tirewheelguide
Head-to-head Updated

Goodyear Assurance MaxLife vs Kumho Crugen HP71 — Compared

Relative Score (0–100): the weighted average of the categories below, each 60% road tests and 40% owner reviews (comfort 40/60). Based on 0 + 0 road tests and 9 + 277 owner reviews. How we score

Assurance MaxLife is ahead, 58–48

Check price on Amazon · Assurance MaxLife or Crugen HP71 on Amazon
Add your size for an exact match
/R

Both Amazon links then search this exact size.

TireWheelGuide may earn a commission from purchases made through these links.

Goodyear Assurance MaxLife
Tire AGoodyear

Assurance MaxLife

Premium Touring All-Season tire

± 8Provisional

Tests – · none yet Owners 54 · 9 reviews

Kumho Crugen HP71
Tire BKumho

Crugen HP71

Summer Ultra High Performance tires

± 7

Tests – · none yet Owners 35 · 277 reviews

“Tesla model y tire HP71 crugen on tirerack is offering $80 rebate per tire.”

Category by category

Relative Score per category, 0–100. Open “Why this score” for the tests and owner ratings behind it.

  1. 58

    Dry

    Assurance MaxLife +14
    44
    Why this score
    SourceAssurance MaxLifeCrugen HP71
    Professional tests (TWG score)≈ 62 (est.)≈ 53 (est.)
    Reviews found online5332

    Assurance MaxLife: 60% × 61.7 (est.) + 40% × 52.9 = 58

    Crugen HP71: 60% × 52.9 (est.) + 40% × 31.9 = 44

    No road tests of dry for Assurance MaxLife. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.42).

    No road tests of dry for Crugen HP71. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.42).

  2. 52

    Wet

    Level
    52
    Why this score
    SourceAssurance MaxLifeCrugen HP71
    Professional tests (TWG score)≈ 56 (est.)≈ 56 (est.)
    Reviews found online4545

    Assurance MaxLife: 60% × 56.2 (est.) + 40% × 44.5 = 52

    Crugen HP71: 60% × 56.4 (est.) + 40% × 44.7 = 52

    No road tests of wet for Assurance MaxLife. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.55).

    No road tests of wet for Crugen HP71. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.55).

  3. 60

    Snow

    Assurance MaxLife +7
    53
    Why this score
    SourceAssurance MaxLifeCrugen HP71
    Professional tests (TWG score)≈ 64 (est.)≈ 60 (est.)
    Reviews found online5342

    Assurance MaxLife: 60% × 64.1 (est.) + 40% × 52.9 = 60

    Crugen HP71: 60% × 60 (est.) + 40% × 42 = 53

    No road tests of snow for Assurance MaxLife. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.37).

    No road tests of snow for Crugen HP71. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.37).

  4. 59

    Comfort

    Assurance MaxLife +14
    45
    Why this score
    SourceAssurance MaxLifeCrugen HP71
    Professional tests (TWG score)≈ 67 (est.)≈ 63 (est.)
    Reviews found online5533

    Assurance MaxLife: 40% × 66.5 (est.) + 60% × 54.8 = 59

    Crugen HP71: 40% × 62.6 (est.) + 60% × 33.4 = 45

    No road tests of comfort for Assurance MaxLife or Crugen HP71. The test half is the tested tires’ average (69): owners’ comfort ratings barely follow the road tests.

  5. 64

    Noise

    Assurance MaxLife +9
    55
    Why this score
    SourceAssurance MaxLifeCrugen HP71
    Professional tests (TWG score)≈ 67 (est.)≈ 67 (est.)
    Reviews found online6137

    Assurance MaxLife: 60% × 66.6 (est.) + 40% × 60.6 = 64

    Crugen HP71: 60% × 66.6 (est.) + 40% × 36.6 = 55

    No road tests of noise for Assurance MaxLife or Crugen HP71. The test half is the tested tires’ average (67): owners’ noise ratings barely follow the road tests.

  6. 66

    Treadwear

    Assurance MaxLife +29
    37
    Why this score
    SourceAssurance MaxLifeCrugen HP71
    Professional tests (TWG score)≈ 66 (est.)≈ 49 (est.)
    Reviews found online6518

    Assurance MaxLife: 60% × 65.9 (est.) + 40% × 65.4 = 66

    Crugen HP71: 60% × 49.3 (est.) + 40% × 18.2 = 37

    No road tests of treadwear for Assurance MaxLife. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.35).

    No road tests of treadwear for Crugen HP71. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.35).

  7. 49

    Handling (owners)

    Crugen HP71 +3
    52
    Why this score
    SourceAssurance MaxLifeCrugen HP71
    Reviews found online4952
Scores at a glance
CategoryGoodyear Assurance MaxLifeKumho Crugen HP71
Relative Score 58 48
Dry 58 44
Wet 52 52
Snow 60 53
Comfort 59 45
Noise 64 55
Treadwear 66 37
Handling (owners) 49 52

Higher is better. The Relative Score follows your weights below; category scores do not change.

Weight the categories that matter to you

Wet grip starts at “Important”. Treadwear starts at “Neutral” here: road tests measured it for at most one of the two tires, so it rests on owner reviews. Move the sliders and the scores update instantly.

Important
NotLessNeutralImportantMost
Important
NotLessNeutralImportantMost
Neutral
NotLessNeutralImportantMost
Less important
NotLessNeutralImportantMost
Less important
NotLessNeutralImportantMost
Neutral
NotLessNeutralImportantMost
Less important
NotLessNeutralImportantMost
Recomputed
Headline score
± 8

Assurance MaxLife

± 7

Crugen HP71

Pros, cons & observations

Themes extracted from owner reviews found online — not the opinion of TireWheelGuide.

Tire A Assurance MaxLife

Pros

  • Exceptional tread life and slow wear rate, with potential to reach high mileage milestones
  • Low road noise providing a comfortable ride for passengers
  • Stable and predictable handling for daily commuting

Cons

  • Significantly reduced grip and sudden traction failure in wet conditions or standing water
  • Rubber hardening and losing starting traction over several years of use
  • Sidewall design that leaves rims vulnerable to curb damage
All owner themes in the Assurance MaxLife review

Tire B Crugen HP71

Pros

  • Affordable pricing compared to premium tier brands
  • Quiet and smooth ride quality when new
  • Confident wet-weather traction and performance in heavy rain

Cons

  • Significantly premature tread wear and short lifespan for many users
  • Developing loud road noise or howling as mileage increases
  • Balancing issues and vehicle vibrations
All owner themes in the Crugen HP71 review

What real owners are saying

From Reddit, forums and review threads. Not part of our score

Tire A

Goodyear Assurance MaxLife

We haven't collected enough community discussion about this tire yet.

Tire B

Kumho Crugen HP71

Mixed

Community opinions on the Kumho Crugen HP71 (including EV variants) are generally mixed, primarily leaning on price and initial comfort versus longevity. Many users appreciate the affordable pricing, quiet/smooth ride, and good handling, but a significant number report faster-than-expected tread wear and occasional issues with foam lining separation or durability on heavier vehicles.

r/KiaEV9 ·1 upvote ·2026-09-28

“New Tire Woes: Trouble finding XL Load rating. Any advice? 2026 EV9 LLR with 20k miles in SoCal (3 year lease) and the Kumho Crugen HP71 EV wore very quickly despite alignment checks etc early in the lease. Note that these stock tires are 130V with XL load rasting. Most disconcerting is that despite some modest tread left, I hydroplaned on some sprinkler runoff...so I'm not confident in these tires with the upcoming El Nino. This subreddit seems to love the Michelin CrossClimate2 but they don't come in XL load rating in this size. Neither do Defenders. The two main options are: 1. **Hankook iON evo AS SUV** (OE on some EV9s) - But these are seemingly backordered at multiple tire shops. An online vendor cancelled my order despite showing in stock on the site. 2. **Pirelli Scorpion Verde All Season**. **Any advice, and anyone have experience with those Pirellis?**”
r/Cadillac ·2 upvotes ·2026-09-28

“I have The Kumho Crugen HP71 275/50 R22 111H on my 22 ESV Sport And don’t regret it at all. They are much better than original ones and also a lot cheaper in Walmart.”
r/volvoc40 ·61 upvotes ·2026-07-08

“Yet Another C40 Wheel Downsize Report I decided to join the crowd in downsizing from the factory 20" wheels to 18" Wheels: Voxx Paso Tires: Kumho Crugen EV HP71 (currently on sale for $500 for a set of 4) I was a bit worried about wheel fitment because of the large brake calipers, but they fit without issue, standard install. I've only put about 100 miles on them so far, but the ride is much more comfortable and these new tires are SO much quieter than the old tires that were installed when I bought the vehicle (CPO): Michelin Pilot Sport A/S 4 I don't have enough data yet to see if this will make a range improvement, but I imagine it will as they're skinnier tires and EV optimized. So far I'm impressed with the Kumho's, especially for the price they're offering. And I think these new wheels look pretty decent! Read more”
Top themes
#Affordability and Value#Ride Comfort and Noise#Tread Wear and Longevity#EV Performance and Efficiency#Durability and Quality Issues

Based on 52 community posts

Specs side by side

Attribute A · Goodyear Assurance MaxLife B · Kumho Crugen HP71
CategoryPremium Touring All-Season tireSummer Ultra High Performance tires
Vehicle typePassenger Car / CrossoverSUV and 4x4
Sizes available4663
Rim diameters15″ – 20″16″ – 22″
Tread depth11 - 13/32″9.9/32″
UTQG820 A B640 A A
Treadwear warranty85,000 mi65,000 mi
SidewallVertical Serrated BandBlackwall
Max pressure50 - 51 psi51 psi
Sizes in common2424

Which one should you actually buy?

Goodyear Assurance MaxLife

Kumho Crugen HP71

Winner: Goodyear Assurance MaxLife — better treadwear, dry and comfort. Where the Kumho Crugen HP71 is ahead, it is by less than 3 points. Goodyear Assurance MaxLife rests on little evidence so far (0 tests, 9 reviews), so read this result as provisional.

Pick tire A You want the longest tread life

Goodyear Assurance MaxLife scores 66 vs 37 on treadwear.

Pick tire A You want the most grip on dry roads

Goodyear Assurance MaxLife scores 58 vs 44 on dry.

Pick tire A You want the most comfortable ride

Goodyear Assurance MaxLife scores 59 vs 45 on comfort.

Pick tire A You want a quieter cabin

Goodyear Assurance MaxLife scores 64 vs 55 on noise.

Tire A · Goodyear Assurance MaxLife
Check price on Amazon
Tire B · Kumho Crugen HP71
Check price on Amazon

TireWheelGuide may earn a commission from purchases made through these links.

Assurance MaxLife or Crugen HP71?

Which is better in the wet, Assurance MaxLife or Crugen HP71?

Neither, by our numbers: 52 vs 52 on the wet score, within 3 points.

Which grips better on dry roads, Assurance MaxLife or Crugen HP71?

Goodyear Assurance MaxLife, 58 vs 44 on our dry score.

Which is better in snow, Assurance MaxLife or Crugen HP71?

Goodyear Assurance MaxLife, 60 vs 53 on our snow score.

Which is quieter, Assurance MaxLife or Crugen HP71?

Goodyear Assurance MaxLife, 64 vs 55 on our noise score.

Which is more comfortable, Assurance MaxLife or Crugen HP71?

Goodyear Assurance MaxLife, 59 vs 45 on our comfort score.

Which lasts longer, Assurance MaxLife or Crugen HP71?

Goodyear Assurance MaxLife, 66 vs 37 on our treadwear score.

How do we compare tires?

Every category score blends two independent signals. 60% comes from professional tire tests (braking distances, lap times, noise measurements), each result compared with every other tire in the same test and newer tests counting more. 40% comes from owner reviews found online, adjusted for how generously each site rates. Both use one scale: the average tested tire gets 70, the best 100. When a tire has only one of the two, the missing half is estimated from the other and the score stays closer to average; with no road test and fewer than five owner reviews it gets no score yet.

Handling is the exception: road tests measure it inside the dry and wet scores, so its own row comes from owner ratings only and starts as less important.

Community buzz from Reddit and forums is shown for context only — it never changes the score. Full methodology