Head-to-head Updated

BFGoodrich Advantage Control vs Cooper Endeavor+ — Compared

Relative Score (0–100): 60% professional tests, 40% owner reviews.

Endeavor+ is ahead, 73–67

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Category by category

Relative Score per category, 0–100. Open “Why this score” for the tests and owner ratings behind it.

  1. 67

    Dry

    Endeavor+ +9
    76
    Why this score
    SourceAdvantage ControlEndeavor+
    Reviews found online6681
  2. 73

    Wet

    Endeavor+ +2
    75
    Why this score
    SourceAdvantage ControlEndeavor+
    Reviews found online7577
  3. 66

    Snow

    Advantage Control +4
    62
    Why this score
    SourceAdvantage ControlEndeavor+
    Reviews found online6457
  4. 69

    Comfort

    Endeavor+ +5
    74
    Why this score
    SourceAdvantage ControlEndeavor+
    Reviews found online6878
  5. 65

    Noise

    Endeavor+ +5
    70
    Why this score
    SourceAdvantage ControlEndeavor+
    Reviews found online6475
  6. 60

    Treadwear

    Endeavor+ +13
    73
    Why this score
    SourceAdvantage ControlEndeavor+
    Professional tests (TWG score)55–
    Reviews found online6878
  7. 67

    Handling

    Endeavor+ +9
    76
    Why this score
    SourceAdvantage ControlEndeavor+
    Reviews found online6776
Scores at a glance
BFGoodrich Advantage Control vs Cooper Endeavor+: scores by category (0–100)
CategoryBFGoodrich Advantage ControlCooper Endeavor+
Relative Score 67 73
Dry 67 76
Wet 73 75
Snow 66 62
Comfort 69 74
Noise 65 70
Treadwear 60 73
Handling 67 76

Higher is better. The Relative Score follows your weights below; category scores do not change.

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Wet grip and treadwear start at “Important” — the two things buyers rank highest. Move the sliders and the scores update instantly.

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Recomputed
Headline score

Advantage Control

Endeavor+

Pros, cons & observations

Themes extracted from owner reviews found online — not the opinion of TireWheelGuide.

Tire A Advantage Control

Pros

  • Noticeably quieter operation compared to previous high-performance tires
  • Even and long-lasting tread wear
  • Reliable all-weather and daily-driver performance

Cons

  • Dry grip is rated as good rather than great for spirited driving
  • Average steering feedback and comfort levels
  • Limited grip in more severe snow and ice conditions
All owner themes in the Advantage Control review

Tire B Endeavor+

Pros

  • Affordable price point and overall value compared to premium tier brands
  • Quiet and comfortable ride quality that reduces cabin noise
  • Confident and reliable traction in both wet and dry conditions

Cons

  • Subpar traction and slip in winter weather, snow, or ice for some users
  • Occasional complaints regarding higher-than-expected road noise or a overly firm ride
  • Isolated reports of rapid tread wear or balancing difficulties
All owner themes in the Endeavor+ review

Specs side by side

Attribute A · BFGoodrich Advantage Control B · Cooper Endeavor+
Vehicle typePassenger Car / Crossover—
Sizes available7942
Rim diameters14″ – 21″16″ – 22″
Tread depth10 - 12/32″11 - 13/32″
UTQG600 - 700 B A680 A A - B
Treadwear warranty—65,000 mi
SidewallBlack Side WallBlack Side Wall - Serrated Black Lettering
Max pressure44 - 51 psi44 - 51 psi

Which one should you actually buy?

BFGoodrich Advantage Control

Cooper Endeavor+

Winner: Cooper Endeavor+ — better treadwear, dry and handling. Pick the BFGoodrich Advantage Control if snow matters most to you.

Pick tire B You want the longest tread life

Cooper Endeavor+ scores 73 vs 60 on treadwear.

Pick tire B You want the most grip on dry roads

Cooper Endeavor+ scores 76 vs 67 on dry.

Pick tire B You enjoy sharp, responsive handling

Cooper Endeavor+ scores 76 vs 67 on handling.

Pick tire B You want the most comfortable ride

Cooper Endeavor+ scores 74 vs 69 on comfort.

Tire A · BFGoodrich Advantage Control
Tire B · Cooper Endeavor+

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How do we compare tires?

Every category score blends two independent signals. 60% comes from professional tire tests (braking distances, lap times, noise measurements), each result compared with every other tire in the same test and newer tests counting more. 40% comes from owner reviews found online, adjusted for how generously each site rates. Both use one scale: the average tested tire gets 70, the best 100. When a tire has only one of the two, the missing half is estimated from the other and the score stays closer to average; with no road test and fewer than five owner reviews it gets no score yet.

Community buzz from Reddit and forums is shown for context only — it never changes the score.

73

Leads

Endeavor+

Amazon