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Head-to-head Updated

Michelin Latitude Tour vs Yokohama Advan Sport AS — Compared

Relative Score (0–100): 60% professional tests, 40% owner reviews.

Latitude Tour is ahead, 67–62

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Category by category

Relative Score per category, 0–100. Open “Why this score” for the tests and owner ratings behind it.

  1. 69

    Dry

    Latitude Tour +18
    51
    Why this score
    SourceLatitude TourAdvan Sport AS
    Professional tests (TWG score)≈ 68 (est.)42
    Reviews found online6964

    Latitude Tour: 60% × 68.2 (est.) + 40% × 69.3 = 69

    Advan Sport AS: 60% × 42.3 + 40% × 64.2 = 51

    No road tests of dry for Latitude Tour. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.40).

  2. 69

    Wet

    Latitude Tour +8
    61
    Why this score
    SourceLatitude TourAdvan Sport AS
    Professional tests (TWG score)≈ 70 (est.)57
    Reviews found online6968

    Latitude Tour: 60% × 69.5 (est.) + 40% × 69.4 = 69

    Advan Sport AS: 60% × 57 + 40% × 67.5 = 61

    No road tests of wet for Latitude Tour. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.56).

  3. 66

    Snow

    Latitude Tour +8
    58
    Why this score
    SourceLatitude TourAdvan Sport AS
    Professional tests (TWG score)≈ 68 (est.)≈ 63 (est.)
    Reviews found online6350

    Latitude Tour: 60% × 67.5 (est.) + 40% × 62.8 = 66

    Advan Sport AS: 60% × 63.2 (est.) + 40% × 49.6 = 58

    No road tests of snow for Latitude Tour. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.33).

    No road tests of snow for Advan Sport AS. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.33).

  4. 66

    Comfort

    Latitude Tour +1
    65
    Why this score
    SourceLatitude TourAdvan Sport AS
    Professional tests (TWG score)≈ 68 (est.)62
    Reviews found online6468

    Latitude Tour: 60% × 68.2 (est.) + 40% × 63.8 = 66

    Advan Sport AS: 60% × 62.4 + 40% × 67.9 = 65

    No road tests of comfort for Latitude Tour. The test half is the tested tires’ average (69): owners’ comfort ratings barely follow the road tests.

  5. –

    Noise

    No comparison
    70
    Why this score
    SourceLatitude TourAdvan Sport AS
    Professional tests (TWG score)–72
    Reviews found online–67

    Advan Sport AS: 60% × 72.4 + 40% × 66.6 = 70

  6. 65

    Treadwear

    Advan Sport AS +8
    73
    Why this score
    SourceLatitude TourAdvan Sport AS
    Professional tests (TWG score)≈ 65 (est.)79
    Reviews found online6464

    Latitude Tour: 60% × 65.2 (est.) + 40% × 64.3 = 65

    Advan Sport AS: 60% × 78.6 + 40% × 63.7 = 73

    No road tests of treadwear for Latitude Tour. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.31).

  7. 62

    Handling

    Advan Sport AS +4
    66
    Why this score
    SourceLatitude TourAdvan Sport AS
    Reviews found online6266
Scores at a glance
CategoryMichelin Latitude TourYokohama Advan Sport AS
Relative Score 67 62
Dry 69 51
Wet 69 61
Snow 66 58
Comfort 66 65
Noise – 70
Treadwear 65 73
Handling 62 66

Higher is better. The Relative Score follows your weights below; category scores do not change.

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Recomputed
Headline score

Latitude Tour

Advan Sport AS

Only categories both tires have data for count toward the headline score.

Pros, cons & observations

Themes extracted from owner reviews found online — not the opinion of TireWheelGuide.

Tire A Latitude Tour

Pros

  • Exceptional tread longevity and durability
  • Very low road noise levels
  • Smooth and comfortable ride quality

Cons

  • Stiff ride characteristics, particularly in colder temperatures
  • Inconsistent tread wear patterns, including premature flaking
  • Limited performance in true winter conditions despite M+S rating
All owner themes in the Latitude Tour review

Tire B Advan Sport AS

Pros

  • Quiet and comfortable highway ride
  • Good overall traction in wet and dry conditions
  • Excellent value for the money compared to premium competitors

Cons

  • Potential road force balancing issues reported by some users
  • Some enthusiasts feel ultimate performance capability is lacking
  • Tread life remains largely unproven in early-mileage reviews
All owner themes in the Advan Sport AS review

Specs side by side

Attribute A · Michelin Latitude Tour B · Yokohama Advan Sport AS
CategoryAll SeasonAll-Season tire
Vehicle typeSUV and 4x4Passenger Car / Crossover
Tread depth—11/32″
UTQG—440 A A
Treadwear warranty—50,000 mi
Sidewall—Blackwall
Max pressure—50 psi

Which one should you actually buy?

Michelin Latitude Tour

Yokohama Advan Sport AS

Winner: Michelin Latitude Tour — better dry, wet and snow. Pick the Yokohama Advan Sport AS if treadwear and handling matter most to you.

Pick tire A You want the most grip on dry roads

Michelin Latitude Tour scores 69 vs 51 on dry.

Pick tire A Your priority is wet-weather safety

Michelin Latitude Tour scores 69 vs 61 on wet.

Pick tire A You drive through snowy winters

Michelin Latitude Tour scores 66 vs 58 on snow.

Pick tire B You want the longest tread life

Yokohama Advan Sport AS scores 73 vs 65 on treadwear.

Tire A · Michelin Latitude Tour
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Tire B · Yokohama Advan Sport AS
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How do we compare tires?

Every category score blends two independent signals. 60% comes from professional tire tests (braking distances, lap times, noise measurements), each result compared with every other tire in the same test and newer tests counting more. 40% comes from owner reviews found online, adjusted for how generously each site rates. Both use one scale: the average tested tire gets 70, the best 100. When a tire has only one of the two, the missing half is estimated from the other and the score stays closer to average; with no road test and fewer than five owner reviews it gets no score yet.

Community buzz from Reddit and forums is shown for context only — it never changes the score.

67

Leads

Latitude Tour

Amazon