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BFGoodrich Advantage Control vs Cooper Endeavor+ — Compared

Relative Score (0–100): the weighted average of the categories below, each 60% road tests and 40% owner reviews (comfort 40/60). Based on 1 + 0 road tests and 5 + 647 owner reviews. How we score

Endeavor+ is ahead, 74–68

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Cooper Endeavor+
Tire BCooper

Endeavor+

± 7

Tests – · none yet Owners 76 · 647 reviews

Category by category

Relative Score per category, 0–100. Open “Why this score” for the tests and owner ratings behind it.

  1. 67

    Dry

    Endeavor+ +10
    77
    Why this score
    SourceAdvantage ControlEndeavor+
    Professional tests (TWG score)≈ 67 (est.)≈ 74 (est.)
    Reviews found online6682

    Advantage Control: 60% × 67.3 (est.) + 40% × 66.3 = 67

    Endeavor+: 60% × 73.6 (est.) + 40% × 81.6 = 77

    No road tests of dry for Advantage Control. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.41).

    No road tests of dry for Endeavor+. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.41).

  2. 75

    Wet

    Endeavor+ +2
    77
    Why this score
    SourceAdvantage ControlEndeavor+
    Professional tests (TWG score)≈ 74 (est.)≈ 75 (est.)
    Reviews found online7679

    Advantage Control: 60% × 73.7 (est.) + 40% × 76.2 = 75

    Endeavor+: 60% × 75.1 (est.) + 40% × 78.7 = 77

    No road tests of wet for Advantage Control. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.55).

    No road tests of wet for Endeavor+. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.55).

  3. 67

    Snow

    Advantage Control +5
    62
    Why this score
    SourceAdvantage ControlEndeavor+
    Professional tests (TWG score)≈ 69 (est.)≈ 66 (est.)
    Reviews found online6456

    Advantage Control: 60% × 68.5 (est.) + 40% × 64.3 = 67

    Endeavor+: 60% × 65.8 (est.) + 40% × 55.9 = 62

    No road tests of snow for Advantage Control. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.32).

    No road tests of snow for Endeavor+. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.32).

  4. 68

    Comfort

    Endeavor+ +7
    75
    Why this score
    SourceAdvantage ControlEndeavor+
    Professional tests (TWG score)≈ 68 (est.)≈ 70 (est.)
    Reviews found online6778

    Advantage Control: 40% × 68.4 (est.) + 60% × 67.4 = 68

    Endeavor+: 40% × 70.4 (est.) + 60% × 77.6 = 75

    No road tests of comfort for Advantage Control or Endeavor+. The test half is the tested tires’ average (69): owners’ comfort ratings barely follow the road tests.

  5. 65

    Noise

    Endeavor+ +5
    70
    Why this score
    SourceAdvantage ControlEndeavor+
    Professional tests (TWG score)≈ 66 (est.)≈ 66 (est.)
    Reviews found online6376

    Advantage Control: 60% × 66.3 (est.) + 40% × 63.1 = 65

    Endeavor+: 60% × 66.3 (est.) + 40% × 75.9 = 70

    No road tests of noise for Advantage Control or Endeavor+. The test half is the tested tires’ average (66): owners’ noise ratings barely follow the road tests.

  6. 61

    Treadwear

    Endeavor+ +14
    75
    Why this score
    SourceAdvantage ControlEndeavor+
    Professional tests (TWG score) · 1 / – tests56≈ 71 (est.)
    Reviews found online6980

    Advantage Control: 60% × 56 + 40% × 68.9 = 61

    Endeavor+: 60% × 71.4 (est.) + 40% × 79.9 = 75

    No road tests of treadwear for Endeavor+. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.36).

  7. 66

    Handling (owners)

    Endeavor+ +10
    76
    Why this score
    SourceAdvantage ControlEndeavor+
    Reviews found online6676
Scores at a glance
CategoryBFGoodrich Advantage ControlCooper Endeavor+
Relative Score 68 74
Dry 67 77
Wet 75 77
Snow 67 62
Comfort 68 75
Noise 65 70
Treadwear 61 75
Handling (owners) 66 76

Higher is better. The Relative Score follows your weights below; category scores do not change.

Weight the categories that matter to you

Wet grip starts at “Important”. Treadwear starts at “Neutral” here: road tests measured it for at most one of the two tires, so it rests on owner reviews. Move the sliders and the scores update instantly.

Important
NotLessNeutralImportantMost
Important
NotLessNeutralImportantMost
Neutral
NotLessNeutralImportantMost
Less important
NotLessNeutralImportantMost
Less important
NotLessNeutralImportantMost
Neutral
NotLessNeutralImportantMost
Less important
NotLessNeutralImportantMost
Recomputed
Headline score
± 8

Advantage Control

± 7

Endeavor+

Pros, cons & observations

Themes extracted from owner reviews found online — not the opinion of TireWheelGuide.

Tire A Advantage Control

Pros

  • Noticeably quieter operation compared to previous high-performance tires
  • Even and long-lasting tread wear
  • Reliable all-weather and daily-driver performance

Cons

  • Dry grip is rated as good rather than great for spirited driving
  • Average steering feedback and comfort levels
  • Limited grip in more severe snow and ice conditions
All owner themes in the Advantage Control review

Tire B Endeavor+

Pros

  • Affordable price point and overall value compared to premium tier brands
  • Quiet and comfortable ride quality that reduces cabin noise
  • Confident and reliable traction in both wet and dry conditions

Cons

  • Subpar traction and slip in winter weather, snow, or ice for some users
  • Occasional complaints regarding higher-than-expected road noise or a overly firm ride
  • Isolated reports of rapid tread wear or balancing difficulties
All owner themes in the Endeavor+ review

Specs side by side

Attribute A · BFGoodrich Advantage Control B · Cooper Endeavor+
CategoryAll-Season tire—
Vehicle typePassenger Car / Crossover—
Sizes available7942
Rim diameters14″ – 21″16″ – 22″
Tread depth10 - 12/32″11 - 13/32″
UTQG600 - 700 B A680 A A - B
Treadwear warranty—65,000 mi
SidewallBlack Side WallBlack Side Wall - Serrated Black Lettering
Max pressure44 - 51 psi44 - 51 psi
Sizes in common3030

Which one should you actually buy?

BFGoodrich Advantage Control

Cooper Endeavor+

Winner: Cooper Endeavor+ — better treadwear, dry and handling. Pick the BFGoodrich Advantage Control if snow matters most to you. BFGoodrich Advantage Control rests on little evidence so far (1 test, 5 reviews), so read this result as provisional.

Pick tire B You want the longest tread life

Cooper Endeavor+ scores 75 vs 61 on treadwear.

Pick tire B You want the most grip on dry roads

Cooper Endeavor+ scores 77 vs 67 on dry.

Pick tire B You enjoy sharp, responsive handling

Cooper Endeavor+ scores 76 vs 66 on handling.

Pick tire B You want the most comfortable ride

Cooper Endeavor+ scores 75 vs 68 on comfort.

Tire A · BFGoodrich Advantage Control
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Tire B · Cooper Endeavor+
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Advantage Control or Endeavor+?

Which is better in the wet, Advantage Control or Endeavor+?

Neither, by our numbers: 75 vs 77 on the wet score, within 3 points.

Which grips better on dry roads, Advantage Control or Endeavor+?

Cooper Endeavor+, 77 vs 67 on our dry score.

Which is better in snow, Advantage Control or Endeavor+?

BFGoodrich Advantage Control, 67 vs 62 on our snow score.

Which is quieter, Advantage Control or Endeavor+?

Cooper Endeavor+, 70 vs 65 on our noise score.

Which is more comfortable, Advantage Control or Endeavor+?

Cooper Endeavor+, 75 vs 68 on our comfort score.

Which lasts longer, Advantage Control or Endeavor+?

Cooper Endeavor+, 75 vs 61 on our treadwear score.

How do we compare tires?

Every category score blends two independent signals. 60% comes from professional tire tests (braking distances, lap times, noise measurements), each result compared with every other tire in the same test and newer tests counting more. 40% comes from owner reviews found online, adjusted for how generously each site rates. Both use one scale: the average tested tire gets 70, the best 100. When a tire has only one of the two, the missing half is estimated from the other and the score stays closer to average; with no road test and fewer than five owner reviews it gets no score yet.

Handling is the exception: road tests measure it inside the dry and wet scores, so its own row comes from owner ratings only and starts as less important.

Community buzz from Reddit and forums is shown for context only — it never changes the score. Full methodology