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Head-to-head Updated

Bridgestone Turanza ER300 vs Firestone FR710 — Compared

Relative Score (0–100): the weighted average of the categories below, each 60% road tests and 40% owner reviews (comfort 40/60). Based on 0 + 0 road tests and 199 + 30 owner reviews. How we score

Turanza ER300 is ahead, 68–47

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Firestone FR710
Tire BFirestone

FR710

All-Season tire

± 8

Tests – · none yet Owners 35 · 30 reviews

Category by category

Relative Score per category, 0–100. Open “Why this score” for the tests and owner ratings behind it.

  1. 68

    Dry

    Turanza ER300 +25
    43
    Why this score
    SourceTuranza ER300FR710
    Professional tests (TWG score)≈ 68 (est.)≈ 52 (est.)
    Reviews found online6830

    Turanza ER300: 60% × 67.9 (est.) + 40% × 67.8 = 68

    FR710: 60% × 52.1 (est.) + 40% × 29.5 = 43

    No road tests of dry for Turanza ER300. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.41).

    No road tests of dry for FR710. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.41).

  2. 70

    Wet

    Turanza ER300 +23
    47
    Why this score
    SourceTuranza ER300FR710
    Professional tests (TWG score)≈ 70 (est.)≈ 53 (est.)
    Reviews found online7038

    Turanza ER300: 60% × 70 (est.) + 40% × 69.5 = 70

    FR710: 60% × 53 (est.) + 40% × 38.2 = 47

    No road tests of wet for Turanza ER300. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.55).

    No road tests of wet for FR710. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.55).

  3. 66

    Snow

    Turanza ER300 +17
    49
    Why this score
    SourceTuranza ER300FR710
    Professional tests (TWG score)≈ 68 (est.)≈ 59 (est.)
    Reviews found online6234

    Turanza ER300: 60% × 67.9 (est.) + 40% × 62.3 = 66

    FR710: 60% × 58.8 (est.) + 40% × 33.7 = 49

    No road tests of snow for Turanza ER300. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.32).

    No road tests of snow for FR710. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.32).

  4. 64

    Comfort

    Turanza ER300 +22
    42
    Why this score
    SourceTuranza ER300FR710
    Professional tests (TWG score)≈ 67 (est.)≈ 61 (est.)
    Reviews found online6229

    Turanza ER300: 40% × 67.3 (est.) + 60% × 61.9 = 64

    FR710: 40% × 60.7 (est.) + 60% × 29.1 = 42

    No road tests of comfort for Turanza ER300. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.20).

    No road tests of comfort for FR710. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.20).

  5. 68

    Noise

    Turanza ER300 +8
    60
    Why this score
    SourceTuranza ER300FR710
    Professional tests (TWG score)≈ 66 (est.)≈ 66 (est.)
    Reviews found online7050

    Turanza ER300: 60% × 66.4 (est.) + 40% × 70.3 = 68

    FR710: 60% × 66.4 (est.) + 40% × 49.9 = 60

    No road tests of noise for Turanza ER300 or FR710. The test half is the tested tires’ average (66): owners’ noise ratings barely follow the road tests.

  6. 68

    Treadwear

    Turanza ER300 +20
    48
    Why this score
    SourceTuranza ER300FR710
    Professional tests (TWG score)≈ 68 (est.)≈ 56 (est.)
    Reviews found online7037

    Turanza ER300: 60% × 67.6 (est.) + 40% × 69.6 = 68

    FR710: 60% × 55.7 (est.) + 40% × 36.7 = 48

    No road tests of treadwear for Turanza ER300. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.36).

    No road tests of treadwear for FR710. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.36).

  7. 64

    Handling (owners)

    No comparison
    –
    Why this score
    SourceTuranza ER300FR710
    Reviews found online64–
Scores at a glance
CategoryBridgestone Turanza ER300Firestone FR710
Relative Score 68 47
Dry 68 43
Wet 70 47
Snow 66 49
Comfort 64 42
Noise 68 60
Treadwear 68 48
Handling (owners) 64 –

Higher is better. The Relative Score follows your weights below; category scores do not change.

Weight the categories that matter to you

Wet grip starts at “Important”. Treadwear starts at “Neutral” here: road tests measured it for at most one of the two tires, so it rests on owner reviews. Move the sliders and the scores update instantly.

Important
NotLessNeutralImportantMost
Important
NotLessNeutralImportantMost
Neutral
NotLessNeutralImportantMost
Less important
NotLessNeutralImportantMost
Less important
NotLessNeutralImportantMost
Neutral
NotLessNeutralImportantMost
Less important
NotLessNeutralImportantMost

Only one of the two tires has a score here, so this weight changes nothing in the head-to-head.

Recomputed
Headline score
± 8

Turanza ER300

± 8

FR710

Only categories both tires have data for count toward the headline score.

Pros, cons & observations

Themes extracted from owner reviews found online — not the opinion of TireWheelGuide.

Tire A Turanza ER300

Pros

  • Exceptional tread life and longevity
  • Reliable dry and wet grip when relatively new
  • Stable, predictable highway handling and straight-line tracking

Cons

  • High road noise and noticeable tire roar, especially on coarser asphalt
  • Firm, sometimes harsh ride quality with stiff sidewalls
  • Deterioration of wet grip and increased ABS/TCS activation as the tread wears down
All owner themes in the Turanza ER300 review

Tire B FR710

Not enough owner reviews yet to extract themes.

Specs side by side

Attribute A · Bridgestone Turanza ER300 B · Firestone FR710
CategorySummerAll-Season tire
Vehicle typePassenger Car / CrossoverPassenger Car / Crossover
Sizes available234
Rim diameters14″ – 19″15″ – 18″
Tread depth9/32″11/32″
UTQG320 A A560 A B
Treadwear warranty—65,000 mi
SidewallBlackwallBlackwall
Max pressure—44 psi
Sizes in common00

Which one should you actually buy?

Bridgestone Turanza ER300

Firestone FR710

Winner: Bridgestone Turanza ER300 — better dry, wet and comfort. It leads or ties in every category we score.

Pick tire A You want the most grip on dry roads

Bridgestone Turanza ER300 scores 68 vs 43 on dry.

Pick tire A Your priority is wet-weather safety

Bridgestone Turanza ER300 scores 70 vs 47 on wet.

Pick tire A You want the most comfortable ride

Bridgestone Turanza ER300 scores 64 vs 42 on comfort.

Pick tire A You want the longest tread life

Bridgestone Turanza ER300 scores 68 vs 48 on treadwear.

Tire A · Bridgestone Turanza ER300
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Tire B · Firestone FR710
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Turanza ER300 or FR710?

Which is better in the wet, Turanza ER300 or FR710?

Bridgestone Turanza ER300, 70 vs 47 on our wet score.

Which grips better on dry roads, Turanza ER300 or FR710?

Bridgestone Turanza ER300, 68 vs 43 on our dry score.

Which is better in snow, Turanza ER300 or FR710?

Bridgestone Turanza ER300, 66 vs 49 on our snow score.

Which is quieter, Turanza ER300 or FR710?

Bridgestone Turanza ER300, 68 vs 60 on our noise score.

Which is more comfortable, Turanza ER300 or FR710?

Bridgestone Turanza ER300, 64 vs 42 on our comfort score.

Which lasts longer, Turanza ER300 or FR710?

Bridgestone Turanza ER300, 68 vs 48 on our treadwear score.

How do we compare tires?

Every category score blends two independent signals. 60% comes from professional tire tests (braking distances, lap times, noise measurements), each result compared with every other tire in the same test and newer tests counting more. 40% comes from owner reviews found online, adjusted for how generously each site rates. Both use one scale: the average tested tire gets 70, the best 100. When a tire has only one of the two, the missing half is estimated from the other and the score stays closer to average; with no road test and fewer than five owner reviews it gets no score yet.

Handling is the exception: road tests measure it inside the dry and wet scores, so its own row comes from owner ratings only and starts as less important.

Community buzz from Reddit and forums is shown for context only — it never changes the score. Full methodology