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Head-to-head Updated

Yokohama ADVAN Sport vs Bridgestone Turanza ER300 — Compared

Relative Score (0–100): the weighted average of the categories below, each 60% road tests and 40% owner reviews (comfort 40/60). Based on 0 + 0 road tests and 46 + 199 owner reviews. How we score

Turanza ER300 is ahead, 68–53

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Category by category

Relative Score per category, 0–100. Open “Why this score” for the tests and owner ratings behind it.

  1. 55

    Dry

    Turanza ER300 +13
    68
    Why this score
    SourceADVAN SportTuranza ER300
    Professional tests (TWG score)≈ 59 (est.)≈ 68 (est.)
    Reviews found online4868

    ADVAN Sport: 60% × 59.5 (est.) + 40% × 47.6 = 55

    Turanza ER300: 60% × 68.2 (est.) + 40% × 68.3 = 68

    No road tests of dry for ADVAN Sport. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.42).

    No road tests of dry for Turanza ER300. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.42).

  2. 58

    Wet

    Turanza ER300 +12
    70
    Why this score
    SourceADVAN SportTuranza ER300
    Professional tests (TWG score)≈ 61 (est.)≈ 70 (est.)
    Reviews found online5470

    ADVAN Sport: 60% × 61.3 (est.) + 40% × 53.6 = 58

    Turanza ER300: 60% × 70.1 (est.) + 40% × 69.6 = 70

    No road tests of wet for ADVAN Sport. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.55).

    No road tests of wet for Turanza ER300. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.55).

  3. 60

    Snow

    Turanza ER300 +6
    66
    Why this score
    SourceADVAN SportTuranza ER300
    Professional tests (TWG score)≈ 64 (est.)≈ 68 (est.)
    Reviews found online5363

    ADVAN Sport: 60% × 64.3 (est.) + 40% × 53.4 = 60

    Turanza ER300: 60% × 67.8 (est.) + 40% × 62.9 = 66

    No road tests of snow for ADVAN Sport. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.37).

    No road tests of snow for Turanza ER300. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.37).

  4. 45

    Comfort

    Turanza ER300 +20
    65
    Why this score
    SourceADVAN SportTuranza ER300
    Professional tests (TWG score)≈ 63 (est.)≈ 68 (est.)
    Reviews found online3463

    ADVAN Sport: 40% × 62.7 (est.) + 60% × 33.9 = 45

    Turanza ER300: 40% × 67.9 (est.) + 60% × 62.5 = 65

    No road tests of comfort for ADVAN Sport or Turanza ER300. The test half is the tested tires’ average (69): owners’ comfort ratings barely follow the road tests.

  5. 61

    Noise

    Turanza ER300 +7
    68
    Why this score
    SourceADVAN SportTuranza ER300
    Professional tests (TWG score)≈ 67 (est.)≈ 67 (est.)
    Reviews found online5270

    ADVAN Sport: 60% × 66.6 (est.) + 40% × 52.1 = 61

    Turanza ER300: 60% × 66.6 (est.) + 40% × 70.4 = 68

    No road tests of noise for ADVAN Sport or Turanza ER300. The test half is the tested tires’ average (67): owners’ noise ratings barely follow the road tests.

  6. 41

    Treadwear

    Turanza ER300 +27
    68
    Why this score
    SourceADVAN SportTuranza ER300
    Professional tests (TWG score)≈ 52 (est.)≈ 67 (est.)
    Reviews found online2569

    ADVAN Sport: 60% × 51.6 (est.) + 40% × 24.9 = 41

    Turanza ER300: 60% × 67.3 (est.) + 40% × 69.4 = 68

    No road tests of treadwear for ADVAN Sport. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.35).

    No road tests of treadwear for Turanza ER300. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.35).

  7. 45

    Handling (owners)

    Turanza ER300 +20
    65
    Why this score
    SourceADVAN SportTuranza ER300
    Reviews found online4565
Scores at a glance
CategoryYokohama ADVAN SportBridgestone Turanza ER300
Relative Score 53 68
Dry 55 68
Wet 58 70
Snow 60 66
Comfort 45 65
Noise 61 68
Treadwear 41 68
Handling (owners) 45 65

Higher is better. The Relative Score follows your weights below; category scores do not change.

Weight the categories that matter to you

Wet grip starts at “Important”. Treadwear starts at “Neutral” here: road tests measured it for at most one of the two tires, so it rests on owner reviews. Move the sliders and the scores update instantly.

Important
NotLessNeutralImportantMost
Important
NotLessNeutralImportantMost
Neutral
NotLessNeutralImportantMost
Less important
NotLessNeutralImportantMost
Less important
NotLessNeutralImportantMost
Neutral
NotLessNeutralImportantMost
Less important
NotLessNeutralImportantMost
Recomputed
Headline score
± 8

ADVAN Sport

± 7

Turanza ER300

The professional test results behind the scores

Per discipline: the average % of the best tire over every test both tires were in, and how many of those tests each one won. “Different tests” rows compare results from separate tests.

DisciplineCategoryADVAN SportTuranza ER300ΔHead-to-head
Also published by the testers (not in the score)
Overall Ranking Overall #26/44 2012 Autobild 50 Tyre Braking Test #2/6 2010 Autocar Tyre Test - FWD – Different tests

Pros, cons & observations

Themes extracted from owner reviews found online — not the opinion of TireWheelGuide.

Tire A ADVAN Sport

Pros

  • Exceptional dry grip and handling performance
  • Precise steering response and excellent road feedback
  • Predictable behavior when pushed near the limit

Cons

  • Unacceptably high and intrusive road noise
  • Very rapid tread wear with many reporting early replacement under 10,000 miles
  • Stiff, harsh ride quality
All owner themes in the ADVAN Sport review

Tire B Turanza ER300

Pros

  • Exceptional tread life and longevity
  • Reliable dry and wet grip when relatively new
  • Stable, predictable highway handling and straight-line tracking

Cons

  • High road noise and noticeable tire roar, especially on coarser asphalt
  • Firm, sometimes harsh ride quality with stiff sidewalls
  • Deterioration of wet grip and increased ABS/TCS activation as the tread wears down
All owner themes in the Turanza ER300 review

Specs side by side

Attribute A · Yokohama ADVAN Sport B · Bridgestone Turanza ER300
CategorySummerSummer
Vehicle typePassenger Car / CrossoverPassenger Car / Crossover
Sizes available323
Rim diameters19″ – 20″14″ – 19″
Tread depth10/32″9/32″
UTQG180 A A320 A A
SidewallBlackwallBlackwall
Max pressure50 psi—
Sizes in common00

Which one should you actually buy?

Yokohama ADVAN Sport

Bridgestone Turanza ER300

Winner: Bridgestone Turanza ER300 — better treadwear, comfort and handling. It leads or ties in every category we score.

Pick tire B You want the longest tread life

Bridgestone Turanza ER300 scores 68 vs 41 on treadwear.

Pick tire B You want the most comfortable ride

Bridgestone Turanza ER300 scores 65 vs 45 on comfort.

Pick tire B You enjoy sharp, responsive handling

Bridgestone Turanza ER300 scores 65 vs 45 on handling.

Pick tire B You want the most grip on dry roads

Bridgestone Turanza ER300 scores 68 vs 55 on dry.

Tire A · Yokohama ADVAN Sport
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Tire B · Bridgestone Turanza ER300
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ADVAN Sport or Turanza ER300?

Which is better in the wet, ADVAN Sport or Turanza ER300?

Bridgestone Turanza ER300, 70 vs 58 on our wet score.

Which grips better on dry roads, ADVAN Sport or Turanza ER300?

Bridgestone Turanza ER300, 68 vs 55 on our dry score.

Which is better in snow, ADVAN Sport or Turanza ER300?

Bridgestone Turanza ER300, 66 vs 60 on our snow score.

Which is quieter, ADVAN Sport or Turanza ER300?

Bridgestone Turanza ER300, 68 vs 61 on our noise score.

Which is more comfortable, ADVAN Sport or Turanza ER300?

Bridgestone Turanza ER300, 65 vs 45 on our comfort score.

Which lasts longer, ADVAN Sport or Turanza ER300?

Bridgestone Turanza ER300, 68 vs 41 on our treadwear score.

How do we compare tires?

Every category score blends two independent signals. 60% comes from professional tire tests (braking distances, lap times, noise measurements), each result compared with every other tire in the same test and newer tests counting more. 40% comes from owner reviews found online, adjusted for how generously each site rates. Both use one scale: the average tested tire gets 70, the best 100. When a tire has only one of the two, the missing half is estimated from the other and the score stays closer to average; with no road test and fewer than five owner reviews it gets no score yet.

Handling is the exception: road tests measure it inside the dry and wet scores, so its own row comes from owner ratings only and starts as less important.

Community buzz from Reddit and forums is shown for context only — it never changes the score. Full methodology