Head-to-head Updated

Cooper Endeavor+ vs Falken WildPeak A/T4W — Compared

Relative Score (0–100): the weighted average of the categories below, each 60% road tests and 40% owner reviews (comfort 40/60). Based on 0 + 1 road tests and 647 + 1,062 owner reviews. How we score

WildPeak A/T4W leads, 78–74 Narrow edge

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Cooper Endeavor+
± 7

Tests – · none yet Owners 76 · 647 reviews

Falken WildPeak A/T4W
Tire BFalken

WildPeak A/T4W

All-Terrain tire

± 5

Tests 75 · 1 test Owners 84 · 1,062 reviews

Best test result: #3 of 30 in 2026 Tire Rack All Terrain Tyre Snow Test (snow handling (tester's mark))

“New Wildpeak A/T4Ws Added some Wildpeak AT4s in 275/60r20 on my stock suspension ‘24 STX. Replaced the chrome lugs with black Gorillas and added rear well liners. Looks so much better than the OEM Hankooks.”

Category by category

Relative Score per category, 0–100. Open “Why this score” for the tests and owner ratings behind it.

  1. 77

    Dry

    WildPeak A/T4W +4
    81
    Why this score
    SourceEndeavor+WildPeak A/T4W
    Professional tests (TWG score) · – / 1 tests≈ 74 (est.)76
    Reviews found online8287

    Endeavor+: 60% × 73.7 (est.) + 40% × 81.8 = 77

    WildPeak A/T4W: 60% × 76.1 + 40% × 87.2 = 81

    No road tests of dry for Endeavor+. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.42).

  2. 77

    Wet

    WildPeak A/T4W +3
    80
    Why this score
    SourceEndeavor+WildPeak A/T4W
    Professional tests (TWG score) · – / 1 tests≈ 75 (est.)77
    Reviews found online7986

    Endeavor+: 60% × 75.1 (est.) + 40% × 78.7 = 77

    WildPeak A/T4W: 60% × 76.6 + 40% × 86.4 = 80

    No road tests of wet for Endeavor+. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.55).

  3. 62

    Snow

    WildPeak A/T4W +11
    73
    Why this score
    SourceEndeavor+WildPeak A/T4W
    Professional tests (TWG score) · – / 1 tests≈ 66 (est.)72
    Reviews found online5676

    Endeavor+: 60% × 66 (est.) + 40% × 56 = 62

    WildPeak A/T4W: 60% × 71.7 + 40% × 76 = 73

    No road tests of snow for Endeavor+. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.32).

  4. 75

    Comfort

    Level
    75
    Why this score
    SourceEndeavor+WildPeak A/T4W
    Professional tests (TWG score) · – / 1 tests≈ 71 (est.)71
    Reviews found online7877

    Endeavor+: 40% × 70.6 (est.) + 60% × 77.7 = 75

    WildPeak A/T4W: 40% × 70.7 + 60% × 77.4 = 75

    No road tests of comfort for Endeavor+. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.20).

  5. 70

    Noise

    WildPeak A/T4W +4
    74
    Why this score
    SourceEndeavor+WildPeak A/T4W
    Professional tests (TWG score) · – / 1 tests≈ 66 (est.)72
    Reviews found online7677

    Endeavor+: 60% × 66.3 (est.) + 40% × 76 = 70

    WildPeak A/T4W: 60% × 71.7 + 40% × 77.3 = 74

    No road tests of noise for Endeavor+. The test half is the tested tires’ average (66): owners’ noise ratings barely follow the road tests.

  6. 75

    Treadwear

    WildPeak A/T4W +5
    80
    Why this score
    SourceEndeavor+WildPeak A/T4W
    Professional tests (TWG score)≈ 71 (est.)≈ 75 (est.)
    Reviews found online8089

    Endeavor+: 60% × 71.3 (est.) + 40% × 79.9 = 75

    WildPeak A/T4W: 60% × 74.6 (est.) + 40% × 89 = 80

    No road tests of treadwear for Endeavor+. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.36).

    No road tests of treadwear for WildPeak A/T4W. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.36).

  7. 76

    Handling (owners)

    Endeavor+ +1
    75
    Why this score
    SourceEndeavor+WildPeak A/T4W
    Reviews found online7675
Scores at a glance
Cooper Endeavor+ vs Falken WildPeak A/T4W: scores by category (0–100)
CategoryCooper Endeavor+Falken WildPeak A/T4W
Relative Score 74 78
Dry 77 81
Wet 77 80
Snow 62 73
Comfort 75 75
Noise 70 74
Treadwear 75 80
Handling (owners) 76 75

Higher is better. The Relative Score follows your weights below; category scores do not change.

Weight the categories that matter to you

Wet grip starts at “Important”. Treadwear starts at “Neutral” here: road tests measured it for at most one of the two tires, so it rests on owner reviews. Move the sliders and the scores update instantly.

Important
NotLessNeutralImportantMost
Important
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Neutral
NotLessNeutralImportantMost
Less important
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Less important
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Neutral
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Recomputed
Headline score
± 7

Endeavor+

± 5

WildPeak A/T4W

Pros, cons & observations

Themes extracted from owner reviews found online — not the opinion of TireWheelGuide.

Tire A Endeavor+

Pros

  • Affordable price point and overall value compared to premium tier brands
  • Quiet and comfortable ride quality that reduces cabin noise
  • Confident and reliable traction in both wet and dry conditions

Cons

  • Subpar traction and slip in winter weather, snow, or ice for some users
  • Occasional complaints regarding higher-than-expected road noise or a overly firm ride
  • Isolated reports of rapid tread wear or balancing difficulties
All owner themes in the Endeavor+ review

Tire B WildPeak A/T4W

Pros

  • Remarkably quiet and smooth on-road performance for an aggressive all-terrain tire
  • Exceptional traction across diverse surfaces including dirt, gravel, mud, and snow
  • Robust sidewall durability and longevity with minimal tread wear reported over thousands of miles

Cons

  • Noticeable reduction in fuel economy due to the heavier tire weight
  • Occasional difficulty with high-speed balancing and vibrations
  • Some mixed feedback regarding grip on wet pavement or hard-packed ice
All owner themes in the WildPeak A/T4W review

What real owners are saying

From Reddit, forums and review threads. Not part of our score

Tire A

Cooper Endeavor+

We haven't collected enough community discussion about this tire yet.

Tire B

Falken WildPeak A/T4W

Positive

Community sentiment toward the Falken Wildpeak A/T4W is largely positive, with owners praising its aggressive aesthetics, quiet highway ride, and reliable traction in wet and snowy conditions. Most discussions focus on fitment clearance and upsized setups, with very little to no rubbing reported across multiple platforms. The primary critique and discussion point centers on its noticeable tire weight, associated MPG penalties, and confusing load-rating weight discrepancies.

r/subaru ·49 upvotes ·2024-02-01

“New Wildpeak A/T4W !!! Just in time before ski trip with the boys this weekend. I damaged my stock Yokohama geolandar tires last weekend while overlanding and got some nasty pinch cut on the side wall and it started leaking air on one of them. The rest of the tires also have shallow cuts but all 4 still have decent amount of thread depth but can't just change 1 tire on subaru AWD. I love the aggressive look and it's pretty quiet on road noises for such aggressive set. Let's see if this set will last even close to 60k miles (factory warranty is 65k miles). The stock Yokohama crapped out at 18k and it was disappointing on durability aspect.”

r/JeepGladiator ·19 upvotes ·2025-12-30

“Falken Wildpeak A/T4W I’ve been running a set of Kenda Klever R/T 35s on my Jeep and they’ve been great for a while. They got us through our Ouray and Moab adventures without a single issue, and I originally picked them up for a steal at 180 a tire. However, over the last few months, I started dealing with a nasty front-end wobble around 40 mph. It got so bad that the truck was becoming unbearable to drive. I was honestly ready to drop a ton of money on new ball joints, drag links, and tie rods because I assumed the hardware had just worn out. When I took the truck into Discount Tire for a rotation, I asked them to try a rebalance as well. The tech came back and told me the tires were a total pain to balance. That’s when it clicked that the Klevers might have gone out of round. Since they were already pretty worn down, I decided to just have them order and install a set of Falken Wildpeak A/T4W tires in 35 x 11.5 instead. The difference has been night and day. The truck finally drives smooth again, the wobble is completely gone, and the ATs made the ride so much quieter. They look great on the truck as well. Tires being out of round was the last thing I was thinking about. But I do remember on some forums that others with Klevers did have that problem as well.”

r/4Runner ·3 upvotes ·2024-11-20

“Wildpeak A/T4W C vs E load same weight? Shopping new tires for my rig. Discount Tire and Falken’s spec sheet both state the C load and E load in the same size are the same weight. How is this possible? I’m probably going C anyways but I was just surprised and thought this must be a misprint? Read more”

Top themes
#tire weight and mpg impact#low road noise#fitment and rubbing clearance#wet and snow traction#aggressive sidewall aesthetics#ply construction and durability#comparison to A/T3W

Based on 41 community posts

Specs side by side

Attribute A · Cooper Endeavor+ B · Falken WildPeak A/T4W
Category—All-Terrain tire
Vehicle type—SUV and 4x4
Sizes available4264
Rim diameters16″ – 22″15″ – 22″
Tread depth11 - 13/32″13/32″
UTQG680 A A - B660 B B
Treadwear warranty65,000 mi65,000 mi
SidewallBlack Side Wall - Serrated Black LetteringBlackwall
Max pressure44 - 51 psi51 psi
Sizes in common1717

Which one should you actually buy?

Cooper Endeavor+

Falken WildPeak A/T4W

Narrow edge: Falken WildPeak A/T4W — better snow, treadwear and dry. Where the Cooper Endeavor+ is ahead, it is by less than 3 points.

Pick tire B You drive through snowy winters

Falken WildPeak A/T4W scores 73 vs 62 on snow.

Pick tire B You want the longest tread life

Falken WildPeak A/T4W scores 80 vs 75 on treadwear.

Pick tire B You want the most grip on dry roads

Falken WildPeak A/T4W scores 81 vs 77 on dry.

Pick tire B You want a quieter cabin

Falken WildPeak A/T4W scores 74 vs 70 on noise.

Tire A · Cooper Endeavor+
Tire B · Falken WildPeak A/T4W

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Endeavor+ or WildPeak A/T4W?

Which is better in the wet, Endeavor+ or WildPeak A/T4W?

Falken WildPeak A/T4W, 80 vs 77 on our wet score.

Which grips better on dry roads, Endeavor+ or WildPeak A/T4W?

Falken WildPeak A/T4W, 81 vs 77 on our dry score.

Which is better in snow, Endeavor+ or WildPeak A/T4W?

Falken WildPeak A/T4W, 73 vs 62 on our snow score.

Which is quieter, Endeavor+ or WildPeak A/T4W?

Falken WildPeak A/T4W, 74 vs 70 on our noise score.

Which is more comfortable, Endeavor+ or WildPeak A/T4W?

Neither, by our numbers: 75 vs 75 on the comfort score, within 3 points.

Which lasts longer, Endeavor+ or WildPeak A/T4W?

Falken WildPeak A/T4W, 80 vs 75 on our treadwear score.

How do we compare tires?

Every category score blends two independent signals. 60% comes from professional tire tests (braking distances, lap times, noise measurements), each result compared with every other tire in the same test and newer tests counting more. 40% comes from owner reviews found online, adjusted for how generously each site rates. Both use one scale: the average tested tire gets 70, the best 100. When a tire has only one of the two, the missing half is estimated from the other and the score stays closer to average; with no road test and fewer than five owner reviews it gets no score yet.

Handling is the exception: road tests measure it inside the dry and wet scores, so its own row comes from owner ratings only and starts as less important.

Community buzz from Reddit and forums is shown for context only — it never changes the score. Full methodology