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Head-to-head Updated

Bridgestone Turanza ER300 vs Yokohama ADVAN Sport — Compared

Relative Score (0–100): the weighted average of the categories below, each 60% road tests and 40% owner reviews (comfort 40/60). Based on 0 + 0 road tests and 199 + 46 owner reviews. How we score

Turanza ER300 is ahead, 68–53

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Category by category

Relative Score per category, 0–100. Open “Why this score” for the tests and owner ratings behind it.

  1. 68

    Dry

    Turanza ER300 +13
    55
    Why this score
    SourceTuranza ER300ADVAN Sport
    Professional tests (TWG score)≈ 68 (est.)≈ 59 (est.)
    Reviews found online6848

    Turanza ER300: 60% × 68.2 (est.) + 40% × 68.3 = 68

    ADVAN Sport: 60% × 59.5 (est.) + 40% × 47.6 = 55

    No road tests of dry for Turanza ER300. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.42).

    No road tests of dry for ADVAN Sport. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.42).

  2. 70

    Wet

    Turanza ER300 +12
    58
    Why this score
    SourceTuranza ER300ADVAN Sport
    Professional tests (TWG score)≈ 70 (est.)≈ 61 (est.)
    Reviews found online7054

    Turanza ER300: 60% × 70.1 (est.) + 40% × 69.6 = 70

    ADVAN Sport: 60% × 61.3 (est.) + 40% × 53.6 = 58

    No road tests of wet for Turanza ER300. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.55).

    No road tests of wet for ADVAN Sport. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.55).

  3. 66

    Snow

    Turanza ER300 +6
    60
    Why this score
    SourceTuranza ER300ADVAN Sport
    Professional tests (TWG score)≈ 68 (est.)≈ 64 (est.)
    Reviews found online6353

    Turanza ER300: 60% × 67.8 (est.) + 40% × 62.9 = 66

    ADVAN Sport: 60% × 64.3 (est.) + 40% × 53.4 = 60

    No road tests of snow for Turanza ER300. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.37).

    No road tests of snow for ADVAN Sport. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.37).

  4. 65

    Comfort

    Turanza ER300 +20
    45
    Why this score
    SourceTuranza ER300ADVAN Sport
    Professional tests (TWG score)≈ 68 (est.)≈ 63 (est.)
    Reviews found online6334

    Turanza ER300: 40% × 67.9 (est.) + 60% × 62.5 = 65

    ADVAN Sport: 40% × 62.7 (est.) + 60% × 33.9 = 45

    No road tests of comfort for Turanza ER300 or ADVAN Sport. The test half is the tested tires’ average (69): owners’ comfort ratings barely follow the road tests.

  5. 68

    Noise

    Turanza ER300 +7
    61
    Why this score
    SourceTuranza ER300ADVAN Sport
    Professional tests (TWG score)≈ 67 (est.)≈ 67 (est.)
    Reviews found online7052

    Turanza ER300: 60% × 66.6 (est.) + 40% × 70.4 = 68

    ADVAN Sport: 60% × 66.6 (est.) + 40% × 52.1 = 61

    No road tests of noise for Turanza ER300 or ADVAN Sport. The test half is the tested tires’ average (67): owners’ noise ratings barely follow the road tests.

  6. 68

    Treadwear

    Turanza ER300 +27
    41
    Why this score
    SourceTuranza ER300ADVAN Sport
    Professional tests (TWG score)≈ 67 (est.)≈ 52 (est.)
    Reviews found online6925

    Turanza ER300: 60% × 67.3 (est.) + 40% × 69.4 = 68

    ADVAN Sport: 60% × 51.6 (est.) + 40% × 24.9 = 41

    No road tests of treadwear for Turanza ER300. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.35).

    No road tests of treadwear for ADVAN Sport. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.35).

  7. 65

    Handling (owners)

    Turanza ER300 +20
    45
    Why this score
    SourceTuranza ER300ADVAN Sport
    Reviews found online6545
Scores at a glance
CategoryBridgestone Turanza ER300Yokohama ADVAN Sport
Relative Score 68 53
Dry 68 55
Wet 70 58
Snow 66 60
Comfort 65 45
Noise 68 61
Treadwear 68 41
Handling (owners) 65 45

Higher is better. The Relative Score follows your weights below; category scores do not change.

Weight the categories that matter to you

Wet grip starts at “Important”. Treadwear starts at “Neutral” here: road tests measured it for at most one of the two tires, so it rests on owner reviews. Move the sliders and the scores update instantly.

Important
NotLessNeutralImportantMost
Important
NotLessNeutralImportantMost
Neutral
NotLessNeutralImportantMost
Less important
NotLessNeutralImportantMost
Less important
NotLessNeutralImportantMost
Neutral
NotLessNeutralImportantMost
Less important
NotLessNeutralImportantMost
Recomputed
Headline score
± 7

Turanza ER300

± 8

ADVAN Sport

The professional test results behind the scores

Per discipline: the average % of the best tire over every test both tires were in, and how many of those tests each one won. “Different tests” rows compare results from separate tests.

DisciplineCategoryTuranza ER300ADVAN SportΔHead-to-head
Also published by the testers (not in the score)
Overall Ranking Overall #2/6 2010 Autocar Tyre Test - FWD #26/44 2012 Autobild 50 Tyre Braking Test – Different tests

Pros, cons & observations

Themes extracted from owner reviews found online — not the opinion of TireWheelGuide.

Tire A Turanza ER300

Pros

  • Exceptional tread life and longevity
  • Reliable dry and wet grip when relatively new
  • Stable, predictable highway handling and straight-line tracking

Cons

  • High road noise and noticeable tire roar, especially on coarser asphalt
  • Firm, sometimes harsh ride quality with stiff sidewalls
  • Deterioration of wet grip and increased ABS/TCS activation as the tread wears down
All owner themes in the Turanza ER300 review

Tire B ADVAN Sport

Pros

  • Exceptional dry grip and handling performance
  • Precise steering response and excellent road feedback
  • Predictable behavior when pushed near the limit

Cons

  • Unacceptably high and intrusive road noise
  • Very rapid tread wear with many reporting early replacement under 10,000 miles
  • Stiff, harsh ride quality
All owner themes in the ADVAN Sport review

Specs side by side

Attribute A · Bridgestone Turanza ER300 B · Yokohama ADVAN Sport
CategorySummerSummer
Vehicle typePassenger Car / CrossoverPassenger Car / Crossover
Sizes available233
Rim diameters14″ – 19″19″ – 20″
Tread depth9/32″10/32″
UTQG320 A A180 A A
SidewallBlackwallBlackwall
Max pressure—50 psi
Sizes in common00

Which one should you actually buy?

Bridgestone Turanza ER300

Yokohama ADVAN Sport

Winner: Bridgestone Turanza ER300 — better treadwear, comfort and handling. It leads or ties in every category we score.

Pick tire A You want the longest tread life

Bridgestone Turanza ER300 scores 68 vs 41 on treadwear.

Pick tire A You want the most comfortable ride

Bridgestone Turanza ER300 scores 65 vs 45 on comfort.

Pick tire A You enjoy sharp, responsive handling

Bridgestone Turanza ER300 scores 65 vs 45 on handling.

Pick tire A You want the most grip on dry roads

Bridgestone Turanza ER300 scores 68 vs 55 on dry.

Tire A · Bridgestone Turanza ER300
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Tire B · Yokohama ADVAN Sport
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Turanza ER300 or ADVAN Sport?

Which is better in the wet, Turanza ER300 or ADVAN Sport?

Bridgestone Turanza ER300, 70 vs 58 on our wet score.

Which grips better on dry roads, Turanza ER300 or ADVAN Sport?

Bridgestone Turanza ER300, 68 vs 55 on our dry score.

Which is better in snow, Turanza ER300 or ADVAN Sport?

Bridgestone Turanza ER300, 66 vs 60 on our snow score.

Which is quieter, Turanza ER300 or ADVAN Sport?

Bridgestone Turanza ER300, 68 vs 61 on our noise score.

Which is more comfortable, Turanza ER300 or ADVAN Sport?

Bridgestone Turanza ER300, 65 vs 45 on our comfort score.

Which lasts longer, Turanza ER300 or ADVAN Sport?

Bridgestone Turanza ER300, 68 vs 41 on our treadwear score.

How do we compare tires?

Every category score blends two independent signals. 60% comes from professional tire tests (braking distances, lap times, noise measurements), each result compared with every other tire in the same test and newer tests counting more. 40% comes from owner reviews found online, adjusted for how generously each site rates. Both use one scale: the average tested tire gets 70, the best 100. When a tire has only one of the two, the missing half is estimated from the other and the score stays closer to average; with no road test and fewer than five owner reviews it gets no score yet.

Handling is the exception: road tests measure it inside the dry and wet scores, so its own row comes from owner ratings only and starts as less important.

Community buzz from Reddit and forums is shown for context only — it never changes the score. Full methodology