tirewheelguide
Head-to-head Updated

BFGoodrich Urban Terrain T/A vs Michelin Latitude Cross — Compared

Relative Score (0–100): the weighted average of the categories below, each 60% road tests and 40% owner reviews (comfort 40/60). Based on 0 + 0 road tests and 20 + 63 owner reviews. How we score

Too close to call: Urban Terrain T/A and Latitude Cross are level at 74.

Check price on Amazon · Urban Terrain T/A Check price on Amazon · Latitude Cross
Add your size for an exact match
/R

Both Amazon links then search this exact size.

TireWheelGuide may earn a commission from purchases made through these links.

Category by category

Relative Score per category, 0–100. Open “Why this score” for the tests and owner ratings behind it.

  1. 74

    Dry

    Urban Terrain T/A +1
    73
    Why this score
    SourceUrban Terrain T/ALatitude Cross
    Professional tests (TWG score)≈ 72 (est.)≈ 71 (est.)
    Reviews found online7775

    Urban Terrain T/A: 60% × 71.7 (est.) + 40% × 77 = 74

    Latitude Cross: 60% × 71 (est.) + 40% × 75.2 = 73

    No road tests of dry for Urban Terrain T/A. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.42).

    No road tests of dry for Latitude Cross. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.42).

  2. 76

    Wet

    Latitude Cross +1
    77
    Why this score
    SourceUrban Terrain T/ALatitude Cross
    Professional tests (TWG score)≈ 75 (est.)≈ 76 (est.)
    Reviews found online7979

    Urban Terrain T/A: 60% × 75.1 (est.) + 40% × 78.6 = 76

    Latitude Cross: 60% × 75.5 (est.) + 40% × 79.4 = 77

    No road tests of wet for Urban Terrain T/A. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.55).

    No road tests of wet for Latitude Cross. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.55).

  3. 70

    Snow

    Level
    70
    Why this score
    SourceUrban Terrain T/ALatitude Cross
    Professional tests (TWG score)≈ 70 (est.)≈ 70 (est.)
    Reviews found online7070

    Urban Terrain T/A: 60% × 70.2 (est.) + 40% × 69.5 = 70

    Latitude Cross: 60% × 70.2 (est.) + 40% × 69.5 = 70

    No road tests of snow for Urban Terrain T/A. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.32).

    No road tests of snow for Latitude Cross. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.32).

  4. 73

    Comfort

    Urban Terrain T/A +1
    72
    Why this score
    SourceUrban Terrain T/ALatitude Cross
    Professional tests (TWG score)≈ 70 (est.)≈ 70 (est.)
    Reviews found online7573

    Urban Terrain T/A: 40% × 70.1 (est.) + 60% × 75.2 = 73

    Latitude Cross: 40% × 69.6 (est.) + 60% × 73 = 72

    No road tests of comfort for Urban Terrain T/A. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.20).

    No road tests of comfort for Latitude Cross. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.20).

  5. 75

    Treadwear

    Level
    75
    Why this score
    SourceUrban Terrain T/ALatitude Cross
    Professional tests (TWG score)≈ 71 (est.)≈ 72 (est.)
    Reviews found online8081

    Urban Terrain T/A: 60% × 71.4 (est.) + 40% × 80.2 = 75

    Latitude Cross: 60% × 71.6 (est.) + 40% × 80.7 = 75

    No road tests of treadwear for Urban Terrain T/A. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.36).

    No road tests of treadwear for Latitude Cross. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.36).

  6. 74

    Handling (owners)

    Urban Terrain T/A +2
    72
    Why this score
    SourceUrban Terrain T/ALatitude Cross
    Reviews found online7472
Scores at a glance
CategoryBFGoodrich Urban Terrain T/AMichelin Latitude Cross
Relative Score 74 74
Dry 74 73
Wet 76 77
Snow 70 70
Comfort 73 72
Treadwear 75 75
Handling (owners) 74 72

Higher is better. The Relative Score follows your weights below; category scores do not change.

Weight the categories that matter to you

Wet grip starts at “Important”. Treadwear starts at “Neutral” here: road tests measured it for at most one of the two tires, so it rests on owner reviews. Move the sliders and the scores update instantly.

Important
NotLessNeutralImportantMost
Important
NotLessNeutralImportantMost
Neutral
NotLessNeutralImportantMost
Less important
NotLessNeutralImportantMost
Neutral
NotLessNeutralImportantMost
Less important
NotLessNeutralImportantMost
Recomputed
Headline score
± 8

Urban Terrain T/A

± 7

Latitude Cross

Pros, cons & observations

Themes extracted from owner reviews found online — not the opinion of TireWheelGuide.

Tire A Urban Terrain T/A

Pros

  • Exceptional tread life and long-term durability
  • Strong grip and confidence in snow, ice, and wet conditions
  • Comfortable ride quality with good impact absorption

Cons

  • Higher road noise compared to standard highway or summer tires
  • Slight negative impact on fuel economy/rolling resistance
  • Average braking and handling performance when pushed to extremes
All owner themes in the Urban Terrain T/A review

Tire B Latitude Cross

Pros

  • Exceptional wet-weather traction and resistance to aquaplaning
  • Impressive tread life and durability over high mileage
  • Strong off-road performance on mud, gravel, and grass

Cons

  • Reports of sidewall vulnerability to sharp rocks and punctures
  • Increased fuel consumption compared to road-biased tires
  • Performance degradation and hardening of the rubber compound over long-term aging (5+ years)
All owner themes in the Latitude Cross review

Specs side by side

Attribute A · BFGoodrich Urban Terrain T/A B · Michelin Latitude Cross
CategoryAll SeasonAll Season
Vehicle typePassenger Car / CrossoverSUV and 4x4
Sizes available1834
Rim diameters15″ – 18″15″ – 18″
UTQG—320 A A
Sizes in common1515

Which one should you actually buy?

BFGoodrich Urban Terrain T/A

Michelin Latitude Cross

Too close to call: BFGoodrich Urban Terrain T/A and Michelin Latitude Cross are within 2 points overall.

Tire A · BFGoodrich Urban Terrain T/A
Check price on Amazon
Tire B · Michelin Latitude Cross
Check price on Amazon

TireWheelGuide may earn a commission from purchases made through these links.

Urban Terrain T/A or Latitude Cross?

Which is better in the wet, Urban Terrain T/A or Latitude Cross?

Neither, by our numbers: 76 vs 77 on the wet score, within 3 points.

Which grips better on dry roads, Urban Terrain T/A or Latitude Cross?

Neither, by our numbers: 74 vs 73 on the dry score, within 3 points.

Which is better in snow, Urban Terrain T/A or Latitude Cross?

Neither, by our numbers: 70 vs 70 on the snow score, within 3 points.

Which is more comfortable, Urban Terrain T/A or Latitude Cross?

Neither, by our numbers: 73 vs 72 on the comfort score, within 3 points.

Which lasts longer, Urban Terrain T/A or Latitude Cross?

Neither, by our numbers: 75 vs 75 on the treadwear score, within 3 points.

How do we compare tires?

Every category score blends two independent signals. 60% comes from professional tire tests (braking distances, lap times, noise measurements), each result compared with every other tire in the same test and newer tests counting more. 40% comes from owner reviews found online, adjusted for how generously each site rates. Both use one scale: the average tested tire gets 70, the best 100. When a tire has only one of the two, the missing half is estimated from the other and the score stays closer to average; with no road test and fewer than five owner reviews it gets no score yet.

Handling is the exception: road tests measure it inside the dry and wet scores, so its own row comes from owner ratings only and starts as less important.

Community buzz from Reddit and forums is shown for context only — it never changes the score. Full methodology