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BFGoodrich Urban Terrain T/A vs Michelin Latitude Cross — Compared

Relative Score (0–100): the weighted average of the categories below, each 60% road tests and 40% owner reviews (comfort 40/60). Based on 0 + 0 road tests and 19 + 60 owner reviews. How we score

Too close to call: Urban Terrain T/A and Latitude Cross are level at 74.

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Category by category

Relative Score per category, 0–100. Open “Why this score” for the tests and owner ratings behind it.

  1. 74

    Dry

    Urban Terrain T/A +1
    73
    Why this score
    SourceUrban Terrain T/ALatitude Cross
    Professional tests (TWG score)≈ 72 (est.)≈ 71 (est.)
    Reviews found online7776

    Urban Terrain T/A: 60% × 71.9 (est.) + 40% × 77.2 = 74

    Latitude Cross: 60% × 71.3 (est.) + 40% × 75.6 = 73

    No road tests of dry for Urban Terrain T/A. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.42).

    No road tests of dry for Latitude Cross. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.42).

  2. 76

    Wet

    Latitude Cross +2
    78
    Why this score
    SourceUrban Terrain T/ALatitude Cross
    Professional tests (TWG score)≈ 75 (est.)≈ 76 (est.)
    Reviews found online7880

    Urban Terrain T/A: 60% × 74.7 (est.) + 40% × 77.9 = 76

    Latitude Cross: 60% × 75.9 (est.) + 40% × 80.1 = 78

    No road tests of wet for Urban Terrain T/A. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.55).

    No road tests of wet for Latitude Cross. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.55).

  3. 69

    Snow

    Latitude Cross +1
    70
    Why this score
    SourceUrban Terrain T/ALatitude Cross
    Professional tests (TWG score)≈ 70 (est.)≈ 70 (est.)
    Reviews found online6869

    Urban Terrain T/A: 60% × 69.8 (est.) + 40% × 68.1 = 69

    Latitude Cross: 60% × 70.2 (est.) + 40% × 69.2 = 70

    No road tests of snow for Urban Terrain T/A. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.37).

    No road tests of snow for Latitude Cross. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.37).

  4. 73

    Comfort

    Urban Terrain T/A +1
    72
    Why this score
    SourceUrban Terrain T/ALatitude Cross
    Professional tests (TWG score)≈ 70 (est.)≈ 70 (est.)
    Reviews found online7574

    Urban Terrain T/A: 40% × 70.2 (est.) + 60% × 74.8 = 73

    Latitude Cross: 40% × 69.9 (est.) + 60% × 73.5 = 72

    No road tests of comfort for Urban Terrain T/A or Latitude Cross. The test half is the tested tires’ average (69): owners’ comfort ratings barely follow the road tests.

  5. 74

    Treadwear

    Latitude Cross +2
    76
    Why this score
    SourceUrban Terrain T/ALatitude Cross
    Professional tests (TWG score)≈ 70 (est.)≈ 72 (est.)
    Reviews found online7982

    Urban Terrain T/A: 60% × 70.4 (est.) + 40% × 78.5 = 74

    Latitude Cross: 60% × 71.5 (est.) + 40% × 81.6 = 76

    No road tests of treadwear for Urban Terrain T/A. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.35).

    No road tests of treadwear for Latitude Cross. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.35).

  6. 74

    Handling (owners)

    Urban Terrain T/A +1
    73
    Why this score
    SourceUrban Terrain T/ALatitude Cross
    Reviews found online7473
Scores at a glance
CategoryBFGoodrich Urban Terrain T/AMichelin Latitude Cross
Relative Score 74 74
Dry 74 73
Wet 76 78
Snow 69 70
Comfort 73 72
Treadwear 74 76
Handling (owners) 74 73

Higher is better. The Relative Score follows your weights below; category scores do not change.

Weight the categories that matter to you

Wet grip starts at “Important”. Treadwear starts at “Neutral” here: road tests measured it for at most one of the two tires, so it rests on owner reviews. Move the sliders and the scores update instantly.

Important
NotLessNeutralImportantMost
Important
NotLessNeutralImportantMost
Neutral
NotLessNeutralImportantMost
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Neutral
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Recomputed
Headline score
± 8

Urban Terrain T/A

± 8

Latitude Cross

Pros, cons & observations

Themes extracted from owner reviews found online — not the opinion of TireWheelGuide.

Tire A Urban Terrain T/A

Pros

  • Exceptional tread life and durability across various vehicle types.
  • Strong traction and confidence in winter conditions, including snow and slush.
  • Reliable off-road capability on loose surfaces like mud, wet grass, and gravel.

Cons

  • Higher levels of road noise compared to standard highway or OEM tires.
  • Noticeable impact on fuel efficiency for some users.
  • Not intended for high-speed, performance-oriented driving.
All owner themes in the Urban Terrain T/A review

Tire B Latitude Cross

Pros

  • Exceptional wet-weather traction and resistance to aquaplaning
  • Impressive tread life and durability over high mileage
  • Strong off-road performance on mud, gravel, and grass

Cons

  • Reports of sidewall vulnerability to sharp rocks and punctures
  • Increased fuel consumption compared to road-biased tires
  • Performance degradation and hardening of the rubber compound over long-term aging (5+ years)
All owner themes in the Latitude Cross review

Specs side by side

Attribute A · BFGoodrich Urban Terrain T/A B · Michelin Latitude Cross
CategoryAll SeasonAll Season
Vehicle typePassenger Car / CrossoverSUV and 4x4
Sizes available1834
Rim diameters15″ – 18″15″ – 18″
Sizes in common1515

Which one should you actually buy?

BFGoodrich Urban Terrain T/A

Michelin Latitude Cross

Too close to call: BFGoodrich Urban Terrain T/A and Michelin Latitude Cross are within 2 points overall. BFGoodrich Urban Terrain T/A rests on little evidence so far (0 tests, 19 reviews), so read this result as provisional.

Tire A · BFGoodrich Urban Terrain T/A
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Tire B · Michelin Latitude Cross
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Urban Terrain T/A or Latitude Cross?

Which is better in the wet, Urban Terrain T/A or Latitude Cross?

Neither, by our numbers: 76 vs 78 on the wet score, within 3 points.

Which grips better on dry roads, Urban Terrain T/A or Latitude Cross?

Neither, by our numbers: 74 vs 73 on the dry score, within 3 points.

Which is better in snow, Urban Terrain T/A or Latitude Cross?

Neither, by our numbers: 69 vs 70 on the snow score, within 3 points.

Which is more comfortable, Urban Terrain T/A or Latitude Cross?

Neither, by our numbers: 73 vs 72 on the comfort score, within 3 points.

Which lasts longer, Urban Terrain T/A or Latitude Cross?

Neither, by our numbers: 74 vs 76 on the treadwear score, within 3 points.

How do we compare tires?

Every category score blends two independent signals. 60% comes from professional tire tests (braking distances, lap times, noise measurements), each result compared with every other tire in the same test and newer tests counting more. 40% comes from owner reviews found online, adjusted for how generously each site rates. Both use one scale: the average tested tire gets 70, the best 100. When a tire has only one of the two, the missing half is estimated from the other and the score stays closer to average; with no road test and fewer than five owner reviews it gets no score yet.

Handling is the exception: road tests measure it inside the dry and wet scores, so its own row comes from owner ratings only and starts as less important.

Community buzz from Reddit and forums is shown for context only — it never changes the score. Full methodology