Firestone FR740 looks discontinued: no new owner reviews or road tests in five years and no current EU tyre label.

Head-to-head Updated

Continental Cross Contact A/T vs Firestone FR740 — Compared

Relative Score (0–100): the weighted average of the categories below, each 60% road tests and 40% owner reviews. Based on 0 + 0 road tests and 14 + 6 owner reviews. How we score

Cross Contact A/T is ahead, 62–45

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Firestone FR740
Tire BFirestone

FR740

All-Season tire

Provisional

Tests – · none yet Owners 33 · 6 reviews

Category by category

Relative Score per category, 0–100. Open “Why this score” for the tests and owner ratings behind it.

  1. 64

    Dry

    Cross Contact A/T +18
    46
    Why this score
    SourceCross Contact A/TFR740
    Professional tests (TWG score)≈ 66 (est.)≈ 54 (est.)
    Reviews found online6234

    Cross Contact A/T: 60% × 65.5 (est.) + 40% × 62.2 = 64

    FR740: 60% × 54.2 (est.) + 40% × 34.1 = 46

    No road tests of dry for Cross Contact A/T. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.40).

    No road tests of dry for FR740. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.40).

  2. 64

    Wet

    Cross Contact A/T +20
    44
    Why this score
    SourceCross Contact A/TFR740
    Professional tests (TWG score)≈ 66 (est.)≈ 50 (est.)
    Reviews found online6335

    Cross Contact A/T: 60% × 65.7 (est.) + 40% × 62.5 = 64

    FR740: 60% × 50.3 (est.) + 40% × 35 = 44

    No road tests of wet for Cross Contact A/T. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.56).

    No road tests of wet for FR740. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.56).

  3. 53

    Snow

    Cross Contact A/T +5
    48
    Why this score
    SourceCross Contact A/TFR740
    Professional tests (TWG score)≈ 60 (est.)≈ 58 (est.)
    Reviews found online4133

    Cross Contact A/T: 60% × 60.4 (est.) + 40% × 41.3 = 53

    FR740: 60% × 57.7 (est.) + 40% × 33 = 48

    No road tests of snow for Cross Contact A/T. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.33).

    No road tests of snow for FR740. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.33).

  4. 65

    Comfort

    Cross Contact A/T +19
    46
    Why this score
    SourceCross Contact A/TFR740
    Professional tests (TWG score)≈ 68 (est.)≈ 61 (est.)
    Reviews found online6023

    Cross Contact A/T: 60% × 67.6 (est.) + 40% × 60.4 = 65

    FR740: 60% × 61.2 (est.) + 40% × 23.4 = 46

    No road tests of comfort for Cross Contact A/T or FR740. The test half is the tested tires’ average (69): owners’ comfort ratings barely follow the road tests.

  5. –

    Noise

    No comparison
    54
    Why this score
    SourceCross Contact A/TFR740
    Professional tests (TWG score)–≈ 67 (est.)
    Reviews found online–35

    FR740: 60% × 67.3 (est.) + 40% × 34.5 = 54

    No road tests of noise for FR740. The test half is the tested tires’ average (67): owners’ noise ratings barely follow the road tests.

  6. 65

    Treadwear

    Cross Contact A/T +19
    46
    Why this score
    SourceCross Contact A/TFR740
    Professional tests (TWG score)≈ 65 (est.)≈ 56 (est.)
    Reviews found online6433

    Cross Contact A/T: 60% × 65.2 (est.) + 40% × 64.4 = 65

    FR740: 60% × 55.5 (est.) + 40% × 32.8 = 46

    No road tests of treadwear for Cross Contact A/T. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.31).

    No road tests of treadwear for FR740. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.31).

  7. 62

    Handling (owners)

    Cross Contact A/T +31
    31
    Why this score
    SourceCross Contact A/TFR740
    Reviews found online6231
Scores at a glance
Continental Cross Contact A/T vs Firestone FR740: scores by category (0–100)
CategoryContinental Cross Contact A/TFirestone FR740
Relative Score 62 45
Dry 64 46
Wet 64 44
Snow 53 48
Comfort 65 46
Noise – 54
Treadwear 65 46
Handling (owners) 62 31

Higher is better. The Relative Score follows your weights below; category scores do not change.

Weight the categories that matter to you

Wet grip starts at “Important”. Treadwear starts at “Neutral” here: road tests measured it for at most one of the two tires, so it rests on owner reviews. Move the sliders and the scores update instantly.

Important
NotLessNeutralImportantMost
Important
NotLessNeutralImportantMost
Neutral
NotLessNeutralImportantMost
Less important
NotLessNeutralImportantMost
Less important
NotLessNeutralImportantMost

Only one of the two tires has a score here, so this weight changes nothing in the head-to-head.

Neutral
NotLessNeutralImportantMost
Less important
NotLessNeutralImportantMost
Recomputed
Headline score

Cross Contact A/T

FR740

Only categories both tires have data for count toward the headline score.

Pros, cons & observations

Themes extracted from owner reviews found online — not the opinion of TireWheelGuide.

Tire A Cross Contact A/T

Pros

  • Excellent on-road comfort and handling with acceptable noise levels
  • High potential longevity and mileage for many users, with sets lasting upwards of 50,000 to 80,000 km/miles
  • Competent dry and wet performance on paved surfaces

Cons

  • Susceptibility to punctures and fragile sidewalls reported by some drivers
  • Rapid, premature tread wear experienced by certain users
  • Poor traction and spinning issues in winter conditions such as snow and ice
All owner themes in the Cross Contact A/T review

Tire B FR740

Not enough owner reviews yet to extract themes.

Specs side by side

Attribute A · Continental Cross Contact A/T B · Firestone FR740
CategoryAll-Terrain tireAll-Season tire
Vehicle typeSUV and 4x4Passenger Car / Crossover
Sizes available—3
Rim diameters—15″ – 17″
Tread depth—9/32″
UTQG—300 A A
Sidewall—Blackwall
Max pressure—44 psi

Which one should you actually buy?

Continental Cross Contact A/T

Firestone FR740

Winner: Continental Cross Contact A/T — better handling, wet and comfort. It leads or ties in every category we score. Continental Cross Contact A/T rests on little evidence so far (0 tests, 14 reviews), so read this result as provisional. Firestone FR740 rests on little evidence so far (0 tests, 6 reviews), so read this result as provisional.

Pick tire A You enjoy sharp, responsive handling

Continental Cross Contact A/T scores 62 vs 31 on handling.

Pick tire A Your priority is wet-weather safety

Continental Cross Contact A/T scores 64 vs 44 on wet.

Pick tire A You want the most comfortable ride

Continental Cross Contact A/T scores 65 vs 46 on comfort.

Pick tire A You want the longest tread life

Continental Cross Contact A/T scores 65 vs 46 on treadwear.

Tire A · Continental Cross Contact A/T
Tire B · Firestone FR740

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Cross Contact A/T or FR740?

Which is better in the wet, Cross Contact A/T or FR740?

Continental Cross Contact A/T, 64 vs 44 on our wet score.

Which grips better on dry roads, Cross Contact A/T or FR740?

Continental Cross Contact A/T, 64 vs 46 on our dry score.

Which is better in snow, Cross Contact A/T or FR740?

Continental Cross Contact A/T, 53 vs 48 on our snow score.

Which is more comfortable, Cross Contact A/T or FR740?

Continental Cross Contact A/T, 65 vs 46 on our comfort score.

Which lasts longer, Cross Contact A/T or FR740?

Continental Cross Contact A/T, 65 vs 46 on our treadwear score.

How do we compare tires?

Every category score blends two independent signals. 60% comes from professional tire tests (braking distances, lap times, noise measurements), each result compared with every other tire in the same test and newer tests counting more. 40% comes from owner reviews found online, adjusted for how generously each site rates. Both use one scale: the average tested tire gets 70, the best 100. When a tire has only one of the two, the missing half is estimated from the other and the score stays closer to average; with no road test and fewer than five owner reviews it gets no score yet.

Handling is the exception: road tests measure it inside the dry and wet scores, so its own row comes from owner ratings only and starts as less important.

Community buzz from Reddit and forums is shown for context only — it never changes the score. Full methodology