 64.3 (est.) + 40% × 51 = 59

    No road tests of snow for AVID Ascend. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.32).

    No road tests of snow for Assurance MaxLife. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.32).

  4. 71

    Comfort

    AVID Ascend +13
    58
    Why this score
    SourceAVID AscendAssurance MaxLife
    Professional tests (TWG score)≈ 69 (est.)≈ 66 (est.)
    Reviews found online7353

    AVID Ascend: 40% × 69.4 (est.) + 60% × 72.5 = 71

    Assurance MaxLife: 40% × 65.6 (est.) + 60% × 53.3 = 58

    No road tests of comfort for AVID Ascend. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.20).

    No road tests of comfort for Assurance MaxLife. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.20).

  5. 70

    Noise

    AVID Ascend +7
    63
    Why this score
    SourceAVID AscendAssurance MaxLife
    Professional tests (TWG score)≈ 66 (est.)≈ 66 (est.)
    Reviews found online7459

    AVID Ascend: 60% × 66.4 (est.) + 40% × 74.4 = 70

    Assurance MaxLife: 60% × 66.4 (est.) + 40% × 58.9 = 63

    No road tests of noise for AVID Ascend or Assurance MaxLife. The test half is the tested tires’ average (66): owners’ noise ratings barely follow the road tests.

  6. 68

    Treadwear

    AVID Ascend +1
    67
    Why this score
    SourceAVID AscendAssurance MaxLife
    Professional tests (TWG score)≈ 67 (est.)≈ 67 (est.)
    Reviews found online6867

    AVID Ascend: 60% × 67.1 (est.) + 40% × 68.2 = 68

    Assurance MaxLife: 60% × 66.8 (est.) + 40% × 67.2 = 67

    No road tests of treadwear for AVID Ascend. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.36).

    No road tests of treadwear for Assurance MaxLife. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.36).

  7. 72

    Handling (owners)

    AVID Ascend +29
    43
    Why this score
    SourceAVID AscendAssurance MaxLife
    Reviews found online7243
Scores at a glance
CategoryYokohama AVID AscendGoodyear Assurance MaxLife
Relative Score 70 55
Dry 71 54
Wet 75 49
Snow 63 59
Comfort 71 58
Noise 70 63
Treadwear 68 67
Handling (owners) 72 43

Higher is better. The Relative Score follows your weights below; category scores do not change.

Weight the categories that matter to you

Wet grip starts at “Important”. Treadwear starts at “Neutral” here: road tests measured it for at most one of the two tires, so it rests on owner reviews. Move the sliders and the scores update instantly.

Important
NotLessNeutralImportantMost
Important
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Neutral
NotLessNeutralImportantMost
Less important
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Neutral
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Recomputed
Headline score
± 7

AVID Ascend

± 8

Assurance MaxLife

Pros, cons & observations

Themes extracted from owner reviews found online — not the opinion of TireWheelGuide.

Tire A AVID Ascend

Pros

  • Exceptionally low road noise and quiet ride
  • High level of ride comfort and shock absorption
  • Strong wet and dry traction, inspiring confidence in heavy rain

Cons

  • Isolated reports of premature tread wear or not meeting expected mileage
  • Slightly spongy initial feel requiring a brief break-in period
  • Occasional minor wheel slip during hard acceleration in wet or dry conditions
All owner themes in the AVID Ascend review

Tire B Assurance MaxLife

Pros

  • Exceptional tread life and slow wear rate
  • Quiet and comfortable ride quality suitable for daily driving and ridesharing
  • Good initial highway and dry road comfort

Cons

  • Severe lack of wet traction and poor performance in standing water or damp conditions
  • Rubber compound appears to harden over time, leading to unpredictable slip from a stop and during acceleration
  • Slight drop in fuel efficiency compared to certain OEM tires
All owner themes in the Assurance MaxLife review

Specs side by side

Attribute A · Yokohama AVID Ascend B · Goodyear Assurance MaxLife
CategoryAll SeasonAll-Season
Vehicle typePassenger Car / CrossoverPassenger Car / Crossover
Sizes available146
Rim diameters17″15″ – 20″
Tread depth12/32″11 - 13/32″
UTQG740 A A820 A B
Treadwear warranty75,000 mi85,000 mi
SidewallBlackwallVertical Serrated Band
Max pressure51 psi50 - 51 psi

Which one should you actually buy?

Yokohama AVID Ascend

Goodyear Assurance MaxLife

Winner: Yokohama AVID Ascend — better handling, wet and dry. It leads or ties in every category we score. Goodyear Assurance MaxLife rests on little evidence so far (0 tests, 10 reviews), so read this result as provisional.

Pick tire A You enjoy sharp, responsive handling

Yokohama AVID Ascend scores 72 vs 43 on handling.

Pick tire A Your priority is wet-weather safety

Yokohama AVID Ascend scores 75 vs 49 on wet.

Pick tire A You want the most grip on dry roads

Yokohama AVID Ascend scores 71 vs 54 on dry.

Pick tire A You want the most comfortable ride

Yokohama AVID Ascend scores 71 vs 58 on comfort.

Tire A · Yokohama AVID Ascend
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Tire B · Goodyear Assurance MaxLife
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AVID Ascend or Assurance MaxLife?

Which is better in the wet, AVID Ascend or Assurance MaxLife?

Yokohama AVID Ascend, 75 vs 49 on our wet score.

Which grips better on dry roads, AVID Ascend or Assurance MaxLife?

Yokohama AVID Ascend, 71 vs 54 on our dry score.

Which is better in snow, AVID Ascend or Assurance MaxLife?

Yokohama AVID Ascend, 63 vs 59 on our snow score.

Which is quieter, AVID Ascend or Assurance MaxLife?

Yokohama AVID Ascend, 70 vs 63 on our noise score.

Which is more comfortable, AVID Ascend or Assurance MaxLife?

Yokohama AVID Ascend, 71 vs 58 on our comfort score.

Which lasts longer, AVID Ascend or Assurance MaxLife?

Neither, by our numbers: 68 vs 67 on the treadwear score, within 3 points.

How do we compare tires?

Every category score blends two independent signals. 60% comes from professional tire tests (braking distances, lap times, noise measurements), each result compared with every other tire in the same test and newer tests counting more. 40% comes from owner reviews found online, adjusted for how generously each site rates. Both use one scale: the average tested tire gets 70, the best 100. When a tire has only one of the two, the missing half is estimated from the other and the score stays closer to average; with no road test and fewer than five owner reviews it gets no score yet.

Handling is the exception: road tests measure it inside the dry and wet scores, so its own row comes from owner ratings only and starts as less important.

Community buzz from Reddit and forums is shown for context only — it never changes the score. Full methodology