Head-to-head Updated

BFGoodrich Advantage T/A Sport LT vs Michelin Latitude Sport 3 — Compared

Relative Score (0–100): the weighted average of the categories below, each 60% road tests and 40% owner reviews (comfort 40/60). Based on 0 + 0 road tests and 0 + 1,922 owner reviews. How we score

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Michelin Latitude Sport 3
Tire BMichelin

Latitude Sport 3

Summer

± 8

Tests – · none yet Owners 75 · 1,922 reviews

“After 27,000 miles the Michelin Latitude Sport 3 (255/60R17 106V) tires on my Envoy are pretty worn. They are pretty decent tires, but it seems longevity is not one of its strong points; even with regular rotations (and road force balancing if required) every 6,000 miles and maintaining the correct pressures. I was actually considering another set, but it seems COVID is an excuse for incompetence among other things these days and they are not available in this size. I was told in October that the shipment would arrive in January, but now I'm being told it will arrive in April. At this point, these tires are in dire need of replacement for safety reason and there is absolutely no way I can wait another three months. I've been looking at my options; namely Toyo Proxes T1 Sport , Dunlop SP Sport Maxx 050+ and the Bridgestone Alenza 001 that I'm heavily leaning towards. Wondering if anyone on here has any experience with them.”

Category by category

Relative Score per category, 0–100. Open “Why this score” for the tests and owner ratings behind it.

  1. –

    Dry

    No comparison
    74
    Why this score
    SourceAdvantage T/A Sport LTLatitude Sport 3
    Professional tests (TWG score)–≈ 72 (est.)
    Reviews found online–78

    Latitude Sport 3: 60% × 72.1 (est.) + 40% × 77.5 = 74

    No road tests of dry for Latitude Sport 3. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.42).

  2. –

    Wet

    No comparison
    77
    Why this score
    SourceAdvantage T/A Sport LTLatitude Sport 3
    Professional tests (TWG score)–≈ 76 (est.)
    Reviews found online–80

    Latitude Sport 3: 60% × 75.8 (est.) + 40% × 79.9 = 77

    No road tests of wet for Latitude Sport 3. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.55).

  3. –

    Comfort

    No comparison
    68
    Why this score
    SourceAdvantage T/A Sport LTLatitude Sport 3
    Professional tests (TWG score)–≈ 69 (est.)
    Reviews found online–67

    Latitude Sport 3: 40% × 68.8 (est.) + 60% × 67.1 = 68

    No road tests of comfort for Latitude Sport 3. The test half is the tested tires’ average (69): owners’ comfort ratings barely follow the road tests.

  4. –

    Treadwear

    No comparison
    68
    Why this score
    SourceAdvantage T/A Sport LTLatitude Sport 3
    Professional tests (TWG score)–≈ 67 (est.)
    Reviews found online–70

    Latitude Sport 3: 60% × 67.4 (est.) + 40% × 69.8 = 68

    No road tests of treadwear for Latitude Sport 3. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.35).

  5. –

    Handling (owners)

    No comparison
    76
    Why this score
    SourceAdvantage T/A Sport LTLatitude Sport 3
    Reviews found online–76
Scores at a glance
BFGoodrich Advantage T/A Sport LT vs Michelin Latitude Sport 3: scores by category (0–100)
CategoryBFGoodrich Advantage T/A Sport LTMichelin Latitude Sport 3
Relative Score – 74
Dry – 74
Wet – 77
Comfort – 68
Treadwear – 68
Handling (owners) – 76

Higher is better. The Relative Score follows your weights below; category scores do not change.

Weight the categories that matter to you

Wet grip starts at “Important”. Treadwear starts at “Neutral” here: road tests measured it for at most one of the two tires, so it rests on owner reviews. Move the sliders and the scores update instantly.

Important
NotLessNeutralImportantMost
Important
NotLessNeutralImportantMost
Less important
NotLessNeutralImportantMost
Neutral
NotLessNeutralImportantMost
Less important
NotLessNeutralImportantMost
Recomputed
Headline score

Advantage T/A Sport LT

± 8

Latitude Sport 3

Only categories both tires have data for count toward the headline score.

Pros, cons & observations

Themes extracted from owner reviews found online — not the opinion of TireWheelGuide.

Tire A Advantage T/A Sport LT

Not enough owner reviews yet to extract themes.

Tire B Latitude Sport 3

Pros

  • Exceptional wet and dry weather traction and braking performance
  • Precise steering response and confident high-speed cornering stability
  • Quiet, smooth ride quality that improves overall vehicle refinement

Cons

  • High initial purchase price compared to alternative brands
  • Increased road noise on coarse chip-seal or worn-out road surfaces
  • Rapid tread wear reported on specific heavy or performance-oriented applications
All owner themes in the Latitude Sport 3 review

What real owners are saying

From Reddit, forums and review threads. Not part of our score

Tire A

BFGoodrich Advantage T/A Sport LT

We haven't collected enough community discussion about this tire yet.

Tire B

Michelin Latitude Sport 3

Mixed

Community opinion on the Michelin Latitude Sport 3 is mixed, with strong praise for dry traction, wet grip, and reduced road noise compared to OEM alternatives. However, users frequently criticize its relatively short tread life and limited cold-weather capability, with several noting crabbing or rough road droning. Many owners also debate replacing it with newer alternatives like the Pilot Sport 4 SUV.

bobistheoilguy.com ·2022-01-30

“After 27,000 miles the Michelin Latitude Sport 3 (255/60R17 106V) tires on my Envoy are pretty worn. They are pretty decent tires, but it seems longevity is not one of its strong points; even with regular rotations (and road force balancing if required) every 6,000 miles and maintaining the correct pressures. I was actually considering another set, but it seems COVID is an excuse for incompetence among other things these days and they are not available in this size. I was told in October that the shipment would arrive in January, but now I'm being told it will arrive in April. At this point, these tires are in dire need of replacement for safety reason and there is absolutely no way I can wait another three months. I've been looking at my options; namely Toyo Proxes T1 Sport , Dunlop SP Sport Maxx 050+ and the Bridgestone Alenza 001 that I'm heavily leaning towards. Wondering if anyone on here has any experience with them.”

mbworld.org

“Are Michelin Latitude Sport 3 235/50R19 MO tires good on a GLB? I'm thinking of making the switch from Continental ProContact GX SSR 235/50ZR19 MOE tires that came on my 2022 GLB 35. The Continentals have somewhat sloppy handling, are too harsh over bumps and bounce too much for me over uneven pavement, particularly on the highway. Since the Michelins are summer tires and weigh about 2.5 pounds apiece less than the Continentals, I'm hoping the ride, responsiveness and handling will be better, plus I'm not concerned with Michelin's lower rated tread life. Going to 20" wheels aren't an option.”

bimmerfest.com ·1 upvote ·2023-10-02

“"Install four Michelin Latitude Sport 3 RFT replacing Bridgestone Alenza RFT at 36,300 miles." Calendar entry above. For us, it made all the difference in the world. Retired, so most of our travels are on I-77, I-26 and I-95. Couldn't hear each other talk with the Alenzas. Approaching 50,000 miles now and couldn't be happier. Made an incredible difference in ride comfort and noise. Not sure how many more miles are left on the tires , but they appear to be almost like new. My X3 M40i doesn't have a spare and I'm not comfortable going to a non- RFT since I'm 74 years old and haven't changed a tire in 30 years. Can't understand why Bridgestone continues to sell the Alenza tires or why BMW continues to put them on their performance cars.”

Top themes
#tread life longevity#wet and dry grip#road noise and comfort#cold weather crabbing#comparison to Pilot Sport#run-flat performance

Based on 37 community posts

Specs side by side

Attribute A · BFGoodrich Advantage T/A Sport LT B · Michelin Latitude Sport 3
CategoryAll-Season tireSummer
Vehicle typeSUV and 4x4SUV and 4x4
Sizes available123
Rim diameters16″17″ – 20″
Tread depth10 - 11/32″—
UTQG660 - 740 B A—
SidewallBlack Side Wall—
Max pressure44 - 50 psi—

Which one should you actually buy?

BFGoodrich Advantage T/A Sport LT

Michelin Latitude Sport 3

Only Michelin Latitude Sport 3 has enough test and review data for a Relative Score, so there is no head-to-head winner yet.

Tire A · BFGoodrich Advantage T/A Sport LT
Tire B · Michelin Latitude Sport 3

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How do we compare tires?

Every category score blends two independent signals. 60% comes from professional tire tests (braking distances, lap times, noise measurements), each result compared with every other tire in the same test and newer tests counting more. 40% comes from owner reviews found online, adjusted for how generously each site rates. Both use one scale: the average tested tire gets 70, the best 100. When a tire has only one of the two, the missing half is estimated from the other and the score stays closer to average; with no road test and fewer than five owner reviews it gets no score yet.

Handling is the exception: road tests measure it inside the dry and wet scores, so its own row comes from owner ratings only and starts as less important.

Community buzz from Reddit and forums is shown for context only — it never changes the score. Full methodology