Bridgestone Turanza AR10 looks discontinued: no new owner reviews or road tests in five years and no current EU tyre label.

Head-to-head Updated

Bridgestone Turanza AR10 vs BFGoodrich Trail-Terrain T/A — Compared

Relative Score (0–100): the weighted average of the categories below, each 60% road tests and 40% owner reviews (comfort 40/60). Based on 0 + 0 road tests and 5 + 102 owner reviews. How we score

Trail-Terrain T/A is ahead, 68–61

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Category by category

Relative Score per category, 0–100. Open “Why this score” for the tests and owner ratings behind it.

  1. 61

    Dry

    Trail-Terrain T/A +10
    71
    Why this score
    SourceTuranza AR10Trail-Terrain T/A
    Professional tests (TWG score)≈ 64 (est.)≈ 70 (est.)
    Reviews found online5873

    Turanza AR10: 60% × 63.8 (est.) + 40% × 57.9 = 61

    Trail-Terrain T/A: 60% × 69.8 (est.) + 40% × 72.5 = 71

    No road tests of dry for Turanza AR10. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.41).

    No road tests of dry for Trail-Terrain T/A. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.41).

  2. 63

    Wet

    Trail-Terrain T/A +2
    65
    Why this score
    SourceTuranza AR10Trail-Terrain T/A
    Professional tests (TWG score)≈ 65 (est.)≈ 66 (est.)
    Reviews found online6063

    Turanza AR10: 60% × 64.9 (est.) + 40% × 60 = 63

    Trail-Terrain T/A: 60% × 66.3 (est.) + 40% × 62.6 = 65

    No road tests of wet for Turanza AR10. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.55).

    No road tests of wet for Trail-Terrain T/A. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.55).

  3. –

    Snow

    No comparison
    77
    Why this score
    SourceTuranza AR10Trail-Terrain T/A
    Professional tests (TWG score)–≈ 74 (est.)
    Reviews found online–82

    Trail-Terrain T/A: 60% × 74.2 (est.) + 40% × 82.2 = 77

    No road tests of snow for Trail-Terrain T/A. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.32).

  4. 60

    Comfort

    Trail-Terrain T/A +5
    65
    Why this score
    SourceTuranza AR10Trail-Terrain T/A
    Professional tests (TWG score)≈ 66 (est.)≈ 68 (est.)
    Reviews found online5664

    Turanza AR10: 40% × 66 (est.) + 60% × 55.7 = 60

    Trail-Terrain T/A: 40% × 67.6 (est.) + 60% × 63.5 = 65

    No road tests of comfort for Turanza AR10. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.20).

    No road tests of comfort for Trail-Terrain T/A. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.20).

  5. –

    Noise

    No comparison
    67
    Why this score
    SourceTuranza AR10Trail-Terrain T/A
    Professional tests (TWG score)–≈ 66 (est.)
    Reviews found online–69

    Trail-Terrain T/A: 60% × 66.4 (est.) + 40% × 69 = 67

    No road tests of noise for Trail-Terrain T/A. The test half is the tested tires’ average (66): owners’ noise ratings barely follow the road tests.

  6. 59

    Treadwear

    Trail-Terrain T/A +13
    72
    Why this score
    SourceTuranza AR10Trail-Terrain T/A
    Professional tests (TWG score)≈ 62 (est.)≈ 69 (est.)
    Reviews found online5575

    Turanza AR10: 60% × 62.3 (est.) + 40% × 54.8 = 59

    Trail-Terrain T/A: 60% × 69.5 (est.) + 40% × 74.7 = 72

    No road tests of treadwear for Turanza AR10. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.36).

    No road tests of treadwear for Trail-Terrain T/A. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.36).

  7. 58

    Handling (owners)

    Trail-Terrain T/A +6
    64
    Why this score
    SourceTuranza AR10Trail-Terrain T/A
    Reviews found online5864
Scores at a glance
Bridgestone Turanza AR10 vs BFGoodrich Trail-Terrain T/A: scores by category (0–100)
CategoryBridgestone Turanza AR10BFGoodrich Trail-Terrain T/A
Relative Score 61 68
Dry 61 71
Wet 63 65
Snow – 77
Comfort 60 65
Noise – 67
Treadwear 59 72
Handling (owners) 58 64

Higher is better. The Relative Score follows your weights below; category scores do not change.

Weight the categories that matter to you

Wet grip starts at “Important”. Treadwear starts at “Neutral” here: road tests measured it for at most one of the two tires, so it rests on owner reviews. Move the sliders and the scores update instantly.

Important
NotLessNeutralImportantMost
Important
NotLessNeutralImportantMost
Neutral
NotLessNeutralImportantMost

Only one of the two tires has a score here, so this weight changes nothing in the head-to-head.

Less important
NotLessNeutralImportantMost
Less important
NotLessNeutralImportantMost

Only one of the two tires has a score here, so this weight changes nothing in the head-to-head.

Neutral
NotLessNeutralImportantMost
Less important
NotLessNeutralImportantMost
Recomputed
Headline score
± 8

Turanza AR10

± 8

Trail-Terrain T/A

Only categories both tires have data for count toward the headline score.

Pros, cons & observations

Themes extracted from owner reviews found online — not the opinion of TireWheelGuide.

Tire A Turanza AR10

Pros

  • Reliable all-around performance for daily driving
  • Low noise levels and high comfort
  • Good tread life and durability under moderate conditions

Cons

  • Inconsistent grip during heavy braking
  • Potential for premature cracking in extreme heat
  • Average performance in high-demand or sporting scenarios
All owner themes in the Turanza AR10 review

Tire B Trail-Terrain T/A

Pros

  • Low road noise for an all-terrain tire, with several reviewers calling it quieter than previous tires such as the AT3 and other all-terrains
  • Strong snow and ice performance, including a Colorado snowstorm and multiple Alps trips with up to a foot of snow
  • Comfortable, smooth ride and good handling and braking on the road

Cons

  • Poor wet-weather traction reported by several reviewers, including wheelspin, lack of confidence on wet roads and ABS activation issues
  • Some reviewers found road noise high on paved surfaces, and one called it outrageously noisy, though others found it quiet
  • Wear is faster for some owners, with one set nearing replacement after about 20,000 miles and two years
All owner themes in the Trail-Terrain T/A review

Specs side by side

Attribute A · Bridgestone Turanza AR10 B · BFGoodrich Trail-Terrain T/A
CategorySummerAll Season
Vehicle typePassenger Car / CrossoverSUV and 4x4
Sizes available—50
Rim diameters—15″ – 22″
Tread depth—11 - 13/32″
UTQG—660 A A - B
Sidewall—Black Side Wall - Raised Outline White Lettering
Max pressure—44 - 51 psi

Which one should you actually buy?

Bridgestone Turanza AR10

BFGoodrich Trail-Terrain T/A

Winner: BFGoodrich Trail-Terrain T/A — better treadwear, dry and handling. It leads or ties in every category we score. Bridgestone Turanza AR10 rests on little evidence so far (0 tests, 5 reviews), so read this result as provisional.

Pick tire B You want the longest tread life

BFGoodrich Trail-Terrain T/A scores 72 vs 59 on treadwear.

Pick tire B You want the most grip on dry roads

BFGoodrich Trail-Terrain T/A scores 71 vs 61 on dry.

Pick tire B You enjoy sharp, responsive handling

BFGoodrich Trail-Terrain T/A scores 64 vs 58 on handling.

Pick tire B You want the most comfortable ride

BFGoodrich Trail-Terrain T/A scores 65 vs 60 on comfort.

Tire A · Bridgestone Turanza AR10
Tire B · BFGoodrich Trail-Terrain T/A

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Turanza AR10 or Trail-Terrain T/A?

Which is better in the wet, Turanza AR10 or Trail-Terrain T/A?

Neither, by our numbers: 63 vs 65 on the wet score, within 3 points.

Which grips better on dry roads, Turanza AR10 or Trail-Terrain T/A?

BFGoodrich Trail-Terrain T/A, 71 vs 61 on our dry score.

Which is more comfortable, Turanza AR10 or Trail-Terrain T/A?

BFGoodrich Trail-Terrain T/A, 65 vs 60 on our comfort score.

Which lasts longer, Turanza AR10 or Trail-Terrain T/A?

BFGoodrich Trail-Terrain T/A, 72 vs 59 on our treadwear score.

How do we compare tires?

Every category score blends two independent signals. 60% comes from professional tire tests (braking distances, lap times, noise measurements), each result compared with every other tire in the same test and newer tests counting more. 40% comes from owner reviews found online, adjusted for how generously each site rates. Both use one scale: the average tested tire gets 70, the best 100. When a tire has only one of the two, the missing half is estimated from the other and the score stays closer to average; with no road test and fewer than five owner reviews it gets no score yet.

Handling is the exception: road tests measure it inside the dry and wet scores, so its own row comes from owner ratings only and starts as less important.

Community buzz from Reddit and forums is shown for context only — it never changes the score. Full methodology