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Head-to-head Updated

Bridgestone Turanza EL440 vs Michelin Latitude Tour HP — Compared

Relative Score (0–100): the weighted average of the categories below, each 60% road tests and 40% owner reviews (comfort 40/60). Based on 0 + 0 road tests and 23 + 33 owner reviews. How we score

Latitude Tour HP is ahead, 57–35

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Category by category

Relative Score per category, 0–100. Open “Why this score” for the tests and owner ratings behind it.

  1. 34

    Dry

    Latitude Tour HP +23
    57
    Why this score
    SourceTuranza EL440Latitude Tour HP
    Professional tests (TWG score)≈ 46 (est.)≈ 61 (est.)
    Reviews found online1652

    Turanza EL440: 60% × 46 (est.) + 40% × 15.5 = 34

    Latitude Tour HP: 60% × 61.2 (est.) + 40% × 51.7 = 57

    No road tests of dry for Turanza EL440. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.42).

    No road tests of dry for Latitude Tour HP. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.42).

  2. 39

    Wet

    Latitude Tour HP +19
    58
    Why this score
    SourceTuranza EL440Latitude Tour HP
    Professional tests (TWG score)≈ 47 (est.)≈ 61 (est.)
    Reviews found online2854

    Turanza EL440: 60% × 47.1 (est.) + 40% × 27.9 = 39

    Latitude Tour HP: 60% × 61.4 (est.) + 40% × 53.9 = 58

    No road tests of wet for Turanza EL440. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.55).

    No road tests of wet for Latitude Tour HP. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.55).

  3. 42

    Snow

    Latitude Tour HP +17
    59
    Why this score
    SourceTuranza EL440Latitude Tour HP
    Professional tests (TWG score)≈ 54 (est.)≈ 64 (est.)
    Reviews found online2552

    Turanza EL440: 60% × 53.8 (est.) + 40% × 25.4 = 42

    Latitude Tour HP: 60% × 63.7 (est.) + 40% × 51.8 = 59

    No road tests of snow for Turanza EL440. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.37).

    No road tests of snow for Latitude Tour HP. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.37).

  4. 35

    Comfort

    Latitude Tour HP +24
    59
    Why this score
    SourceTuranza EL440Latitude Tour HP
    Professional tests (TWG score)≈ 60 (est.)≈ 66 (est.)
    Reviews found online1854

    Turanza EL440: 40% × 59.8 (est.) + 60% × 18 = 35

    Latitude Tour HP: 40% × 66.4 (est.) + 60% × 54.1 = 59

    No road tests of comfort for Turanza EL440 or Latitude Tour HP. The test half is the tested tires’ average (69): owners’ comfort ratings barely follow the road tests.

  5. 51

    Noise

    No comparison
    –
    Why this score
    SourceTuranza EL440Latitude Tour HP
    Professional tests (TWG score)≈ 67 (est.)–
    Reviews found online27–

    Turanza EL440: 60% × 66.6 (est.) + 40% × 27.1 = 51

    No road tests of noise for Turanza EL440. The test half is the tested tires’ average (67): owners’ noise ratings barely follow the road tests.

  6. 32

    Treadwear

    Latitude Tour HP +24
    56
    Why this score
    SourceTuranza EL440Latitude Tour HP
    Professional tests (TWG score)≈ 47 (est.)≈ 60 (est.)
    Reviews found online1150

    Turanza EL440: 60% × 46.6 (est.) + 40% × 10.5 = 32

    Latitude Tour HP: 60% × 60.3 (est.) + 40% × 49.6 = 56

    No road tests of treadwear for Turanza EL440. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.35).

    No road tests of treadwear for Latitude Tour HP. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.35).

  7. 21

    Handling (owners)

    Latitude Tour HP +28
    49
    Why this score
    SourceTuranza EL440Latitude Tour HP
    Reviews found online2149
Scores at a glance
CategoryBridgestone Turanza EL440Michelin Latitude Tour HP
Relative Score 35 57
Dry 34 57
Wet 39 58
Snow 42 59
Comfort 35 59
Noise 51 –
Treadwear 32 56
Handling (owners) 21 49

Higher is better. The Relative Score follows your weights below; category scores do not change.

Weight the categories that matter to you

Wet grip starts at “Important”. Treadwear starts at “Neutral” here: road tests measured it for at most one of the two tires, so it rests on owner reviews. Move the sliders and the scores update instantly.

Important
NotLessNeutralImportantMost
Important
NotLessNeutralImportantMost
Neutral
NotLessNeutralImportantMost
Less important
NotLessNeutralImportantMost
Less important
NotLessNeutralImportantMost

Only one of the two tires has a score here, so this weight changes nothing in the head-to-head.

Neutral
NotLessNeutralImportantMost
Less important
NotLessNeutralImportantMost
Recomputed
Headline score
± 8

Turanza EL440

± 8

Latitude Tour HP

Only categories both tires have data for count toward the headline score.

Pros, cons & observations

Themes extracted from owner reviews found online — not the opinion of TireWheelGuide.

Tire A Turanza EL440

Pros

  • Precise steering response and good handling on dry roads
  • Quiet and comfortable ride quality when brand new
  • Strong initial road grip for daily commuting

Cons

  • Significantly premature tread wear, with many users needing replacements between 20,000 and 30,000 miles
  • Excessive and worsening road noise as the tires age
  • Poor wet-weather traction and a tendency to understeer in corners
All owner themes in the Turanza EL440 review

Tire B Latitude Tour HP

Pros

  • Excellent ride comfort and low road noise
  • Strong dry-weather handling and steering response
  • High durability and longevity for specific vehicle applications

Cons

  • Premature sidewall cracking and deterioration
  • Inconsistent tread life across different vehicle models
  • Poor traction and predictability in wet or snowy conditions
All owner themes in the Latitude Tour HP review

Specs side by side

Attribute A · Bridgestone Turanza EL440 B · Michelin Latitude Tour HP
CategoryAll-SeasonAll Season
Vehicle typePassenger Car / CrossoverSUV and 4x4
Sizes available97
Rim diameters16″ – 19″16″ – 20″
Tread depth10/32″—
UTQG480 A A—
Treadwear warranty50,000 mi—
SidewallBlackwall—
Max pressure51 psi—
Sizes in common22

Which one should you actually buy?

Bridgestone Turanza EL440

Michelin Latitude Tour HP

Winner: Michelin Latitude Tour HP — better handling, comfort and treadwear. It leads or ties in every category we score.

Pick tire B You enjoy sharp, responsive handling

Michelin Latitude Tour HP scores 49 vs 21 on handling.

Pick tire B You want the most comfortable ride

Michelin Latitude Tour HP scores 59 vs 35 on comfort.

Pick tire B You want the longest tread life

Michelin Latitude Tour HP scores 56 vs 32 on treadwear.

Pick tire B You want the most grip on dry roads

Michelin Latitude Tour HP scores 57 vs 34 on dry.

Tire A · Bridgestone Turanza EL440
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Tire B · Michelin Latitude Tour HP
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Turanza EL440 or Latitude Tour HP?

Which is better in the wet, Turanza EL440 or Latitude Tour HP?

Michelin Latitude Tour HP, 58 vs 39 on our wet score.

Which grips better on dry roads, Turanza EL440 or Latitude Tour HP?

Michelin Latitude Tour HP, 57 vs 34 on our dry score.

Which is better in snow, Turanza EL440 or Latitude Tour HP?

Michelin Latitude Tour HP, 59 vs 42 on our snow score.

Which is more comfortable, Turanza EL440 or Latitude Tour HP?

Michelin Latitude Tour HP, 59 vs 35 on our comfort score.

Which lasts longer, Turanza EL440 or Latitude Tour HP?

Michelin Latitude Tour HP, 56 vs 32 on our treadwear score.

How do we compare tires?

Every category score blends two independent signals. 60% comes from professional tire tests (braking distances, lap times, noise measurements), each result compared with every other tire in the same test and newer tests counting more. 40% comes from owner reviews found online, adjusted for how generously each site rates. Both use one scale: the average tested tire gets 70, the best 100. When a tire has only one of the two, the missing half is estimated from the other and the score stays closer to average; with no road test and fewer than five owner reviews it gets no score yet.

Handling is the exception: road tests measure it inside the dry and wet scores, so its own row comes from owner ratings only and starts as less important.

Community buzz from Reddit and forums is shown for context only — it never changes the score. Full methodology