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Head-to-head Updated

Avon ZV7 vs Falken ZIEX ZE310 EcoRun — Compared

Relative Score (0–100): the weighted average of the categories below, each 60% road tests and 40% owner reviews (comfort 40/60). Based on 6 + 21 road tests and 146 + 1,244 owner reviews. How we score

ZIEX ZE310 EcoRun is ahead, 72–57

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Avon ZV7
Tire AAvon

ZV7

Summer

± 7

Tests 59 · 6 tests Owners 53 · 146 reviews

Best test result: #2 of 20 in 2018 Auto Bild 15 inch Summer Tyre Test (straight aquaplaning)

Falken ZIEX ZE310 EcoRun
Tire BFalken

ZIEX ZE310 EcoRun

Summer

± 5

Tests 76 · 21 tests Owners 66 · 1,244 reviews

Best test result: #1 of 21 in 2022 Auto Bild Summer Tyre Test (straight aquaplaning)

“Falken ZIEX ZE310 Ecorun, very grippy especially in the wet”

Category by category

Relative Score per category, 0–100. Open “Why this score” for the tests and owner ratings behind it.

Key facts

  • In 3 tests that measured dry braking for both, ZV7 won 0 and ZIEX ZE310 EcoRun won 3 (average 90% vs 95% of the best).
  • In 3 tests that measured wet braking for both, ZV7 won 0 and ZIEX ZE310 EcoRun won 3 (average 89% vs 94% of the best).
  1. 61

    Dry

    ZIEX ZE310 EcoRun +13
    74
    Why this score
    SourceZV7ZIEX ZE310 EcoRun
    Professional tests (TWG score) · 6 / 20 tests6479
    Reviews found online5866
    Dry Braking (% of best) · 3 shared tests · wins 0–390%95%
    Dry Handling (% of best) · 1 shared test · wins 0–197%99%

    ZV7: 60% × 63.5 + 40% × 57.9 = 61

    ZIEX ZE310 EcoRun: 60% × 79.5 + 40% × 66.4 = 74

  2. 69

    Wet

    ZIEX ZE310 EcoRun +10
    79
    Why this score
    SourceZV7ZIEX ZE310 EcoRun
    Professional tests (TWG score) · 6 / 20 tests7485
    Reviews found online6370
    Straight Aquaplaning (% of best) · 2 shared tests · wins 2–096%94%
    Wet Braking (% of best) · 3 shared tests · wins 0–389%94%
    Wet Braking (concrete) (% of best) · 1 shared test · wins 0–190%98%
    Wet Handling (% of best) · 1 shared test · wins 0–196%96%

    ZV7: 60% × 73.9 + 40% × 62.7 = 69

    ZIEX ZE310 EcoRun: 60% × 84.9 + 40% × 69.5 = 79

  3. 61

    Comfort

    Level
    61
    Why this score
    SourceZV7ZIEX ZE310 EcoRun
    Professional tests (TWG score) · – / 2 tests≈ 66 (est.)60
    Reviews found online5862

    ZV7: 40% × 66.5 (est.) + 60% × 57.9 = 61

    ZIEX ZE310 EcoRun: 40% × 60 + 60% × 62.3 = 61

    No road tests of comfort for ZV7. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.20).

  4. 67

    Noise

    ZV7 +1
    66
    Why this score
    SourceZV7ZIEX ZE310 EcoRun
    Professional tests (TWG score) · 1 / 14 tests6866
    Reviews found online≈ 66 (est.)≈ 66 (est.)
    Noise (% of best) · 1 shared test · wins 0–198%98%

    ZV7: 60% × 67.7 + 40% × 66.4 (est.) = 67

    ZIEX ZE310 EcoRun: 60% × 66.1 + 40% × 66.4 (est.) = 66

    No owner ratings of noise for ZV7 or ZIEX ZE310 EcoRun. The owner half is the owners’ average (66): owners’ noise ratings barely follow the road tests, so the tests say nothing about how owners would rate it.

  5. 36

    Treadwear

    ZIEX ZE310 EcoRun +33
    69
    Why this score
    SourceZV7ZIEX ZE310 EcoRun
    Professional tests (TWG score) · 3 / 6 tests3672
    Reviews found online3663
    Abrasion (% of best) · 1 shared test · wins 0–128%46%
    Wear (% of best) · 2 shared tests · wins 0–252%73%

    ZV7: 60% × 35.8 + 40% × 35.9 = 36

    ZIEX ZE310 EcoRun: 60% × 72.3 + 40% × 63.2 = 69

  6. 56

    Handling (owners)

    ZIEX ZE310 EcoRun +10
    66
    Why this score
    SourceZV7ZIEX ZE310 EcoRun
    Reviews found online5666
  7. 55

    Efficiency

    ZV7 +24
    31
    Why this score
    SourceZV7ZIEX ZE310 EcoRun
    Professional tests (TWG score) · 2 / 15 tests5531
    Fuel Consumption (% of best) · 1 shared test · wins 1–095%93%
    Rolling Resistance (% of best) · 1 shared test · wins 0–170%74%
Scores at a glance
CategoryAvon ZV7Falken ZIEX ZE310 EcoRun
Relative Score 57 72
Dry 61 74
Wet 69 79
Comfort 61 61
Noise 67 66
Treadwear 36 69
Handling (owners) 56 66
Efficiency 55 31

Higher is better. The Relative Score follows your weights below; category scores do not change.

Weight the categories that matter to you

Wet grip and treadwear start at “Important” — the two things buyers rank highest. Move the sliders and the scores update instantly.

Important
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Less important
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Recomputed
Headline score
± 7

ZV7

± 5

ZIEX ZE310 EcoRun

The professional test results behind the scores

Per discipline: the average % of the best tire over every test both tires were in, and how many of those tests each one won. “Different tests” rows compare results from separate tests.

In the overall rankings of 4 tests that ran both, Avon ZV7 finished ahead 0 times and Falken ZIEX ZE310 EcoRun 4 times.

DisciplineCategoryZV7ZIEX ZE310 EcoRunΔHead-to-head
Dry Braking Dry 90% 95% −4.7 0–3 in 3 shared tests Newest: 2023 ADAC Summer Tyre Test · 205/55 R16
Dry Handling Dry 97% 99% −1.8 0–1 in 1 shared test Newest: 2018 Auto Bild 15 inch Summer Tyre Test · 195/65 R15
Straight Aquaplaning Wet 96% 94% +1.9 2–0 in 2 shared tests Newest: 2023 ADAC Summer Tyre Test · 205/55 R16
Wet Braking Wet 89% 94% −5.5 0–3 in 3 shared tests Newest: 2023 ADAC Summer Tyre Test · 205/55 R16
Wet Braking (concrete) Wet 90% 98% −8.7 0–1 in 1 shared test Newest: 2023 ADAC Summer Tyre Test · 205/55 R16
Wet Handling Wet 96% 96% −0.3 0–1 in 1 shared test Newest: 2018 Auto Bild 15 inch Summer Tyre Test · 195/65 R15
Noise Noise 98% 98% −0.5 0–1 in 1 shared test Newest: 2018 Auto Bild 15 inch Summer Tyre Test · 195/65 R15
Abrasion Treadwear 28% 46% −18.4 0–1 in 1 shared test Newest: 2023 ADAC Summer Tyre Test · 205/55 R16
Wear Treadwear 52% 73% −21.6 0–2 in 2 shared tests Newest: 2023 ADAC Summer Tyre Test · 205/55 R16
Fuel Consumption Efficiency 95% 93% +1.6 1–0 in 1 shared test Newest: 2023 ADAC Summer Tyre Test · 205/55 R16
Rolling Resistance Efficiency 70% 74% −3.1 0–1 in 1 shared test Newest: 2018 Auto Bild 15 inch Summer Tyre Test · 195/65 R15
Also published by the testers (not in the score)
Price Cost 75% 75% 0.0 0–0 in 1 shared test Newest: 2018 Auto Bild 15 inch Summer Tyre Test · 195/65 R15
Total Cost of Ownership Cost #19/20 #18/20 – 0–1 in 1 shared test Newest: 2018 Auto Bild 15 inch Summer Tyre Test · 195/65 R15
Value Cost 42% 60% −17.8 0–2 in 2 shared tests Newest: 2023 ADAC Summer Tyre Test · 205/55 R16
Overall Ranking Overall #42/50 #6/50 – 0–4 in 4 shared tests Newest: 2023 ADAC Summer Tyre Test · 205/55 R16

Pros, cons & observations

Themes extracted from owner reviews found online — not the opinion of TireWheelGuide.

Tire A ZV7

Pros

  • Excellent wet and dry traction when new
  • Quiet and comfortable ride quality
  • High value-for-money compared to premium brands

Cons

  • Widespread reports of premature tread cracking and perishing
  • Inconsistent and often rapid tread wear
  • Soft sidewalls leading to vague steering feedback
All owner themes in the ZV7 review

Tire B ZIEX ZE310 EcoRun

Pros

  • Exceptionally low road noise and high cabin comfort
  • Strong grip and stability in both wet and dry weather conditions
  • Outstanding value for money compared to premium brands

Cons

  • Some drivers report higher rolling resistance and slightly increased fuel consumption
  • Soft sidewalls can lead to vague initial steering response or a less sporty feel during hard cornering
  • Occasional complaints of a firmer, harsher ride over bumps depending on vehicle suspension and aspect ratio
All owner themes in the ZIEX ZE310 EcoRun review

What real owners are saying

From Reddit, forums and review threads. Not part of our score

Tire A

Avon ZV7

We haven't collected enough community discussion about this tire yet.

Tire B

Falken ZIEX ZE310 EcoRun

Positive

Community sentiment regarding the Falken ZIEX ZE310 EcoRun is generally positive, with specific praise noted for its strong wet grip. Users frequently evaluate it as an affordable alternative alongside other budget-friendly options for smaller or standard passenger vehicles.

Top themes
#wet weather performance#budget friendly options#tire size availability#grip and handling#eco-run efficiency

Based on 5 community posts

Specs side by side

Attribute A · Avon ZV7 B · Falken ZIEX ZE310 EcoRun
CategorySummerSummer
Vehicle typePassenger Car / CrossoverPassenger Car / Crossover
Sizes available—86
Rim diameters—14″ – 19″

Which one should you actually buy?

Avon ZV7

Falken ZIEX ZE310 EcoRun

Winner: Falken ZIEX ZE310 EcoRun — better treadwear, dry and wet. Pick the Avon ZV7 if efficiency matters most to you.

Pick tire B You want the longest tread life

Falken ZIEX ZE310 EcoRun scores 69 vs 36 on treadwear.

Pick tire A You want lower fuel or energy use

Avon ZV7 scores 55 vs 31 on efficiency.

Pick tire B You want the most grip on dry roads

Falken ZIEX ZE310 EcoRun scores 74 vs 61 on dry.

Pick tire B Your priority is wet-weather safety

Falken ZIEX ZE310 EcoRun scores 79 vs 69 on wet.

Tire A · Avon ZV7
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Tire B · Falken ZIEX ZE310 EcoRun
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ZV7 or ZIEX ZE310 EcoRun?

Which is better in the wet, ZV7 or ZIEX ZE310 EcoRun?

Falken ZIEX ZE310 EcoRun, 79 vs 69 on our wet score.

Which grips better on dry roads, ZV7 or ZIEX ZE310 EcoRun?

Falken ZIEX ZE310 EcoRun, 74 vs 61 on our dry score.

Which is quieter, ZV7 or ZIEX ZE310 EcoRun?

Neither, by our numbers: 67 vs 66 on the noise score, within 3 points.

Which is more comfortable, ZV7 or ZIEX ZE310 EcoRun?

Neither, by our numbers: 61 vs 61 on the comfort score, within 3 points.

Which lasts longer, ZV7 or ZIEX ZE310 EcoRun?

Falken ZIEX ZE310 EcoRun, 69 vs 36 on our treadwear score.

Which rolls more easily, ZV7 or ZIEX ZE310 EcoRun?

Avon ZV7, 55 vs 31 on our efficiency score.

How do we compare tires?

Every category score blends two independent signals. 60% comes from professional tire tests (braking distances, lap times, noise measurements), each result compared with every other tire in the same test and newer tests counting more. 40% comes from owner reviews found online, adjusted for how generously each site rates. Both use one scale: the average tested tire gets 70, the best 100. When a tire has only one of the two, the missing half is estimated from the other and the score stays closer to average; with no road test and fewer than five owner reviews it gets no score yet.

Handling is the exception: road tests measure it inside the dry and wet scores, so its own row comes from owner ratings only and starts as less important.

Community buzz from Reddit and forums is shown for context only — it never changes the score. Full methodology