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BFGoodrich Advantage Control vs Goodyear Assurance MaxLife — Compared

Relative Score (0–100): the weighted average of the categories below, each 60% road tests and 40% owner reviews (comfort 40/60). Based on 1 + 0 road tests and 5 + 10 owner reviews. How we score

Advantage Control is ahead, 68–55

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Category by category

Relative Score per category, 0–100. Open “Why this score” for the tests and owner ratings behind it.

  1. 67

    Dry

    Advantage Control +13
    54
    Why this score
    SourceAdvantage ControlAssurance MaxLife
    Professional tests (TWG score)≈ 67 (est.)≈ 59 (est.)
    Reviews found online6646

    Advantage Control: 60% × 67.3 (est.) + 40% × 66.3 = 67

    Assurance MaxLife: 60% × 58.9 (est.) + 40% × 45.9 = 54

    No road tests of dry for Advantage Control. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.41).

    No road tests of dry for Assurance MaxLife. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.41).

  2. 75

    Wet

    Advantage Control +26
    49
    Why this score
    SourceAdvantage ControlAssurance MaxLife
    Professional tests (TWG score)≈ 74 (est.)≈ 55 (est.)
    Reviews found online7641

    Advantage Control: 60% × 73.7 (est.) + 40% × 76.2 = 75

    Assurance MaxLife: 60% × 54.6 (est.) + 40% × 41.2 = 49

    No road tests of wet for Advantage Control. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.55).

    No road tests of wet for Assurance MaxLife. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.55).

  3. 67

    Snow

    Advantage Control +8
    59
    Why this score
    SourceAdvantage ControlAssurance MaxLife
    Professional tests (TWG score)≈ 69 (est.)≈ 64 (est.)
    Reviews found online6451

    Advantage Control: 60% × 68.5 (est.) + 40% × 64.3 = 67

    Assurance MaxLife: 60% × 64.3 (est.) + 40% × 51 = 59

    No road tests of snow for Advantage Control. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.32).

    No road tests of snow for Assurance MaxLife. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.32).

  4. 68

    Comfort

    Advantage Control +10
    58
    Why this score
    SourceAdvantage ControlAssurance MaxLife
    Professional tests (TWG score)≈ 68 (est.)≈ 66 (est.)
    Reviews found online6853

    Advantage Control: 40% × 68.4 (est.) + 60% × 67.6 = 68

    Assurance MaxLife: 40% × 65.6 (est.) + 60% × 53.3 = 58

    No road tests of comfort for Advantage Control. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.20).

    No road tests of comfort for Assurance MaxLife. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.20).

  5. 65

    Noise

    Advantage Control +2
    63
    Why this score
    SourceAdvantage ControlAssurance MaxLife
    Professional tests (TWG score)≈ 66 (est.)≈ 66 (est.)
    Reviews found online6359

    Advantage Control: 60% × 66.4 (est.) + 40% × 63.3 = 65

    Assurance MaxLife: 60% × 66.4 (est.) + 40% × 58.9 = 63

    No road tests of noise for Advantage Control or Assurance MaxLife. The test half is the tested tires’ average (66): owners’ noise ratings barely follow the road tests.

  6. 61

    Treadwear

    Assurance MaxLife +6
    67
    Why this score
    SourceAdvantage ControlAssurance MaxLife
    Professional tests (TWG score) · 1 / – tests56≈ 67 (est.)
    Reviews found online6967

    Advantage Control: 60% × 56 + 40% × 68.9 = 61

    Assurance MaxLife: 60% × 66.8 (est.) + 40% × 67.2 = 67

    No road tests of treadwear for Assurance MaxLife. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.36).

  7. 67

    Handling (owners)

    Advantage Control +24
    43
    Why this score
    SourceAdvantage ControlAssurance MaxLife
    Reviews found online6743
Scores at a glance
CategoryBFGoodrich Advantage ControlGoodyear Assurance MaxLife
Relative Score 68 55
Dry 67 54
Wet 75 49
Snow 67 59
Comfort 68 58
Noise 65 63
Treadwear 61 67
Handling (owners) 67 43

Higher is better. The Relative Score follows your weights below; category scores do not change.

Weight the categories that matter to you

Wet grip starts at “Important”. Treadwear starts at “Neutral” here: road tests measured it for at most one of the two tires, so it rests on owner reviews. Move the sliders and the scores update instantly.

Important
NotLessNeutralImportantMost
Important
NotLessNeutralImportantMost
Neutral
NotLessNeutralImportantMost
Less important
NotLessNeutralImportantMost
Less important
NotLessNeutralImportantMost
Neutral
NotLessNeutralImportantMost
Less important
NotLessNeutralImportantMost
Recomputed
Headline score
± 8

Advantage Control

± 8

Assurance MaxLife

Pros, cons & observations

Themes extracted from owner reviews found online — not the opinion of TireWheelGuide.

Tire A Advantage Control

Pros

  • Noticeably quieter operation compared to previous high-performance tires
  • Even and long-lasting tread wear
  • Reliable all-weather and daily-driver performance

Cons

  • Dry grip is rated as good rather than great for spirited driving
  • Average steering feedback and comfort levels
  • Limited grip in more severe snow and ice conditions
All owner themes in the Advantage Control review

Tire B Assurance MaxLife

Pros

  • Exceptional tread life and slow wear rate
  • Quiet and comfortable ride quality suitable for daily driving and ridesharing
  • Good initial highway and dry road comfort

Cons

  • Severe lack of wet traction and poor performance in standing water or damp conditions
  • Rubber compound appears to harden over time, leading to unpredictable slip from a stop and during acceleration
  • Slight drop in fuel efficiency compared to certain OEM tires
All owner themes in the Assurance MaxLife review

Specs side by side

Attribute A · BFGoodrich Advantage Control B · Goodyear Assurance MaxLife
CategoryAll-Season tireAll-Season
Vehicle typePassenger Car / CrossoverPassenger Car / Crossover
Sizes available7946
Rim diameters14″ – 21″15″ – 20″
Tread depth10 - 12/32″11 - 13/32″
UTQG600 - 700 B A820 A B
Treadwear warranty—85,000 mi
SidewallBlack Side WallVertical Serrated Band
Max pressure44 - 51 psi50 - 51 psi
Sizes in common4545

Which one should you actually buy?

BFGoodrich Advantage Control

Goodyear Assurance MaxLife

Winner: BFGoodrich Advantage Control — better wet, handling and dry. Pick the Goodyear Assurance MaxLife if treadwear matters most to you. BFGoodrich Advantage Control rests on little evidence so far (1 test, 5 reviews), so read this result as provisional. Goodyear Assurance MaxLife rests on little evidence so far (0 tests, 10 reviews), so read this result as provisional.

Pick tire A Your priority is wet-weather safety

BFGoodrich Advantage Control scores 75 vs 49 on wet.

Pick tire A You enjoy sharp, responsive handling

BFGoodrich Advantage Control scores 67 vs 43 on handling.

Pick tire A You want the most grip on dry roads

BFGoodrich Advantage Control scores 67 vs 54 on dry.

Pick tire A You want the most comfortable ride

BFGoodrich Advantage Control scores 68 vs 58 on comfort.

Tire A · BFGoodrich Advantage Control
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Tire B · Goodyear Assurance MaxLife
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Advantage Control or Assurance MaxLife?

Which is better in the wet, Advantage Control or Assurance MaxLife?

BFGoodrich Advantage Control, 75 vs 49 on our wet score.

Which grips better on dry roads, Advantage Control or Assurance MaxLife?

BFGoodrich Advantage Control, 67 vs 54 on our dry score.

Which is better in snow, Advantage Control or Assurance MaxLife?

BFGoodrich Advantage Control, 67 vs 59 on our snow score.

Which is quieter, Advantage Control or Assurance MaxLife?

Neither, by our numbers: 65 vs 63 on the noise score, within 3 points.

Which is more comfortable, Advantage Control or Assurance MaxLife?

BFGoodrich Advantage Control, 68 vs 58 on our comfort score.

Which lasts longer, Advantage Control or Assurance MaxLife?

Goodyear Assurance MaxLife, 67 vs 61 on our treadwear score.

How do we compare tires?

Every category score blends two independent signals. 60% comes from professional tire tests (braking distances, lap times, noise measurements), each result compared with every other tire in the same test and newer tests counting more. 40% comes from owner reviews found online, adjusted for how generously each site rates. Both use one scale: the average tested tire gets 70, the best 100. When a tire has only one of the two, the missing half is estimated from the other and the score stays closer to average; with no road test and fewer than five owner reviews it gets no score yet.

Handling is the exception: road tests measure it inside the dry and wet scores, so its own row comes from owner ratings only and starts as less important.

Community buzz from Reddit and forums is shown for context only — it never changes the score. Full methodology