Head-to-head Updated

Continental Cross Contact A/T vs Michelin Latitude Tour — Compared

Relative Score (0–100): the weighted average of the categories below, each 60% road tests and 40% owner reviews. Based on 0 + 0 road tests and 14 + 9 owner reviews. How we score

Latitude Tour is ahead, 67–62

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Category by category

Relative Score per category, 0–100. Open “Why this score” for the tests and owner ratings behind it.

  1. 64

    Dry

    Latitude Tour +5
    69
    Why this score
    SourceCross Contact A/TLatitude Tour
    Professional tests (TWG score)≈ 66 (est.)≈ 68 (est.)
    Reviews found online6270

    Cross Contact A/T: 60% × 65.5 (est.) + 40% × 62.2 = 64

    Latitude Tour: 60% × 68.4 (est.) + 40% × 69.5 = 69

    No road tests of dry for Cross Contact A/T. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.40).

    No road tests of dry for Latitude Tour. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.40).

  2. 64

    Wet

    Latitude Tour +6
    70
    Why this score
    SourceCross Contact A/TLatitude Tour
    Professional tests (TWG score)≈ 66 (est.)≈ 70 (est.)
    Reviews found online6370

    Cross Contact A/T: 60% × 65.7 (est.) + 40% × 62.5 = 64

    Latitude Tour: 60% × 69.6 (est.) + 40% × 69.5 = 70

    No road tests of wet for Cross Contact A/T. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.56).

    No road tests of wet for Latitude Tour. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.56).

  3. 53

    Snow

    Latitude Tour +13
    66
    Why this score
    SourceCross Contact A/TLatitude Tour
    Professional tests (TWG score)≈ 60 (est.)≈ 68 (est.)
    Reviews found online4163

    Cross Contact A/T: 60% × 60.4 (est.) + 40% × 41.3 = 53

    Latitude Tour: 60% × 67.5 (est.) + 40% × 62.8 = 66

    No road tests of snow for Cross Contact A/T. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.33).

    No road tests of snow for Latitude Tour. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.33).

  4. 65

    Comfort

    Latitude Tour +1
    66
    Why this score
    SourceCross Contact A/TLatitude Tour
    Professional tests (TWG score)≈ 68 (est.)≈ 68 (est.)
    Reviews found online6064

    Cross Contact A/T: 60% × 67.6 (est.) + 40% × 60.4 = 65

    Latitude Tour: 60% × 68.2 (est.) + 40% × 63.8 = 66

    No road tests of comfort for Cross Contact A/T or Latitude Tour. The test half is the tested tires’ average (69): owners’ comfort ratings barely follow the road tests.

  5. 65

    Treadwear

    Level
    65
    Why this score
    SourceCross Contact A/TLatitude Tour
    Professional tests (TWG score)≈ 65 (est.)≈ 65 (est.)
    Reviews found online6464

    Cross Contact A/T: 60% × 65.2 (est.) + 40% × 64.4 = 65

    Latitude Tour: 60% × 65.2 (est.) + 40% × 64.3 = 65

    No road tests of treadwear for Cross Contact A/T. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.31).

    No road tests of treadwear for Latitude Tour. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.31).

  6. 62

    Handling (owners)

    Level
    62
    Why this score
    SourceCross Contact A/TLatitude Tour
    Reviews found online6262
Scores at a glance
Continental Cross Contact A/T vs Michelin Latitude Tour: scores by category (0–100)
CategoryContinental Cross Contact A/TMichelin Latitude Tour
Relative Score 62 67
Dry 64 69
Wet 64 70
Snow 53 66
Comfort 65 66
Treadwear 65 65
Handling (owners) 62 62

Higher is better. The Relative Score follows your weights below; category scores do not change.

Weight the categories that matter to you

Wet grip starts at “Important”. Treadwear starts at “Neutral” here: road tests measured it for at most one of the two tires, so it rests on owner reviews. Move the sliders and the scores update instantly.

Important
NotLessNeutralImportantMost
Important
NotLessNeutralImportantMost
Neutral
NotLessNeutralImportantMost
Less important
NotLessNeutralImportantMost
Neutral
NotLessNeutralImportantMost
Less important
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Recomputed
Headline score

Cross Contact A/T

Latitude Tour

Pros, cons & observations

Themes extracted from owner reviews found online — not the opinion of TireWheelGuide.

Tire A Cross Contact A/T

Pros

  • Excellent on-road comfort and handling with acceptable noise levels
  • High potential longevity and mileage for many users, with sets lasting upwards of 50,000 to 80,000 km/miles
  • Competent dry and wet performance on paved surfaces

Cons

  • Susceptibility to punctures and fragile sidewalls reported by some drivers
  • Rapid, premature tread wear experienced by certain users
  • Poor traction and spinning issues in winter conditions such as snow and ice
All owner themes in the Cross Contact A/T review

Tire B Latitude Tour

Pros

  • Exceptional tread longevity and durability
  • Very low road noise levels
  • Smooth and comfortable ride quality

Cons

  • Stiff ride characteristics, particularly in colder temperatures
  • Inconsistent tread wear patterns, including premature flaking
  • Limited performance in true winter conditions despite M+S rating
All owner themes in the Latitude Tour review

Specs side by side

Attribute A · Continental Cross Contact A/T B · Michelin Latitude Tour
CategoryAll-Terrain tireAll Season
Vehicle typeSUV and 4x4SUV and 4x4

Which one should you actually buy?

Continental Cross Contact A/T

Michelin Latitude Tour

Winner: Michelin Latitude Tour — better snow, wet and dry. It leads or ties in every category we score. Continental Cross Contact A/T rests on little evidence so far (0 tests, 14 reviews), so read this result as provisional. Michelin Latitude Tour rests on little evidence so far (0 tests, 9 reviews), so read this result as provisional.

Pick tire B You drive through snowy winters

Michelin Latitude Tour scores 66 vs 53 on snow.

Pick tire B Your priority is wet-weather safety

Michelin Latitude Tour scores 70 vs 64 on wet.

Pick tire B You want the most grip on dry roads

Michelin Latitude Tour scores 69 vs 64 on dry.

Tire A · Continental Cross Contact A/T
Tire B · Michelin Latitude Tour

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Cross Contact A/T or Latitude Tour?

Which is better in the wet, Cross Contact A/T or Latitude Tour?

Michelin Latitude Tour, 70 vs 64 on our wet score.

Which grips better on dry roads, Cross Contact A/T or Latitude Tour?

Michelin Latitude Tour, 69 vs 64 on our dry score.

Which is better in snow, Cross Contact A/T or Latitude Tour?

Michelin Latitude Tour, 66 vs 53 on our snow score.

Which is more comfortable, Cross Contact A/T or Latitude Tour?

Neither, by our numbers: 65 vs 66 on the comfort score, within 3 points.

Which lasts longer, Cross Contact A/T or Latitude Tour?

Neither, by our numbers: 65 vs 65 on the treadwear score, within 3 points.

How do we compare tires?

Every category score blends two independent signals. 60% comes from professional tire tests (braking distances, lap times, noise measurements), each result compared with every other tire in the same test and newer tests counting more. 40% comes from owner reviews found online, adjusted for how generously each site rates. Both use one scale: the average tested tire gets 70, the best 100. When a tire has only one of the two, the missing half is estimated from the other and the score stays closer to average; with no road test and fewer than five owner reviews it gets no score yet.

Handling is the exception: road tests measure it inside the dry and wet scores, so its own row comes from owner ratings only and starts as less important.

Community buzz from Reddit and forums is shown for context only — it never changes the score. Full methodology