Bridgestone Turanza ER300 Ecopia looks discontinued: no new owner reviews or road tests in five years and no current EU tyre label.

Falken ZE912 looks discontinued: no new owner reviews or road tests in five years and no current EU tyre label.

Head-to-head Updated

Bridgestone Turanza ER300 Ecopia vs Falken ZE912 — Compared

Relative Score (0–100): the weighted average of the categories below, each 60% road tests and 40% owner reviews. Based on 0 + 0 road tests and 16 + 200 owner reviews. How we score

Turanza ER300 Ecopia is ahead, 71–66

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Falken ZE912
Tire BFalken

ZE912

Summer

Tests – · none yet Owners 64 · 200 reviews

“Quote: Originally Posted by BobDogNdaHouse I just ordered some 912's (215/45) so I will give a review in a few weeks. I got them for $76 ea, but have seen them for $68, cant beat the price Thats a great price!!! What store did you see 215/45/17 for $68?”

Category by category

Relative Score per category, 0–100. Open “Why this score” for the tests and owner ratings behind it.

  1. 71

    Dry

    Turanza ER300 Ecopia +5
    66
    Why this score
    SourceTuranza ER300 EcopiaZE912
    Professional tests (TWG score)≈ 70 (est.)≈ 67 (est.)
    Reviews found online7265

    Turanza ER300 Ecopia: 60% × 69.5 (est.) + 40% × 72.2 = 71

    ZE912: 60% × 66.6 (est.) + 40% × 65 = 66

    No road tests of dry for Turanza ER300 Ecopia. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.40).

    No road tests of dry for ZE912. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.40).

  2. 73

    Wet

    Turanza ER300 Ecopia +5
    68
    Why this score
    SourceTuranza ER300 EcopiaZE912
    Professional tests (TWG score)≈ 72 (est.)≈ 68 (est.)
    Reviews found online7467

    Turanza ER300 Ecopia: 60% × 72.1 (est.) + 40% × 73.9 = 73

    ZE912: 60% × 68.4 (est.) + 40% × 67.3 = 68

    No road tests of wet for Turanza ER300 Ecopia. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.56).

    No road tests of wet for ZE912. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.56).

  3. 70

    Comfort

    Turanza ER300 Ecopia +2
    68
    Why this score
    SourceTuranza ER300 EcopiaZE912
    Professional tests (TWG score)≈ 69 (est.)≈ 69 (est.)
    Reviews found online7166

    Turanza ER300 Ecopia: 60% × 69.4 (est.) + 40% × 70.9 = 70

    ZE912: 60% × 68.6 (est.) + 40% × 66.3 = 68

    No road tests of comfort for Turanza ER300 Ecopia or ZE912. The test half is the tested tires’ average (69): owners’ comfort ratings barely follow the road tests.

  4. 67

    Treadwear

    Turanza ER300 Ecopia +4
    63
    Why this score
    SourceTuranza ER300 EcopiaZE912
    Professional tests (TWG score)≈ 66 (est.)≈ 64 (est.)
    Reviews found online6860

    Turanza ER300 Ecopia: 60% × 66.4 (est.) + 40% × 68.3 = 67

    ZE912: 60% × 64 (est.) + 40% × 60.4 = 63

    No road tests of treadwear for Turanza ER300 Ecopia. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.31).

    No road tests of treadwear for ZE912. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.31).

  5. 71

    Handling (owners)

    Turanza ER300 Ecopia +8
    63
    Why this score
    SourceTuranza ER300 EcopiaZE912
    Reviews found online7163
Scores at a glance
Bridgestone Turanza ER300 Ecopia vs Falken ZE912: scores by category (0–100)
CategoryBridgestone Turanza ER300 EcopiaFalken ZE912
Relative Score 71 66
Dry 71 66
Wet 73 68
Comfort 70 68
Treadwear 67 63
Handling (owners) 71 63

Higher is better. The Relative Score follows your weights below; category scores do not change.

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Wet grip starts at “Important”. Treadwear starts at “Neutral” here: road tests measured it for at most one of the two tires, so it rests on owner reviews. Move the sliders and the scores update instantly.

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Neutral
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Recomputed
Headline score

Turanza ER300 Ecopia

ZE912

The professional test results behind the scores

Per discipline: the average % of the best tire over every test both tires were in, and how many of those tests each one won. “Different tests” rows compare results from separate tests.

DisciplineCategoryTuranza ER300 EcopiaZE912ΔHead-to-head
Also published by the testers (not in the score)
Overall Ranking Overall #8/15 2011 Finnish ECO Touring Tyre Test #13/14 2011 European Summer Tyre Test - 195/65 R15 – Different tests

Pros, cons & observations

Themes extracted from owner reviews found online — not the opinion of TireWheelGuide.

Tire A Turanza ER300 Ecopia

Pros

  • Good dry grip and dependable braking performance
  • High level of ride comfort and smooth absorption of road imperfections
  • Long-lasting tread life reported by several users on standard hatchbacks and saloons

Cons

  • Inconsistent wet weather traction, with multiple users finding wet grip disappointing
  • Soft sidewalls that can diminish sharp steering response and cornering precision
  • Some complaints regarding high noise levels from specific fitments
All owner themes in the Turanza ER300 Ecopia review

Tire B ZE912

Pros

  • Excellent value for money compared to premium brands
  • Low road noise and high ride comfort
  • Strong dry-weather grip and predictable handling

Cons

  • Inconsistent tread life, with many reports of premature wear
  • Soft sidewalls can lead to a 'squishy' feel or lack of steering precision
  • Wet-weather performance is frequently described as unpredictable or lacking at the limit
All owner themes in the ZE912 review

What real owners are saying

From Reddit, forums and review threads. Not part of our score

Tire A

Bridgestone Turanza ER300 Ecopia

We haven't collected enough community discussion about this tire yet.

Tire B

Falken ZE912

Mixed

Community consensus on the Falken Ziex ZE912 highlights it as an affordable, comfortable, and relatively quiet all-season tire with decent dry and predictable wet traction. However, users frequently criticize its rapid treadwear, poor winter/snow grip, tendency to develop road noise over time, and softer sidewalls compared to dedicated performance summer tires.

Top themes
#affordable pricing and value#quiet and comfortable ride#poor snow and winter performance#noise level over time#treadwear and longevity#sidewall stiffness and handling#wet road traction

Based on 50 community posts

Specs side by side

Attribute A · Bridgestone Turanza ER300 Ecopia B · Falken ZE912
CategorySummerSummer
Vehicle typePassenger Car / CrossoverPassenger Car / Crossover

Which one should you actually buy?

Bridgestone Turanza ER300 Ecopia

Falken ZE912

Winner: Bridgestone Turanza ER300 Ecopia — better handling, dry and wet. It leads or ties in every category we score. Bridgestone Turanza ER300 Ecopia rests on little evidence so far (0 tests, 16 reviews), so read this result as provisional.

Pick tire A You enjoy sharp, responsive handling

Bridgestone Turanza ER300 Ecopia scores 71 vs 63 on handling.

Pick tire A You want the most grip on dry roads

Bridgestone Turanza ER300 Ecopia scores 71 vs 66 on dry.

Pick tire A Your priority is wet-weather safety

Bridgestone Turanza ER300 Ecopia scores 73 vs 68 on wet.

Pick tire A You want the longest tread life

Bridgestone Turanza ER300 Ecopia scores 67 vs 63 on treadwear.

Tire A · Bridgestone Turanza ER300 Ecopia
Tire B · Falken ZE912

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Turanza ER300 Ecopia or ZE912?

Which is better in the wet, Turanza ER300 Ecopia or ZE912?

Bridgestone Turanza ER300 Ecopia, 73 vs 68 on our wet score.

Which grips better on dry roads, Turanza ER300 Ecopia or ZE912?

Bridgestone Turanza ER300 Ecopia, 71 vs 66 on our dry score.

Which is more comfortable, Turanza ER300 Ecopia or ZE912?

Neither, by our numbers: 70 vs 68 on the comfort score, within 3 points.

Which lasts longer, Turanza ER300 Ecopia or ZE912?

Bridgestone Turanza ER300 Ecopia, 67 vs 63 on our treadwear score.

How do we compare tires?

Every category score blends two independent signals. 60% comes from professional tire tests (braking distances, lap times, noise measurements), each result compared with every other tire in the same test and newer tests counting more. 40% comes from owner reviews found online, adjusted for how generously each site rates. Both use one scale: the average tested tire gets 70, the best 100. When a tire has only one of the two, the missing half is estimated from the other and the score stays closer to average; with no road test and fewer than five owner reviews it gets no score yet.

Handling is the exception: road tests measure it inside the dry and wet scores, so its own row comes from owner ratings only and starts as less important.

Community buzz from Reddit and forums is shown for context only — it never changes the score. Full methodology