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Michelin Latitude Cross vs BFGoodrich Urban Terrain T/A — Compared

Relative Score (0–100): the weighted average of the categories below, each 60% road tests and 40% owner reviews (comfort 40/60). Based on 0 + 0 road tests and 60 + 19 owner reviews. How we score

Too close to call: Latitude Cross and Urban Terrain T/A are level at 74.

Check price on Amazon · Latitude Cross Check price on Amazon · Urban Terrain T/A
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Category by category

Relative Score per category, 0–100. Open “Why this score” for the tests and owner ratings behind it.

  1. 73

    Dry

    Urban Terrain T/A +1
    74
    Why this score
    SourceLatitude CrossUrban Terrain T/A
    Professional tests (TWG score)≈ 71 (est.)≈ 72 (est.)
    Reviews found online7677

    Latitude Cross: 60% × 71.3 (est.) + 40% × 75.6 = 73

    Urban Terrain T/A: 60% × 71.9 (est.) + 40% × 77.2 = 74

    No road tests of dry for Latitude Cross. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.42).

    No road tests of dry for Urban Terrain T/A. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.42).

  2. 78

    Wet

    Latitude Cross +2
    76
    Why this score
    SourceLatitude CrossUrban Terrain T/A
    Professional tests (TWG score)≈ 76 (est.)≈ 75 (est.)
    Reviews found online8078

    Latitude Cross: 60% × 75.9 (est.) + 40% × 80.1 = 78

    Urban Terrain T/A: 60% × 74.7 (est.) + 40% × 77.9 = 76

    No road tests of wet for Latitude Cross. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.55).

    No road tests of wet for Urban Terrain T/A. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.55).

  3. 70

    Snow

    Latitude Cross +1
    69
    Why this score
    SourceLatitude CrossUrban Terrain T/A
    Professional tests (TWG score)≈ 70 (est.)≈ 70 (est.)
    Reviews found online6968

    Latitude Cross: 60% × 70.2 (est.) + 40% × 69.2 = 70

    Urban Terrain T/A: 60% × 69.8 (est.) + 40% × 68.1 = 69

    No road tests of snow for Latitude Cross. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.37).

    No road tests of snow for Urban Terrain T/A. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.37).

  4. 72

    Comfort

    Urban Terrain T/A +1
    73
    Why this score
    SourceLatitude CrossUrban Terrain T/A
    Professional tests (TWG score)≈ 70 (est.)≈ 70 (est.)
    Reviews found online7475

    Latitude Cross: 40% × 69.9 (est.) + 60% × 73.5 = 72

    Urban Terrain T/A: 40% × 70.2 (est.) + 60% × 74.8 = 73

    No road tests of comfort for Latitude Cross or Urban Terrain T/A. The test half is the tested tires’ average (69): owners’ comfort ratings barely follow the road tests.

  5. 76

    Treadwear

    Latitude Cross +2
    74
    Why this score
    SourceLatitude CrossUrban Terrain T/A
    Professional tests (TWG score)≈ 72 (est.)≈ 70 (est.)
    Reviews found online8279

    Latitude Cross: 60% × 71.5 (est.) + 40% × 81.6 = 76

    Urban Terrain T/A: 60% × 70.4 (est.) + 40% × 78.5 = 74

    No road tests of treadwear for Latitude Cross. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.35).

    No road tests of treadwear for Urban Terrain T/A. The test half is estimated from the owner ratings, as far as owners and testers agree (correlation 0.35).

  6. 73

    Handling (owners)

    Urban Terrain T/A +1
    74
    Why this score
    SourceLatitude CrossUrban Terrain T/A
    Reviews found online7374
Scores at a glance
CategoryMichelin Latitude CrossBFGoodrich Urban Terrain T/A
Relative Score 74 74
Dry 73 74
Wet 78 76
Snow 70 69
Comfort 72 73
Treadwear 76 74
Handling (owners) 73 74

Higher is better. The Relative Score follows your weights below; category scores do not change.

Weight the categories that matter to you

Wet grip starts at “Important”. Treadwear starts at “Neutral” here: road tests measured it for at most one of the two tires, so it rests on owner reviews. Move the sliders and the scores update instantly.

Important
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Important
NotLessNeutralImportantMost
Neutral
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Neutral
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Recomputed
Headline score
± 8

Latitude Cross

± 8

Urban Terrain T/A

Pros, cons & observations

Themes extracted from owner reviews found online — not the opinion of TireWheelGuide.

Tire A Latitude Cross

Pros

  • Exceptional wet-weather traction and resistance to aquaplaning
  • Impressive tread life and durability over high mileage
  • Strong off-road performance on mud, gravel, and grass

Cons

  • Reports of sidewall vulnerability to sharp rocks and punctures
  • Increased fuel consumption compared to road-biased tires
  • Performance degradation and hardening of the rubber compound over long-term aging (5+ years)
All owner themes in the Latitude Cross review

Tire B Urban Terrain T/A

Pros

  • Exceptional tread life and durability across various vehicle types.
  • Strong traction and confidence in winter conditions, including snow and slush.
  • Reliable off-road capability on loose surfaces like mud, wet grass, and gravel.

Cons

  • Higher levels of road noise compared to standard highway or OEM tires.
  • Noticeable impact on fuel efficiency for some users.
  • Not intended for high-speed, performance-oriented driving.
All owner themes in the Urban Terrain T/A review

Specs side by side

Attribute A · Michelin Latitude Cross B · BFGoodrich Urban Terrain T/A
CategoryAll SeasonAll Season
Vehicle typeSUV and 4x4Passenger Car / Crossover
Sizes available3418
Rim diameters15″ – 18″15″ – 18″
Sizes in common1515

Which one should you actually buy?

Michelin Latitude Cross

BFGoodrich Urban Terrain T/A

Too close to call: Michelin Latitude Cross and BFGoodrich Urban Terrain T/A are within 2 points overall. BFGoodrich Urban Terrain T/A rests on little evidence so far (0 tests, 19 reviews), so read this result as provisional.

Tire A · Michelin Latitude Cross
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Tire B · BFGoodrich Urban Terrain T/A
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Latitude Cross or Urban Terrain T/A?

Which is better in the wet, Latitude Cross or Urban Terrain T/A?

Neither, by our numbers: 78 vs 76 on the wet score, within 3 points.

Which grips better on dry roads, Latitude Cross or Urban Terrain T/A?

Neither, by our numbers: 73 vs 74 on the dry score, within 3 points.

Which is better in snow, Latitude Cross or Urban Terrain T/A?

Neither, by our numbers: 70 vs 69 on the snow score, within 3 points.

Which is more comfortable, Latitude Cross or Urban Terrain T/A?

Neither, by our numbers: 72 vs 73 on the comfort score, within 3 points.

Which lasts longer, Latitude Cross or Urban Terrain T/A?

Neither, by our numbers: 76 vs 74 on the treadwear score, within 3 points.

How do we compare tires?

Every category score blends two independent signals. 60% comes from professional tire tests (braking distances, lap times, noise measurements), each result compared with every other tire in the same test and newer tests counting more. 40% comes from owner reviews found online, adjusted for how generously each site rates. Both use one scale: the average tested tire gets 70, the best 100. When a tire has only one of the two, the missing half is estimated from the other and the score stays closer to average; with no road test and fewer than five owner reviews it gets no score yet.

Handling is the exception: road tests measure it inside the dry and wet scores, so its own row comes from owner ratings only and starts as less important.

Community buzz from Reddit and forums is shown for context only — it never changes the score. Full methodology