Head-to-head Updated

Michelin Latitude Tour vs Toyo A23 — Compared

Relative Score (0–100): the weighted average of the categories below, each 60% road tests and 40% owner reviews. Based on 0 + 0 road tests and 9 + 11 owner reviews. How we score

Latitude Tour is ahead, 67–56

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Toyo A23
Tire BToyo

A23

All Season

Provisional

Tests – · none yet Owners 50 · 11 reviews

Category by category

Relative Score per category, 0–100. Open “Why this score” for the tests and owner ratings behind it.

  1. 69

    Dry

    Latitude Tour +11
    58
    Why this score
    SourceLatitude TourA23
    Professional tests (TWG score)≈ 68 (est.)≈ 61 (est.)
    Reviews found online7052

    Latitude Tour: 60% × 68.4 (est.) + 40% × 69.5 = 69

    A23: 60% × 61.4 (est.) + 40% × 51.9 = 58

    No road tests of dry for Latitude Tour. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.40).

    No road tests of dry for A23. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.40).

  2. 70

    Wet

    Latitude Tour +13
    57
    Why this score
    SourceLatitude TourA23
    Professional tests (TWG score)≈ 70 (est.)≈ 60 (est.)
    Reviews found online7053

    Latitude Tour: 60% × 69.6 (est.) + 40% × 69.5 = 70

    A23: 60% × 60.3 (est.) + 40% × 52.8 = 57

    No road tests of wet for Latitude Tour. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.56).

    No road tests of wet for A23. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.56).

  3. 66

    Snow

    Latitude Tour +10
    56
    Why this score
    SourceLatitude TourA23
    Professional tests (TWG score)≈ 68 (est.)≈ 62 (est.)
    Reviews found online6348

    Latitude Tour: 60% × 67.5 (est.) + 40% × 62.8 = 66

    A23: 60% × 62.5 (est.) + 40% × 47.5 = 56

    No road tests of snow for Latitude Tour. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.33).

    No road tests of snow for A23. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.33).

  4. 66

    Comfort

    Latitude Tour +7
    59
    Why this score
    SourceLatitude TourA23
    Professional tests (TWG score)≈ 68 (est.)≈ 66 (est.)
    Reviews found online6448

    Latitude Tour: 60% × 68.2 (est.) + 40% × 63.8 = 66

    A23: 60% × 65.5 (est.) + 40% × 48.3 = 59

    No road tests of comfort for Latitude Tour or A23. The test half is the tested tires’ average (69): owners’ comfort ratings barely follow the road tests.

  5. 65

    Treadwear

    Latitude Tour +11
    54
    Why this score
    SourceLatitude TourA23
    Professional tests (TWG score)≈ 65 (est.)≈ 59 (est.)
    Reviews found online6446

    Latitude Tour: 60% × 65.2 (est.) + 40% × 64.3 = 65

    A23: 60% × 59.5 (est.) + 40% × 45.6 = 54

    No road tests of treadwear for Latitude Tour. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.31).

    No road tests of treadwear for A23. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.31).

  6. 62

    Handling (owners)

    Latitude Tour +13
    49
    Why this score
    SourceLatitude TourA23
    Reviews found online6249
Scores at a glance
Michelin Latitude Tour vs Toyo A23: scores by category (0–100)
CategoryMichelin Latitude TourToyo A23
Relative Score 67 56
Dry 69 58
Wet 70 57
Snow 66 56
Comfort 66 59
Treadwear 65 54
Handling (owners) 62 49

Higher is better. The Relative Score follows your weights below; category scores do not change.

Weight the categories that matter to you

Wet grip starts at “Important”. Treadwear starts at “Neutral” here: road tests measured it for at most one of the two tires, so it rests on owner reviews. Move the sliders and the scores update instantly.

Important
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Neutral
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Neutral
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Recomputed
Headline score

Latitude Tour

A23

Pros, cons & observations

Themes extracted from owner reviews found online — not the opinion of TireWheelGuide.

Tire A Latitude Tour

Pros

  • Exceptional tread longevity and durability
  • Very low road noise levels
  • Smooth and comfortable ride quality

Cons

  • Stiff ride characteristics, particularly in colder temperatures
  • Inconsistent tread wear patterns, including premature flaking
  • Limited performance in true winter conditions despite M+S rating
All owner themes in the Latitude Tour review

Tire B A23

Pros

  • Solid grip and stability in dry conditions and on the highway
  • Capable off-road and in muddy tracks for 4x4 vehicles
  • Reasonable comfort and low road noise for some drivers

Cons

  • Dangerous and slippery performance on wet surfaces and roundabouts
  • Disappointing tread life and rapid wear reported by multiple users
  • High road noise noted by some drivers
All owner themes in the A23 review

Specs side by side

Attribute A · Michelin Latitude Tour B · Toyo A23
CategoryAll SeasonAll Season
Vehicle typeSUV and 4x4Passenger Car / Crossover

Which one should you actually buy?

Michelin Latitude Tour

Toyo A23

Winner: Michelin Latitude Tour — better wet, handling and dry. It leads or ties in every category we score. Michelin Latitude Tour rests on little evidence so far (0 tests, 9 reviews), so read this result as provisional. Toyo A23 rests on little evidence so far (0 tests, 11 reviews), so read this result as provisional.

Pick tire A Your priority is wet-weather safety

Michelin Latitude Tour scores 70 vs 57 on wet.

Pick tire A You enjoy sharp, responsive handling

Michelin Latitude Tour scores 62 vs 49 on handling.

Pick tire A You want the most grip on dry roads

Michelin Latitude Tour scores 69 vs 58 on dry.

Pick tire A You want the longest tread life

Michelin Latitude Tour scores 65 vs 54 on treadwear.

Tire A · Michelin Latitude Tour
Tire B · Toyo A23

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Latitude Tour or A23?

Which is better in the wet, Latitude Tour or A23?

Michelin Latitude Tour, 70 vs 57 on our wet score.

Which grips better on dry roads, Latitude Tour or A23?

Michelin Latitude Tour, 69 vs 58 on our dry score.

Which is better in snow, Latitude Tour or A23?

Michelin Latitude Tour, 66 vs 56 on our snow score.

Which is more comfortable, Latitude Tour or A23?

Michelin Latitude Tour, 66 vs 59 on our comfort score.

Which lasts longer, Latitude Tour or A23?

Michelin Latitude Tour, 65 vs 54 on our treadwear score.

How do we compare tires?

Every category score blends two independent signals. 60% comes from professional tire tests (braking distances, lap times, noise measurements), each result compared with every other tire in the same test and newer tests counting more. 40% comes from owner reviews found online, adjusted for how generously each site rates. Both use one scale: the average tested tire gets 70, the best 100. When a tire has only one of the two, the missing half is estimated from the other and the score stays closer to average; with no road test and fewer than five owner reviews it gets no score yet.

Handling is the exception: road tests measure it inside the dry and wet scores, so its own row comes from owner ratings only and starts as less important.

Community buzz from Reddit and forums is shown for context only — it never changes the score. Full methodology